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Security report for aplu.io

Aplu.io · Technology · India

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

66/100

Risk levelMedium

0–100, higher is better. How it is calculated

Aplu.io is a technology company specializing in web push notification services designed to help businesses engage their audiences effectively and instantly. The company offers a SaaS platform with features such as real-time analytics, automated scheduling, unlimited push notifications, and RSS feed integration. Positioned as a fast and affordable solution, Aplu.io targets startups, small businesses, bloggers, and developers, providing a free forever plan alongside paid options. The website demonstrates a professional and consistent brand presence with clear contact information and customer testimonials, indicating a trustworthy market position. Technically, the website employs modern web technologies including Bootstrap, jQuery, Firebase for push notifications, and integrates Google Analytics and Adsense for marketing and tracking. The site is hosted with Cloudflare DNS and uses HTTPS, ensuring secure communication. Performance and mobile optimization are good, though accessibility features are basic. SEO practices are well implemented with comprehensive meta tags and structured content. From a security perspective, the site benefits from HTTPS and domain registration protections but lacks DNSSEC and explicit security headers, which are recommended for enhanced security. No incident response or security policy pages are published, indicating room for improvement in transparency and compliance. Privacy compliance is basic; a privacy policy and terms of service are present, but no cookie consent mechanism is detected despite the use of tracking and advertising scripts. Overall, Aplu.io presents a solid business and technical foundation with good market credibility and user engagement features. Strategic enhancements in security policies, privacy compliance, and DNS security would strengthen its posture and trustworthiness further.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching aplu.io

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
80
Network security
100
GDPR outside view
53
Average
66

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention aplu.io, from OffSeq Breach.

Total records
70
Employees
0
Customers
70
Third parties
0
Weak passwords
19%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for aplu.io.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Aplu.io operates in the competitive web push notification market, leveraging a freemium SaaS model to attract startups and small businesses. Its competitive advantages include unlimited push notifications, real-time analytics, and easy integration with existing platforms. The company’s marketing emphasizes speed, reliability, and affordability, appealing to a broad audience including bloggers and developers. The presence of customer testimonials and active social media channels supports its growth and brand recognition. Revenue streams likely include subscription plans beyond the free tier. The company’s ecosystem includes partnerships with Firebase and Google services, enhancing its technical capabilities. Growth indicators include recent domain registration and active content marketing via blogs and videos. Strategic observations suggest focusing on expanding compliance and security transparency to build enterprise trust.

Security posture

The security maturity of Aplu.io is moderate. The website enforces HTTPS and uses domain registration protections such as clientDeleteProhibited status. However, the absence of DNSSEC and lack of visible security headers like Content-Security-Policy or X-Frame-Options represent gaps. No dedicated security or incident response policies are published, which limits transparency and preparedness perception. The use of third-party scripts (Firebase, Google Analytics, Adsense) introduces potential risk vectors that require ongoing monitoring. Privacy compliance is partial, with a privacy policy present but no cookie consent mechanism, which may expose the company to regulatory scrutiny. Overall, the security posture is functional but would benefit from enhanced DNS security, security headers, and published incident response procedures.

Recommendations

  1. Enable DNSSEC on the domain to protect against DNS spoofing and improve overall DNS security.
  2. Implement and configure essential security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  3. Publish a comprehensive security policy and incident response plan on the website to improve transparency and readiness.
  4. Add a cookie consent mechanism to comply with privacy regulations and inform users about tracking practices.
  5. Regularly audit and update third-party scripts and dependencies to minimize vulnerabilities and maintain compliance.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Aplu.io
Description
Aplu.io provides web push notification services that enable businesses to instantly reach their audience, increase engagement, and improve user retention with features like real-time analytics, automated scheduling, unlimited domains, unlimited push notifications, and RSS feed integration.
Key services
Web push notifications, Real-time analytics, Automated scheduling, Unlimited push notifications, RSS feed integration, User segmentation and personalized notifications
Content quality
good
Branding
consistent

Technology

Stack
HTML5, CSS3, JavaScript, jQuery, Bootstrap, AOS (Animate On Scroll), Owl Carousel, Firebase (for push notifications), Google Analytics, Google Adsense, Cloudflare DNS
Frameworks
Bootstrap
Platforms
Firebase
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited and other EPP protections
  • Use of Cloudflare DNS

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Adsense
Marketing tools
Google Adsense
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected.
  2. Strong presence of business contact information and social media links.
  3. No explicit cookie consent mechanism found despite use of tracking and ads.
  4. No explicit security or incident response policies published.
  5. Use of modern web technologies and integration with Firebase for push notifications.
  6. Domain uses privacy protection but is consistent with business profile.
  7. Good SEO and marketing practices observed.
  8. No signs of adult or questionable content.
Technical notes

Notes

The website is built on a modern technology stack including Bootstrap for responsive design, jQuery for DOM manipulation, and Firebase for push notification delivery. It integrates Google Analytics and Adsense for marketing and tracking purposes. Hosting is supported by Cloudflare DNS, providing performance and security benefits. The site loads quickly and is optimized for mobile devices, with good SEO practices evident in meta tags and structured content. However, accessibility features are basic and could be improved to meet broader standards. The use of multiple JavaScript libraries and plugins is well managed, but continuous monitoring for vulnerabilities in these dependencies is recommended. Overall, the technical infrastructure supports a reliable and scalable push notification service.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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