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Security report for applovin.com

AppLovin · Technology · United States

Medium risk. 5 critical or high findings in Security headers and GDPR outside view.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

AppLovin is a publicly traded technology company founded in 2011, specializing in marketing technologies that enable businesses to advertise profitably by acquiring customers, monetizing them, and measuring ad performance. The company operates multiple subsidiaries including Axon, Adjust, and Wurl, positioning itself as a global leader in digital advertising and analytics. The website reflects a mature digital presence with a professional design, clear navigation, and comprehensive legal and privacy documentation, targeting business clients seeking advanced marketing solutions. Technically, the site uses modern frameworks such as Next.js and React, hosted on Google Cloud infrastructure, with excellent mobile optimization and SEO practices. Security posture is strong with HTTPS enforced, multiple security headers, and active policy enforcement mechanisms, although DNSSEC is not enabled and no security.txt file was found. Privacy compliance is well addressed with GDPR-aligned policies and a consent management platform. Overall, the site is trustworthy and professionally maintained, with minor recommendations to enhance DNS security and incident response transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching applovin.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
20
Email security
80
DNS health
85
Network security
100
GDPR outside view
65
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AppLovin holds a strong market position as an enterprise-level technology provider in the advertising and marketing sector. Its business model revolves around providing a suite of marketing technologies and analytics tools to businesses globally. The company leverages its subsidiaries to diversify offerings and expand market reach. Revenue streams likely include platform fees, advertising services, and analytics solutions. The target audience includes advertisers, publishers, and businesses seeking to optimize digital marketing efforts. The company demonstrates growth through acquisitions and product development, supported by a robust partner ecosystem. Strategic observations include a focus on innovation, data-driven marketing, and compliance with evolving privacy regulations.

Security posture

AppLovin exhibits a mature security posture with enforced HTTPS, comprehensive policy enforcement for publishers and advertisers, and automated ad content review. The presence of a consent management platform indicates attention to privacy compliance. However, the absence of DNSSEC and a publicly available security.txt file suggests room for improvement in DNS security and vulnerability disclosure transparency. No exposed sensitive data or vulnerable libraries were detected. Incident response contact information is not explicitly provided, which could be enhanced to improve security readiness. Overall, the security culture appears proactive with layered controls and policy enforcement.

Recommendations

  1. Enable DNSSEC on the applovin.com domain to enhance DNS security and prevent spoofing.
  2. Publish a security.txt file at the root domain to facilitate responsible vulnerability disclosure.
  3. Provide explicit incident response contact information (e.g., security@applovin.com) on the website or legal pages.
  4. Regularly review and update third-party libraries to mitigate potential vulnerabilities.
  5. Enhance transparency by linking to detailed data retention and privacy compliance documentation.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AppLovin
Description
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
Key services
Marketing technologies, Customer acquisition, Monetization, Ad performance measurement
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, JavaScript, CSS, Google Domains DNS
Frameworks
Next.js
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Domain status includes client and server prohibitions (delete, transfer, update)
  • Automated ad review and publisher authentication policies
  • Consent management platform (OneTrust) implemented

Analytics and tracking

Services
OneTrust
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
AppLovin
Tracking pixels
OneTrust
Marketing tools
AppLovin marketing technologies, OneTrust consent management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Strong branding and consistent messaging across pages.
  3. Comprehensive legal and privacy documentation present.
  4. Use of modern web technologies and frameworks.
  5. Good implementation of cookie consent and privacy compliance.
  6. No direct contact emails or phone numbers found on main site.
  7. Social media presence on LinkedIn, Twitter (X), Instagram.
  8. Multiple related domains for subsidiaries and partner products.
Technical notes

Notes

The website is built on a modern technology stack including React and Next.js, ensuring server-side rendering and fast performance. Hosting is provided via Google Cloud DNS infrastructure, contributing to reliability and scalability. The site is mobile-optimized with responsive design and accessibility considerations. SEO is supported by proper meta tags and structured data. The use of OneTrust for cookie consent demonstrates compliance with privacy regulations. No CMS was detected, indicating a custom or proprietary content management approach. Performance is fast with asynchronous script loading and preloading of critical assets. Technical risks are minimal, though enabling DNSSEC and publishing security.txt would further strengthen the infrastructure.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 60/100Medium22 findingsView report
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