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Security report for attributionapp.com

Attribution · Technology · N/a

Medium risk. 8 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Attribution is a technology company specializing in marketing attribution software designed to provide granular insights into customer acquisition costs (CAC), CAC payback, and lifetime value to CAC ratios (LTV:CAC). The platform targets high-growth B2B, SaaS, and e-commerce companies, offering multi-touch attribution and integrations with major marketing and CRM platforms. The website demonstrates a mature digital presence with professional design, extensive use of modern web technologies, and comprehensive customer testimonials, positioning Attribution as a competitive player in the marketing analytics space. Technically, the site is built on WordPress with advanced SEO and user experience optimizations, including interactive animations and responsive design. Security posture is solid with HTTPS and no visible vulnerabilities, though improvements in security headers and published policies are recommended. The WHOIS data is incomplete, which raises some concerns about domain registration transparency but does not detract significantly from the overall business credibility. Strategic recommendations include enhancing privacy compliance documentation, publishing security policies, and verifying domain registration details to improve trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

8 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching attributionapp.com

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
75
DNS health
75
Network security
100
GDPR outside view
35
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Attribution operates in the marketing technology sector, focusing on attribution analytics for SaaS, B2B, and e-commerce clients. The business model is SaaS-based, providing subscription access to its platform. The company leverages integrations with major platforms such as Shopify, Hubspot, Salesforce, and Twilio Segment to enhance data connectivity. Customer testimonials and case studies indicate strong market adoption and satisfaction. The company appears to be medium-sized with a focus on enterprise-grade solutions. The lack of explicit company registration or founding date information suggests a need for improved transparency. The marketing ecosystem includes partnerships with analytics and advertising platforms, supporting a comprehensive attribution offering.

Security posture

The website employs HTTPS with a valid SSL configuration, uses asynchronous loading of analytics and tracking scripts, and avoids exposing sensitive data in the HTML. However, no explicit security headers were detected in the provided content, and there is no visible security policy or incident response information. The absence of privacy and cookie policies reduces compliance maturity. No known vulnerabilities or malware indicators were found. The security score is good but could be improved by implementing recommended headers, publishing security documentation, and adding vulnerability disclosure mechanisms.

Recommendations

  1. Implement and enforce security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Publish comprehensive privacy and cookie policies with clear consent mechanisms to enhance GDPR compliance.
  3. Add a publicly accessible security policy and incident response contact information to improve transparency and trust.
  4. Create and maintain a vulnerability disclosure program or security.txt file to facilitate responsible reporting.
  5. Verify and update WHOIS domain registration information to ensure consistency and legitimacy.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Attribution
Description
Marketing Attribution Software that Works. Attribution tracks every visit, click, and dollar spent at the user and account level from acquisition to retention. It connects marketing data to real CAC Payback and LTV:CAC insights for scaling profitably.
Key services
Multi-touch marketing attribution, CAC and LTV:CAC tracking, Data export tools, Integrations with platforms like Shopify, Hubspot, Salesforce, Twilio Segment, Media Mix Modeling
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, MakeItEasy Slider and Accordion plugins, Lottie animations, Segment analytics, LinkedIn Insight Tag, Hotjar, Convert Experiences, RB2B script
Frameworks
WordPress
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of analytics and tracking scripts with async loading

Analytics and tracking

Services
Segment, Hotjar, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
LinkedIn Insight Tag, Hotjar, Segment Analytics, Convert Experiences
Marketing tools
Segment, Hotjar, Convert Experiences, RB2B
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Professional SaaS marketing attribution platform website
  2. Comprehensive use of modern web technologies and analytics
  3. No visible contact emails or phone numbers on main page
  4. No explicit privacy, cookie, or terms of service pages detected in provided content
  5. Strong branding and customer testimonial presence
  6. WHOIS data incomplete or unavailable
Technical notes

Notes

The website is built on WordPress CMS with multiple plugins for SEO, sliders, accordions, and popups, indicating a modern and modular architecture. It uses advanced front-end technologies including Lottie animations for enhanced user engagement. Analytics are implemented via Segment, Hotjar, LinkedIn Insight Tag, and Convert Experiences, reflecting a data-driven approach. The site is mobile-optimized, fast-loading, and accessible with good SEO practices. Hosting provider details are not explicit. Technical risks are minimal but include potential dependency on third-party scripts and incomplete security header implementation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 70/100Medium26 findings · partial scanView report
  2. 63/100 −1Medium35 findingsView report
  3. 64/100Medium34 findingsView report
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