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Security report for avada.com

Avada · Technology · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

68/100

Risk levelMedium

0–100, higher is better. How it is calculated

Avada is a leading WordPress website builder platform, established in 2002, offering a comprehensive suite of tools including live visual builder, header/footer builders, WooCommerce integration, and a large library of prebuilt websites and content elements. It targets a broad audience from beginners to professionals and marketers, positioning itself as the #1 selling website builder for WordPress and WooCommerce. The platform emphasizes usability, performance, and flexibility, supported by a strong community and extensive documentation. Technically, the website is built on WordPress with WooCommerce and uses modern JavaScript libraries and marketing tools such as HubSpot and Google Analytics. The site is hosted with Cloudflare DNS and uses HTTPS, ensuring secure connections. Security posture is good but could be improved by enabling DNSSEC and publishing explicit security policies. Privacy compliance is limited due to the absence of visible privacy and cookie policies. Overall, the website is professional, trustworthy, and well-optimized for SEO and mobile use.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching avada.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
15
Email security
85
DNS health
85
Network security
100
GDPR outside view
73
Average
68

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Avada operates in the technology and e-commerce sectors, providing digital products and SaaS solutions for website building. Its business model relies on product sales and affiliate partnerships, notably with Envato Market. The company has a large user base exceeding one million users and maintains a strong brand presence with consistent messaging and high-quality content. The target customers include beginners, marketers, and professionals seeking an all-in-one website building solution. Avada's competitive advantage lies in its comprehensive feature set, ease of use, and extensive prebuilt content. The company supports its customers through a help center, community groups, and video tutorials, fostering a loyal user community. Strategic partnerships and affiliate programs enhance its market reach and revenue streams.

Security posture

The website demonstrates a mature security posture with HTTPS enabled and domain transfer protection in place. However, it lacks DNSSEC, security headers, and published security or incident response policies, which are important for transparency and trust. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of Cloudflare DNS adds a layer of DNS security. The absence of a vulnerability disclosure policy or security.txt file limits the ability for external security researchers to report issues responsibly. Privacy compliance is weak due to missing privacy and cookie policies, which could expose the company to regulatory risks. Overall, the security posture is good but could benefit from enhanced transparency and technical controls.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Publish comprehensive privacy and cookie policies with clear GDPR compliance statements.
  3. Implement and configure security headers such as Content Security Policy, HSTS, X-Frame-Options, and X-Content-Type-Options.
  4. Create and publish a vulnerability disclosure policy and security.txt file to facilitate responsible reporting.
  5. Enhance contact information by providing verified company emails and phone numbers for support and security incidents.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Avada
Description
Avada is a Website Builder for WordPress. Build mobile-friendly sites with no coding required. An ideal choice for beginners, marketers, and professionals.
Key services
Live Visual Builder, Header Builder, Footer Builder, Form Builder, WooCommerce Builder, Off-Canvas Builder, Mega Menu Builder, Setup Wizard, Performance Wizard, Avada Studio
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, WooCommerce, jQuery, HubSpot scripts, Google Analytics (gtag.js), Cloudflare DNS
Frameworks
Fusion Builder (Avada proprietary), WooCommerce
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status clientTransferProhibited
  • No exposed sensitive data in HTML
  • Use of Cloudflare DNS

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
HubSpot Analytics
Marketing tools
HubSpot scripts
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional, well-established WordPress website builder platform.
  2. Content is rich and targeted to multiple user segments: beginners, marketers, professionals.
  3. Strong branding and market position as #1 selling WordPress builder.
  4. No privacy or cookie policy pages explicitly found in provided content.
  5. Contact available via contact page and help center but no direct emails or phone numbers found.
  6. Use of HubSpot and Google Analytics for marketing and analytics.
  7. No explicit security or incident response policies published.
  8. No vulnerability disclosure or security.txt found.
  9. No suspicious or malicious content detected.
Technical notes

Notes

The website is built on WordPress CMS with WooCommerce for e-commerce capabilities, leveraging the proprietary Fusion Builder framework. It uses modern JavaScript libraries including jQuery and integrates marketing and analytics tools such as HubSpot and Google Analytics. The site is hosted with Cloudflare DNS, providing DNS-level security and performance benefits. Performance is moderate with good mobile optimization and basic accessibility features. SEO is well addressed with proper meta tags and Open Graph data. The site uses a responsive design with clear navigation and professional branding. Technical debt appears low, but improvements in security headers and privacy compliance are recommended to reduce risk and enhance trust.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 68/100Medium31 findingsView report
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