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Security report for attentive.com

Attentive · Technology · United States

Medium risk. 4 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Attentive is a leading AI-powered SMS and email marketing platform founded in 2016, headquartered in Hoboken, NJ, USA. The company specializes in delivering personalized customer engagement solutions across SMS, RCS, and email channels, leveraging advanced AI to capture, store, and activate customer data. Their platform targets businesses seeking to enhance customer loyalty and revenue through conversational messaging and automated marketing campaigns. Attentive holds a strong market position with a large enterprise customer base including notable brands such as UGG, Neiman Marcus, and Dyson. Technically, the website is built on modern web technologies including Webflow CMS, HubSpot forms, and integrates multiple marketing and analytics tools such as Google Tag Manager, Hotjar, Microsoft Clarity, and various ad pixels. The site is well-optimized for performance, mobile responsiveness, accessibility, and SEO, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS, employs cookie consent mechanisms, and uses secure form submissions. While explicit security headers are not fully confirmed, no vulnerabilities or exposed sensitive data were detected. Privacy and compliance policies are comprehensive and GDPR compliant. However, the absence of public WHOIS data and lack of a published vulnerability disclosure or incident response policy slightly reduce transparency. Overall, Attentive presents a professional, trustworthy, and secure online presence with strong business credibility. The main risk lies in the lack of publicly available domain registration details, which should be addressed to enhance trust further.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 15 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

  3. DNS health

    DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.

    • High

      Domain Expires Soon

      Domain expires in 2 days

      What to do: Renew domain registration before expiration

Need hands-on remediation? Email guard@offseq.com

Keep watching attentive.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
45
Email security
75
DNS health
65
Network security
100
GDPR outside view
88
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Attentive operates in the technology and e-commerce sectors, providing SaaS solutions for AI-driven marketing automation. Their business model focuses on subscription-based services for SMS, RCS, and email marketing, targeting medium to large enterprises. The company demonstrates strong growth indicators through extensive integrations, a broad partner ecosystem, and a diverse client portfolio. Their competitive advantage lies in advanced AI capabilities and real-time data activation, enabling personalized customer journeys at scale. Strategic partnerships and a comprehensive resource hub support customer success and market education. The company maintains a consistent brand image and high customer satisfaction, positioning it as a market leader in conversational marketing platforms.

Security posture

Attentive exhibits a mature security posture with enforced HTTPS, secure form handling via HubSpot, and cookie consent compliance. The website integrates multiple tracking and analytics services responsibly, with clear privacy policies indicating GDPR compliance. No critical vulnerabilities or exposed sensitive information were found in the site content. However, the absence of explicit security headers documentation and lack of a public vulnerability disclosure or incident response contact represent areas for improvement. The missing WHOIS data reduces transparency but does not directly impact security. Overall, the security culture appears strong, with room to enhance incident response readiness and public security communication.

Recommendations

  1. Publish a dedicated vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  2. Explicitly implement and document security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Provide clear incident response contact information on the website to improve transparency and trust.
  4. Review and ensure all third-party scripts and tracking pixels are up-to-date and free from vulnerabilities.
  5. Consider making WHOIS registration information publicly available or provide justification for privacy protection to enhance domain transparency.

Contact details published on the site

Addresses
Legal name
Attentive
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Attentive
Description
Deliver 1:1 experiences across SMS, RCS, and email for every customer with advanced AI that captures, stores, and activates your data
Key services
SMS and RCS messaging, Email marketing, List growth and subscriber acquisition, AI-powered marketing campaign automation
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, HubSpot Forms, Webflow CMS, Lottie animations, Jetboost, Qualified, Hotjar, Microsoft Clarity, Facebook Pixel, Twitter Universal Website Tag, Bing Ads, LinkedIn Insight Tag, ZoomInfo Pixel, Cookiebot
Platforms
Webflow
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of cookie consent mechanism
  • No exposed sensitive data in HTML
  • Secure form submission via HubSpot

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Hotjar, Microsoft Clarity
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Ads, Twitter Ads, Bing Ads, LinkedIn Ads, Reddit Ads
Tracking pixels
Facebook Pixel, Twitter Universal Website Tag, LinkedIn Insight Tag, Hotjar, Microsoft Clarity, ZoomInfo Pixel, G2 Crowd Tracking
Marketing tools
HubSpot, Qualified, Mutiny, Jetboost
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and interactive elements
  2. Strong use of modern web technologies and marketing tools
  3. Comprehensive product and company information with clear calls to action
  4. Multiple customer testimonials and high ratings enhance trust
  5. Privacy and compliance policies are present and detailed
  6. No security or content blocking detected
  7. WHOIS data is missing or protected, which is a minor concern for transparency
Technical notes

Notes

The website leverages a modern technology stack including Webflow CMS, HubSpot for forms and marketing automation, and integrates various analytics and advertising platforms such as Google Tag Manager, Hotjar, Microsoft Clarity, and multiple ad pixels. The use of Lottie animations and Jetboost enhances user experience and interactivity. Hosting appears to be managed via Webflow's infrastructure, ensuring fast load times and reliable uptime. The site is fully mobile optimized with responsive design and accessibility considerations. SEO best practices are followed with proper meta tags, Open Graph data, and structured JSON-LD schema markup. Technical risks are minimal, primarily related to third-party script dependencies and the need for explicit security header implementation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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