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Security report for attributionapp.com

Attribution · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

Attribution is a technology company specializing in marketing attribution software designed to provide granular, multi-touch attribution insights for high-growth B2B, SaaS, and E-Commerce businesses. Their platform focuses on tracking real-time customer acquisition cost (CAC), CAC payback, and lifetime value to CAC (LTV:CAC) metrics, enabling marketers to optimize their spend and understand the impact of every marketing touchpoint. The company positions itself as a leader in precise marketing analytics with strong integration capabilities and a user-friendly interface. The website content is professionally designed, well-structured, and optimized for SEO, targeting marketing professionals and decision-makers in relevant industries. The business model is SaaS subscription-based, with a medium-sized company footprint and a founding date around 2020.

Scanned

This is an earlier scan of attributionapp.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching attributionapp.com

This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
75
DNS health
75
Network security
100
GDPR outside view
58
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company holds a competitive position in the marketing technology sector, leveraging integrations with major advertising and analytics platforms to deliver actionable insights. Their customer base includes over 1,000 companies across B2B, SaaS, and E-Commerce sectors, supported by testimonials from named executives and companies. The platform's ability to provide detailed CAC and LTV metrics offers a competitive advantage in marketing optimization. The business ecosystem includes partnerships with analytics and advertising platforms, and the company actively uses modern marketing tools and retargeting services. Growth indicators include a robust online presence, active content marketing, and a focus on data-driven marketing strategies.

Security posture

The website enforces HTTPS and uses modern security practices such as asynchronous loading of tracking scripts and no visible exposure of sensitive data. However, explicit security headers like Content Security Policy (CSP), HSTS, and X-Frame-Options are not detected in the provided data, which could enhance security posture. There is no evidence of published security policies, incident response contacts, or vulnerability disclosure mechanisms such as security.txt. The extensive use of third-party analytics and marketing scripts requires ongoing vigilance to avoid vulnerabilities. Overall, the security maturity is moderate with room for improvement in formal security documentation and headers.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies with clear consent mechanisms to improve privacy compliance.
  2. Add security headers such as CSP, HSTS, and X-Frame-Options to strengthen website security.
  3. Publish a security policy and incident response contact information to enhance transparency and readiness.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  5. Verify and update WHOIS domain registration information to improve domain legitimacy and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Attribution
Description
Marketing Attribution Software that Works
Key services
Multi-touch attribution software, Marketing data tracking and analytics, CAC Payback and LTV:CAC metrics, Integrations with advertising and conversion platforms
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, Lottie animations, Swiper slider, Segment analytics, Google Analytics, Facebook Pixel, AdRoll, Customer.io, LinkedIn Insight Tag, Hotjar, Convert Experiences, RB2B tracking
Frameworks
WordPress
Platforms
Google Tag Manager
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of modern analytics and tracking scripts with async loading

Analytics and tracking

Services
Google Analytics, Segment, Hotjar, Facebook Pixel, LinkedIn Insight Tag
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Facebook Ads, AdRoll
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Hotjar, Segment
Marketing tools
Segment, Customer.io, Convert Experiences, RB2B
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
good
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No privacy or cookie policy pages detected in provided content.
  3. No explicit contact emails or phone numbers found in HTML content.
  4. Strong use of modern marketing and analytics technologies.
  5. No security.txt or vulnerability disclosure information found.
  6. WHOIS data missing or unavailable, which reduces trust score.
  7. Website targets marketing professionals in B2B, SaaS, and E-Commerce sectors.
  8. Multiple customer testimonials with named individuals and companies.
  9. Good SEO and structured data implementation.
  10. No signs of WAF or content blocking.
Technical notes

Notes

The website is built on WordPress with a modern tech stack including Yoast SEO, Lottie animations, Swiper sliders, and multiple analytics and marketing integrations such as Segment, Google Analytics, Facebook Pixel, and LinkedIn Insight Tag. The site demonstrates excellent mobile optimization, accessibility, and SEO practices. Performance is fast with asynchronous script loading and optimized images. The technical infrastructure supports a professional SaaS marketing platform but lacks explicit hosting provider details. Technical risks include reliance on multiple third-party scripts which require regular security audits to mitigate vulnerabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 62/100Medium35 findingsView report
  2. 70/100Medium26 findings · partial scanView report
  3. 63/100Medium35 findingsView report
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