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Security report for asklocala.com

Locala · Technology · N/a

Medium risk. 3 critical or high findings in Security headers and Network security.

Security score

62/100

Risk levelMedium

0–100, higher is better. How it is calculated

Locala is a technology company specializing in local advertising and consumer insights at scale, targeting leading brands and marketers globally. Their platform offers solutions such as LocalAudience, LocalActivation, and LocalAnalytics to help clients plan, activate, and measure personalized campaigns effectively. The company positions itself as a worldwide leader in driving consumers to stores and proving campaign results. Technically, the website is built on WordPress with Elementor and integrates multiple modern marketing and analytics tools including Google Analytics, HubSpot, Hotjar, and Cookiebot for privacy compliance. The site demonstrates good digital maturity with responsive design, SEO optimization, and comprehensive privacy mechanisms. Security posture is solid with HTTPS enforced and cookie consent management, though explicit security headers could be further verified. Overall, Locala presents a professional and trustworthy online presence with strong compliance and marketing transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching asklocala.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
87
Security headers
25
Email security
75
DNS health
80
Network security
20
GDPR outside view
83
Average
62

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Locala operates in the technology and retail sectors, providing B2B SaaS solutions for local advertising and analytics. Their business model focuses on enabling brands and agencies to execute multi-location campaigns with granular consumer insights. The presence of major client logos and industry awards indicates a strong market position and credibility. The company leverages partnerships with platforms like HubSpot and Google for marketing and analytics. Growth indicators include extensive monthly users and global store reach. The website content and structure support a clear value proposition aimed at marketers seeking data-driven local advertising solutions.

Security posture

The website enforces HTTPS and uses a cookie consent mechanism compliant with GDPR, indicating a mature approach to privacy and security. Multiple third-party scripts are loaded asynchronously to optimize performance and security. No exposed sensitive data or vulnerabilities were detected in the HTML content. However, explicit security headers such as X-Frame-Options and Content-Security-Policy were not verifiable from the provided data and should be confirmed. Incident response and security policy pages are not present, which could be improved to enhance security transparency. Overall, the security posture is good but could benefit from additional documented policies and header configurations.

Recommendations

  1. Verify and implement comprehensive HTTP security headers including X-Frame-Options and X-Content-Type-Options.
  2. Publish a dedicated security policy and incident response contact information to improve transparency.
  3. Conduct regular audits of third-party scripts to mitigate supply chain risks.
  4. Enhance form security with explicit input validation and CAPTCHA where appropriate.
  5. Consider adding a security.txt file to facilitate vulnerability disclosures.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Locala
Description
We help leading brands efficiently plan, buy and measure local campaigns on a global scale.
Key services
LocalAudience, LocalActivation, LocalAnalytics, Reseller Program
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress 6.7.1, Elementor 3.25.10, GS Logo Slider plugin, Premium Addons for Elementor, HubSpot scripts, Google Analytics, Google Tag Manager, Hotjar, Cloudflare (implied by cookies and scripts), Cookiebot consent management
Frameworks
WordPress, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner with granular controls
  • No exposed sensitive data in HTML
  • Use of security and analytics scripts loaded asynchronously

Analytics and tracking

Services
Google Analytics, Hotjar, HubSpot Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google AdSense, Facebook Ads, HubSpot Marketing
Tracking pixels
Facebook Pixel, HubSpot Pixel, Hotjar
Marketing tools
HubSpot, Hotjar
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong focus on privacy compliance with Cookiebot integration.
  3. Multiple trusted third-party analytics and marketing tools used.
  4. Clear business focus on local advertising and analytics solutions.
  5. No signs of blocking or WAF challenges.
  6. Comprehensive cookie and privacy policies available.
  7. No direct contact emails or phone numbers found; contact via form only.
  8. Use of WordPress CMS with Elementor and various plugins.
  9. Good mobile responsiveness and accessibility features.
  10. Security headers presence not fully verifiable from HTML alone.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using Elementor for page building and various plugins for enhanced functionality such as logo sliders and premium addons. It integrates multiple analytics and marketing tools including Google Analytics, HubSpot, Hotjar, and Facebook Pixel, indicating a sophisticated marketing infrastructure. Performance is moderate with asynchronous script loading and lazy loading of images. Mobile optimization and accessibility are well addressed. The use of Cookiebot ensures compliance with privacy regulations. Hosting details are not explicit but Cloudflare services appear to be in use. Technical risks are minimal but monitoring of third-party dependencies is recommended.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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