Leadlovers Tecnologia LTDA operates a professional blog focused on marketing automation, digital marketing, and sales strategies, targeting businesses and professionals in Brazil. The company maintains a consistent brand presence with active social media channels and provides educational content to support its marketing platform. The website is built on WordPress with Elementor and integrates multiple marketing and analytics tools such as Google Analytics, Hotjar, and Hotmart. The technical infrastructure is modern and moderately optimized for performance and mobile devices. Security posture is adequate with HTTPS enabled and domain transfer protection, but lacks DNSSEC and security headers. Privacy compliance is partial, with a privacy policy present but no cookie consent mechanism detected. Overall, the website is trustworthy and professionally maintained, with room for improvement in security and privacy practices.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
35/ 100 · High
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
9 findings rated critical or high. Fix these first.
Email security
SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.
Critical
No email authentication configured
Domain is vulnerable to email spoofing
What to do: Implement SPF, DKIM, and DMARC immediately
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
65
Security headers
15
Email security
60
DNS health
70
Network security
100
GDPR outside view
35
Average
58
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention automacaodevendas.com, from OffSeq Breach.
No leaked records found
Breach holds no records for automacaodevendas.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company positions itself as a key player in the Brazilian marketing automation sector, leveraging content marketing to attract and educate its target audience. Its business model combines platform services with educational resources and affiliate marketing partnerships, notably with Hotmart. The presence of multiple social media channels and a newsletter subscription form indicates a focus on lead generation and customer engagement. The domain age and registrant information align with the company's claims, supporting legitimacy. The company appears to be medium-sized with a focus on technology and digital marketing sectors.
Security posture
The website demonstrates a baseline security posture with HTTPS enforced and domain transfer protection. However, the absence of DNSSEC and security headers such as Content Security Policy and HSTS reduces its defense-in-depth. No explicit security or incident response policies are published, which could impact trust and compliance. The use of multiple third-party tracking and marketing scripts increases the attack surface and privacy risks. There is no evidence of vulnerabilities or exposed sensitive data in the analyzed content. Overall, security is adequate but could be enhanced with additional controls and transparency.
Recommendations
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
Implement security headers including CSP, HSTS, X-Frame-Options, and X-Content-Type-Options.
Add a cookie consent banner/mechanism to comply with GDPR and improve privacy transparency.
Publish a dedicated security policy and incident response contact information to enhance trust.
Regularly audit third-party scripts and tracking tools to minimize privacy risks and improve performance.
WordPress, Elementor, Google Tag Manager, Google Analytics, Hotjar, Hotmart, Cloudflare DNS
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
75/100
Good practices seen
HTTPS enabled
ClientTransferProhibited domain status
Analytics and tracking
Services
Google Analytics, Google Tag Manager, Hotjar
Tracking level
moderate
Privacy practices
basic
Advertising
Ad networks
Advanced Ads
Tracking pixels
Hotjar, Hotmart
Marketing tools
Hotjar, Hotmart, Advanced Ads
Transparency
basic
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a professional marketing blog for leadlovers platform
Content is in Portuguese with some English metadata
No explicit cookie consent mechanism found
Contact emails use company domain
Social media presence is strong and consistent
No explicit security or incident response policies found
Domain uses Cloudflare DNS but no DNSSEC
Multiple tracking and marketing scripts present
Technical notes
Notes
The website is built on a WordPress CMS platform using the Elementor page builder, supported by Cloudflare DNS services. It integrates Google Analytics, Google Tag Manager, Hotjar, and Hotmart for analytics, marketing, and affiliate management. The site uses optimized CSS and JavaScript assets with lazy loading for images, contributing to moderate performance. Mobile optimization is good, with responsive design and accessible navigation. However, accessibility features are basic and could be improved. The technical stack is modern but would benefit from enhanced security configurations and privacy controls to reduce risks and improve compliance.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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