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Security report for analyticpartners.com

Analytic Partners · Technology · N/a

Low risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Analytic Partners is an established enterprise-level company specializing in commercial analytics and marketing measurement solutions. With over 25 years of experience, the company offers advanced technology combined with expert consulting to help businesses make data-driven decisions that optimize marketing ROI and drive growth. The company is recognized as a leader by Gartner and Forrester, reinforcing its strong market position. Technically, the website is built on WordPress with modern marketing and analytics integrations such as HubSpot and Google Analytics, providing a professional and responsive user experience. Security posture is good with HTTPS and domain protections, but lacks published security policies and vulnerability disclosures. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the website is trustworthy and professional, serving a B2B audience of marketing and business executives.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching analyticpartners.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
65
Email security
85
DNS health
85
Network security
100
GDPR outside view
73
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets large enterprises across multiple industries including retail, hospitality, and financial services. Its business model combines SaaS platform offerings (GPS Enterprise®) with consulting services to deliver commercial intelligence solutions. Key services include commercial analytics, marketing mix modeling, agile learning, brand impact analysis, pricing optimization, and customer segmentation. The company leverages strong industry recognition and customer testimonials to build credibility. Partnerships such as with gpsenterprise.com enhance its platform capabilities. The website content and structure reflect a mature, well-established business with a focus on data-driven marketing optimization.

Security posture

The website employs HTTPS and domain registration protections, indicating a baseline secure posture. However, there is no evidence of advanced security headers or published security policies. No vulnerability disclosure or security.txt file is present, which limits transparency for security researchers. The absence of privacy and cookie policies also indicates compliance gaps, particularly regarding GDPR. No exposed sensitive data or vulnerable libraries were detected in the provided content. Incident response contact channels are not published, which could hinder timely reporting of security issues. Overall, security maturity is moderate but could be improved with formal policies and disclosures.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
  2. Implement and publicly disclose a security policy and incident response procedures.
  3. Add a vulnerability disclosure program or security.txt file to facilitate responsible reporting.
  4. Enhance security headers such as Content-Security-Policy and Strict-Transport-Security.
  5. Improve accessibility features to meet compliance standards and broaden user inclusivity.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Analytic Partners
Description
Analytic Partners delivers Commercial Intelligence solutions that enable businesses to measure, forecast, optimize, and make data-driven decisions to drive growth and ROI. They offer advanced commercial analytics technology combined with expert consulting to provide clarity and confidence for business leaders.
Key services
Commercial Analytics, Marketing Mix Modeling, Agile Learning (Test & Learn), Brand Impact Analysis, Pricing Optimization, Customer Segmentation
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, HubSpot forms and analytics, Wistia video embeds, Google Analytics, Google Tag Manager, ShortPixel image optimization
Frameworks
Timber (WordPress theme framework)
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Tracking pixels
HubSpot Analytics
Marketing tools
HubSpot, Wistia
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Content is comprehensive and focused on commercial analytics solutions.
  3. Strong industry recognition with Gartner and Forrester leadership badges.
  4. Multiple customer testimonials from reputable companies.
  5. No explicit privacy, cookie, or terms of service policies found on homepage or main menus.
  6. Contact information primarily via contact form; no direct emails or phone numbers found in content.
  7. Use of modern marketing and analytics tools like HubSpot and Google Analytics.
  8. No signs of WAF or content blocking.
  9. No security.txt or vulnerability disclosure found.
  10. No explicit security policy or incident response information published.
Technical notes

Notes

The website is built on WordPress using the Timber theme framework, integrating modern marketing and analytics tools including HubSpot, Google Analytics, Google Tag Manager, and Wistia for video content. Image optimization is handled by ShortPixel. The site is mobile responsive with good SEO meta tags and structured data (JSON-LD) for enhanced search engine understanding. Performance is moderate, with asynchronous loading of scripts and optimized images. Hosting is via GoDaddy.com, LLC as per WHOIS data. There is room for improvement in accessibility and security header implementation. Overall, the technical infrastructure supports a professional and scalable digital presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low22 findingsView report
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