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Security report for appfigures.com

Appfigures · Technology · N/a

Low risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

Appfigures is a mature and reputable technology company founded in 2009, specializing in app analytics, App Store Optimization (ASO) tools, and competitive app intelligence. The company serves a broad audience including app developers, publishers, investors, and analysts, offering a SaaS platform with both free and paid subscription plans. Their market position is strong, trusted by over 200,000 companies worldwide, and they provide a comprehensive suite of services to optimize app performance and growth. Technically, the website is well-constructed using modern web technologies and hosted on AWS infrastructure with CDN support for fast performance. The site integrates multiple analytics and marketing tools such as Google Analytics, Matomo, Clearbit, and Crisp Chat, indicating a mature digital marketing and analytics strategy. The website is mobile-optimized, accessible, and SEO-friendly, with clear navigation and professional design. From a security perspective, the site enforces HTTPS and employs domain status locks to protect against unauthorized domain changes. However, DNSSEC is not enabled, and there is no publicly available dedicated security policy or incident response information. Privacy compliance is partially addressed with a comprehensive privacy policy and terms of service, but lacks a cookie consent mechanism, which could be a GDPR compliance gap. Overall, Appfigures presents a low-risk profile with strong business credibility and technical maturity. Strategic improvements in privacy compliance and security transparency would further enhance trust and regulatory adherence.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 14 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching appfigures.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. The full timeline opens with your unlock code.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
75
Email security
85
DNS health
85
Network security
100
GDPR outside view
53
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Appfigures operates in the competitive app analytics and ASO market, leveraging a SaaS subscription model with tiered pricing. Their extensive user base and broad service offering provide competitive advantages, including comprehensive app performance tracking, keyword monitoring, competitor intelligence, and market research. The company targets app developers and publishers globally, supported by a strong digital presence and social media engagement. Their partnership ecosystem includes affiliate marketing via TradeDoubler and integrations with major app stores. The business demonstrates growth potential through continuous product innovation and market expansion.

Security posture

The security posture of Appfigures is solid with HTTPS enforced and domain registration protections in place. The absence of DNSSEC is a minor risk that could be mitigated to enhance DNS security. No exposed sensitive data or vulnerable libraries were detected in the website content. However, the lack of a published security policy and incident response contact limits transparency and readiness perception. Privacy compliance is partially met but could be improved by implementing a cookie consent mechanism and publishing detailed data retention policies. Overall, the security maturity is good but can be enhanced with better documentation and controls.

Recommendations

  1. Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
  2. Implement a cookie consent banner/mechanism to comply fully with GDPR and other privacy regulations.
  3. Publish a dedicated security policy page outlining security practices and frameworks followed.
  4. Provide clear incident response contact information (e.g., security@ or abuse@ email addresses) to improve transparency and trust.
  5. Regularly audit and update third-party scripts and libraries to ensure no vulnerabilities are introduced.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Appfigures
Description
Appfigures is an industry-leading app tracking and optimization platform that offers tools to consolidate app data for app developers and publishers, tools for App Store Optimization, and insights into competitor and market performance.
Key services
Universal App Analytics, ASO Tools, App Intelligence, Market Research, Review Monitoring, Rank Monitoring, Sales Prospecting
Content quality
excellent
Branding
consistent

Technology

Stack
Google Analytics, Matomo, Clearbit, Crisp Chat, AWS Cloudfront CDN, Google Tag Manager, JavaScript, CSS, HTML5
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited domain status
  • ClientRenewProhibited domain status
  • ClientTransferProhibited domain status
  • ClientUpdateProhibited domain status

Analytics and tracking

Services
Google Analytics, Matomo
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads (AW-987106165)
Tracking pixels
Matomo, Clearbit
Marketing tools
Clearbit, Crisp Chat
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WAF or blocking mechanisms detected.
  3. Comprehensive product and service descriptions with clear calls to action.
  4. Social media presence on multiple platforms including Facebook, Instagram, Twitter (X), and YouTube.
  5. No explicit email addresses or phone numbers found on the main page; contact is via contact form.
  6. No explicit cookie consent banner detected, which may be a GDPR compliance gap.
  7. No explicit security policy or incident response information published.
  8. Domain WHOIS data is consistent and indicates a legitimate business.
Technical notes

Notes

The website is built on a modern technology stack including AWS Cloudfront CDN, Google Analytics, Matomo, Clearbit, and Crisp Chat for analytics, marketing, and customer support. The site uses well-structured HTML5 and CSS with responsive design for excellent mobile optimization. Performance is fast due to CDN usage and asynchronous loading of scripts. SEO is well addressed with comprehensive meta tags, Open Graph data, and structured JSON-LD for FAQs. No CMS was explicitly detected, suggesting a custom or proprietary platform. The technical implementation is robust with minor opportunities for improvement in security headers and DNS configuration.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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