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Security report for allin.com.br

Wake Experience · Technology · Brazil

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

58/100

Risk levelMedium

0–100, higher is better. How it is calculated

Wake Experience, formerly All In, is a technology company specializing in customer data platforms and AI-driven marketing solutions. Positioned as a medium-sized enterprise in Brazil under the parent company LWSA, it offers services that enable businesses to capture, integrate, and leverage customer data to create personalized experiences across multiple channels. The website demonstrates a mature digital presence with integrations for consent management and analytics, reflecting a commitment to privacy compliance and data-driven marketing. However, the absence of a valid SSL certificate is a critical security gap that undermines data protection efforts. The DNS and email security configurations are well-managed, indicating operational security awareness. Overall, the company shows strong market positioning in technology-driven customer experience but needs to address fundamental security infrastructure to reduce risk and enhance trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
25/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
50
Security headers
30
Email security
70
DNS health
85
Network security
90
GDPR outside view
25
Average
58

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Wake Experience operates in the technology sector focusing on customer data and AI marketing. Its business model revolves around providing SaaS solutions and data intelligence services to businesses aiming to optimize consumer journeys. The company leverages partnerships such as with wake.tech and integrates advanced consent management via AdOpt, indicating a robust ecosystem approach. The website content and branding suggest a strategic rebranding effort to position itself as a leader in experience platforms. The target audience includes enterprises seeking data centralization and personalized marketing. The company’s market position is strengthened by its AI capabilities and behavioral intelligence offerings, which differentiate it from traditional marketing platforms.

Security posture

The current security posture reveals a mixed maturity level. While DNS and email security (SPF, DMARC) are properly configured, the lack of a valid SSL certificate and absence of TLS protocols expose the website to significant risks including data interception and man-in-the-middle attacks. The website does not implement HSTS, OCSP stapling, or session resumption, which are standard best practices for secure web services. No explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are found, indicating gaps in formal security governance and transparency. The integration of consent management and privacy policies shows compliance awareness but technical security improvements are urgently needed to protect user data and maintain trust.

Recommendations

  1. Install and maintain a valid SSL/TLS certificate supporting TLS 1.2 or 1.3 to secure data in transit.
  2. Enable HTTP Strict Transport Security (HSTS) with includeSubDomains and preload to enforce HTTPS.
  3. Implement OCSP stapling and session resumption to improve SSL performance and security.
  4. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-XSS-Protection.
  5. Establish and publish a vulnerability disclosure policy and incident response contact information.
Technical notes

Notes

The website is built on WordPress CMS using Oxygen Builder, with jQuery and Splide.js for frontend interactions. Hosting is on AWS with DNS managed by Cloudflare, providing good DNS performance. Google Tag Manager and Google Analytics are used for analytics, alongside Leadfeeder for behavioral tracking. The site has moderate load time (~7 seconds) and a page size of ~218 KB, indicating room for performance optimization. Mobile optimization and accessibility appear good based on CSS and ARIA attributes. The technical stack is modern but the missing SSL certificate and disabled TLS protocols represent critical technical debt and security risk. The site uses multiple domain verification TXT records for various services, showing integration with external platforms. Overall, the infrastructure is functional but requires urgent security upgrades and performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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