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Security report for attributionapp.com

Attribution · Technology · N/a

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Attribution is a technology company specializing in marketing attribution software designed to provide granular insights into customer acquisition costs, payback periods, and lifetime value metrics. The platform targets high-growth B2B, SaaS, and E-Commerce companies, offering multi-touch attribution capabilities and integrations with major marketing and data platforms. The website presents a professional and consistent brand image with comprehensive product information and customer testimonials, positioning itself as a trusted solution in the marketing analytics space. Technically, the website is built on WordPress with a modern tech stack including Yoast SEO, MakeItEasy plugins, and advanced analytics tools such as Segment, Hotjar, and LinkedIn Insight Tag. The site is mobile-optimized and demonstrates good SEO practices with structured data and meta tags. Performance is moderate with asynchronous script loading enhancing user experience. From a security perspective, the site enforces HTTPS and uses several third-party tracking and marketing scripts. However, it lacks explicit security headers and does not provide visible privacy or cookie policies, which are critical for compliance and user trust. The absence of WHOIS registrant data raises questions about domain registration transparency, though the professional website content mitigates some concerns. Overall, the website is credible and professionally maintained but would benefit from enhanced privacy disclosures, security header implementation, and clearer contact information to improve compliance and trustworthiness.

Scanned

This is an earlier scan of attributionapp.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching attributionapp.com

This scan found 27 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
75
DNS health
60
Network security
100
GDPR outside view
58
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Attribution operates in the competitive marketing attribution software market, focusing on SaaS and E-Commerce sectors. Its competitive advantage lies in detailed multi-touch attribution with real-time CAC and LTV metrics, appealing to data-driven marketing teams. The business model is subscription-based SaaS with enterprise offerings. The company leverages partnerships and integrations with major platforms like Shopify, Segment, and advertising networks to enhance its ecosystem. Growth indicators include over 1,000 customers and active marketing efforts demonstrated by extensive content and case studies. Strategic observations highlight a focus on data fidelity and usability to differentiate from competitors.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and no visible sensitive data exposure. However, the lack of security headers such as Content Security Policy, HSTS, and X-Frame-Options reduces its defense-in-depth. The absence of privacy and cookie policies indicates compliance gaps, particularly with GDPR and related regulations. No incident response or vulnerability disclosure information is provided, limiting transparency and readiness perception. The use of multiple third-party scripts introduces potential risk vectors that require ongoing monitoring. Overall, the security posture is adequate but requires improvements to meet best practices and regulatory expectations.

Recommendations

  1. Implement comprehensive privacy and cookie policies with explicit user consent mechanisms to ensure GDPR compliance.
  2. Add security headers including Content Security Policy, HSTS, and X-Frame-Options to strengthen site security.
  3. Publish a security.txt file and provide clear contact channels for vulnerability reporting and incident response.
  4. Audit and monitor third-party scripts regularly to mitigate risks from external dependencies.
  5. Enhance transparency by providing clear business contact information and domain registration details.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Attribution
Description
Marketing Attribution Software that Works
Key services
Multi-Touch Attribution Software, Advanced Multi-Touch Attribution, Data Export Tool, Shopify CDP Connector
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, MakeItEasy Slider, MakeItEasy Accordion, MakeItEasy Popup, Lottie animations, Segment Analytics, LinkedIn Insight Tag, Hotjar, Convert Experiences, RB2B script
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of async loading for scripts

Analytics and tracking

Services
Segment Analytics, Hotjar, LinkedIn Insight Tag, Convert Experiences
Tracking level
extensive
Privacy practices
basic

Advertising

Tracking pixels
LinkedIn Insight Tag, Hotjar, Segment Analytics, Convert Experiences
Marketing tools
Segment Analytics, RB2B, Hotjar, Convert Experiences
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional SaaS marketing attribution platform
  2. Content is rich with business and product information
  3. No explicit contact emails or phone numbers found in the HTML
  4. No visible privacy, cookie, or terms of service pages detected
  5. Uses multiple third-party analytics and marketing scripts
  6. No security.txt or vulnerability disclosure information found
  7. WHOIS data is missing or unavailable, which is unusual
  8. No WAF or blocking mechanisms detected
  9. Good SEO and structured data implementation
Technical notes

Notes

The website is built on a WordPress CMS platform enhanced with custom themes and plugins such as MakeItEasy Slider and Accordion for interactive content. It uses modern JavaScript libraries and asynchronous loading to optimize performance. SEO is well addressed with Yoast SEO plugin and structured data in JSON-LD format. The site is mobile responsive and accessible at a basic level. Hosting provider details are not explicit, but the presence of CDN and third-party analytics indicates a distributed infrastructure. Performance is moderate, with room for optimization in script loading and caching strategies. Technical risks include reliance on multiple third-party scripts and missing security headers.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 62/100Medium35 findingsView report
  2. 70/100Medium26 findings · partial scanView report
  3. 64/100Medium34 findingsView report
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