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Security report for attributionapp.com

Attribution · Technology · N/a

Partial score · DNS & email only

70/100

0–100, higher is better. How it is calculated

Attribution is a technology company specializing in marketing attribution software designed to provide granular insights into customer acquisition costs (CAC), CAC payback, and lifetime value to CAC ratios (LTV:CAC). The platform targets high-growth B2B, SaaS, and E-Commerce businesses, offering multi-touch attribution capabilities that connect marketing data to real financial metrics. With over 1,000 companies using the platform, Attribution positions itself as a reliable and comprehensive solution for marketing analytics and optimization. Technically, the website is built on WordPress with a modern tech stack including Yoast SEO, MakeItEasy plugins, Lottie animations, and multiple analytics and tracking tools such as Segment, Hotjar, LinkedIn Insight Tag, and Convert Experiences. The site demonstrates excellent SEO optimization, mobile responsiveness, and user experience, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS and uses asynchronous loading of scripts to enhance performance and security. However, explicit security headers and policies such as a security policy, incident response contacts, and vulnerability disclosure mechanisms are not publicly disclosed. Privacy compliance is weak due to the absence of visible privacy and cookie policies or consent mechanisms, which could pose compliance risks. Overall, the website is professional, trustworthy, and technically sound but would benefit from enhanced transparency in privacy and security policies. Strategic improvements in these areas would strengthen compliance posture and user trust.

Scanned

This is an earlier scan of attributionapp.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Facebook, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching attributionapp.com

This scan found 18 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Email security
75
DNS health
80
Network security
100
GDPR outside view
35
Average
70

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Attribution operates in the competitive marketing attribution SaaS space, serving primarily B2B, SaaS, and E-Commerce clients. Its competitive advantage lies in real-time, granular CAC and LTV:CAC tracking, multi-touch attribution, and extensive integrations with major marketing and data platforms. The business model is subscription-based SaaS, targeting medium-sized companies with growth ambitions. The presence of verified testimonials and use by reputable companies indicates strong market acceptance and credibility. The company appears to be focused on expanding its integration ecosystem and enhancing data-driven marketing decisions for clients. No parent or subsidiary companies were identified, suggesting an independent operation. The company was founded around 2020, aligning with the domain registration date, indicating a relatively young but established player in the market. The website content and branding are consistent and professional, supporting a strong market position.

Security posture

The website demonstrates a good security posture with HTTPS enforced and no visible exposure of sensitive data. The use of modern analytics and tracking scripts is handled asynchronously, reducing performance and security risks. However, the absence of explicit security headers such as X-Frame-Options and X-Content-Type-Options is a gap that should be addressed to mitigate clickjacking and MIME sniffing risks. No public security policy, incident response contact information, or vulnerability disclosure program is evident, which limits transparency and preparedness for security incidents. The lack of cookie consent mechanisms also raises privacy compliance concerns, especially under GDPR and similar regulations. Overall, the security maturity is moderate, with room for improvement in policy disclosure and technical header implementation.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements.
  2. Implement and disclose a formal security policy and incident response contact channels.
  3. Add security headers such as X-Frame-Options, X-Content-Type-Options, and Content-Security-Policy explicitly.
  4. Introduce a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Provide clear and accessible contact information including company emails and phone numbers for support and security.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Attribution
Description
Marketing Attribution Software that Works. Tracks real-time CAC, CAC Payback, and LTV:CAC metrics at a granular level. Helps understand the actual impact of every marketing touchpoint in the funnel.
Key services
Multi-touch marketing attribution, CAC and LTV:CAC tracking, Channel-specific CAC insights, Customer journey auditing, Content marketing optimization, Affiliate-driven LTV measurement, Integrations with major platforms
Content quality
excellent
Branding
consistent

Technology

Stack
Yoast SEO plugin, WordPress CMS, MakeItEasy Slider, MakeItEasy Accordion, MakeItEasy Popup, Lottie animations, Segment analytics, LinkedIn Insight Tag, Hotjar, Convert Experiences, RB2B tracking
Frameworks
WordPress
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern analytics and tracking scripts with async loading

Analytics and tracking

Services
Segment, Hotjar, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
poor

Advertising

Tracking pixels
LinkedIn Insight Tag, Hotjar, Segment Analytics, Convert Experiences
Marketing tools
Segment, Hotjar, Convert Experiences, RB2B
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional SaaS marketing attribution platform.
  2. Content is rich, well-structured, and SEO optimized.
  3. No explicit privacy or cookie policies found on the homepage.
  4. Multiple marketing and analytics scripts are used, indicating extensive user tracking.
  5. No direct contact emails or phone numbers found on the homepage.
  6. Strong branding and customer testimonials enhance trust.
  7. No security or incident response policies publicly disclosed.
  8. No vulnerability disclosure or security.txt found.
Technical notes

Notes

The website is built on WordPress CMS with a modern and well-maintained technology stack including Yoast SEO for optimization, MakeItEasy plugins for UI components, and Lottie animations for enhanced visual experience. It integrates multiple third-party analytics and marketing tools such as Segment, Hotjar, LinkedIn Insight Tag, and Convert Experiences, indicating a mature digital marketing infrastructure. Performance is optimized with asynchronous script loading and responsive design, ensuring fast load times and excellent mobile usability. SEO is well implemented with meta tags, Open Graph, and JSON-LD structured data. Accessibility features are present but could be further enhanced with explicit ARIA roles and keyboard navigation improvements. Hosting provider details are not explicitly disclosed but the site appears stable and performant. Technical risks are minimal but include the need for explicit security headers and improved privacy compliance mechanisms.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 62/100 −1Medium35 findingsView report
  2. 63/100 −1Medium35 findingsView report
  3. 64/100Medium34 findingsView report
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