Alliant - The Audience Company is a technology-driven data cooperative specializing in audience-based marketing solutions. Leveraging transactional data from over 500 brands combined with demographic and lifestyle data, Alliant provides services such as audience targeting, data enrichment, predictive modeling, and credit solutions. The company positions itself as a trusted data partner with over 20 years of experience, serving brands, agencies, platforms, direct mail partners, and advanced TV buyers. The website reflects a mature digital presence built on WordPress with advanced marketing and analytics integrations including Google Analytics, HubSpot, LinkedIn Insight, and StackAdapt. Structured data and SEO optimizations are well implemented, supporting discoverability and user engagement.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
68/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
5 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
15
Email security
85
DNS health
80
Network security
100
GDPR outside view
68
Average
70
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention alliantinsight.com, from OffSeq Breach.
No leaked records found
Breach holds no records for alliantinsight.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Alliant operates in the technology sector focusing on data-driven marketing solutions. Its business model centers on a data cooperative that aggregates rich transactional data to create comprehensive consumer profiles for targeted marketing. The company targets a diverse audience including brand marketers, agencies, and media platforms, indicating a B2B focus. The presence of multiple case studies and audience guides suggests a strategy to educate and engage clients. Partnerships with major brands and use of advanced data science position Alliant competitively in the marketing technology landscape. The domain age and registration details support the legitimacy and stability of the business.
Security posture
The website employs HTTPS with a valid SSL certificate, ensuring encrypted communications. Domain status clientTransferProhibited adds a layer of domain security. However, DNSSEC is not enabled, which could improve DNS security. No explicit security headers were detected in the provided data, and there is no published security policy or incident response information. The site uses multiple third-party marketing and analytics scripts, which increases the attack surface but is common in marketing sites. No vulnerabilities or exposed sensitive data were found in the analysis. Overall, the security posture is moderate but could be enhanced by implementing DNSSEC, security headers, and publishing security policies.
Recommendations
Enable DNSSEC to enhance DNS security and prevent spoofing.
Implement standard security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
Publish a comprehensive privacy policy and cookie consent mechanism to improve privacy compliance.
Add a security policy and incident response contact information to demonstrate security maturity.
Regularly audit third-party scripts and dependencies to minimize vulnerabilities.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Alliant - The Audience Company
Description
Audience-based solutions built from transactional data, advanced data science and high performance technology. The Data Partner of Possibilities.
Key services
Audience Targeting, Data Enrichment, Optimization, Credit Solutions, The Alliant DataHub
Content quality
good
Branding
consistent
Technology
Stack
WordPress, Avada Theme, LayerSlider, Slider Revolution, Google Analytics, Google Tag Manager, HubSpot, LinkedIn Insight Tag, StackAdapt, jQuery
Frameworks
Yoast SEO, HubSpot Marketing
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
75/100
Good practices seen
HTTPS enabled
Domain status clientTransferProhibited
Analytics and tracking
Services
Google Analytics, HubSpot Analytics, LinkedIn Insight
Tracking level
moderate
Privacy practices
basic
Advertising
Ad networks
StackAdapt
Tracking pixels
LinkedIn Insight Tag, Facebook Pixel, HubSpot Analytics, Google Ads
Marketing tools
HubSpot, LinkedIn Insight, StackAdapt
Transparency
basic
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a professional marketing and data solutions provider.
Content is rich with business and service descriptions.
No explicit privacy, cookie, or terms of service pages detected in provided content.
Multiple marketing and analytics tools integrated.
No direct contact emails or phone numbers found in the visible content.
No security.txt or vulnerability disclosure found.
No explicit security policies or incident response information found.
Good use of structured data (JSON-LD) and SEO metadata.
No WAF or blocking mechanisms detected.
Technical notes
Notes
The website is built on WordPress using the Avada theme and incorporates advanced slider plugins like LayerSlider and Slider Revolution. It integrates multiple marketing and analytics tools including Google Analytics, Google Tag Manager, HubSpot, LinkedIn Insight Tag, and StackAdapt. The site is mobile optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Performance is moderate, likely impacted by multiple external scripts. Accessibility features are basic and could be improved. The technical infrastructure is modern and supports the business goals effectively, though there is room for optimization and enhanced security configurations.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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