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Security report for aipalette.com

Ai Palette · Technology · N/a

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

61/100

Risk levelMedium

0–100, higher is better. How it is calculated

Ai Palette operates an AI-powered SaaS platform focused on accelerating product innovation and market intelligence primarily for the food and beverage industry. Their platform offers multiple AI-driven tools such as trend discovery, product concept creation, virtual validation, and a chat-driven assistant for food innovation. The website is professionally designed using WordPress with modern plugins and SEO optimizations, indicating a mature digital presence. Security posture is generally good with HTTPS enabled and anti-spam measures in place, but lacks explicit security policies and headers. Privacy compliance is weak due to absence of privacy and cookie policies and consent mechanisms. The domain WHOIS data is missing, which raises concerns about domain legitimacy despite the active and professional website. Overall, the site is functional and credible but requires improvements in privacy compliance and domain registration transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching aipalette.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
75
DNS health
85
Network security
40
GDPR outside view
80
Average
61

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Ai Palette positions itself as an innovative technology provider in the food and beverage sector, leveraging AI to help brands discover trends and accelerate product launches. Their business model is SaaS-based, targeting product innovators and brand managers. The company was founded in 2020 and maintains a consistent brand image and good content quality. They utilize advanced marketing and analytics tools such as HubSpot and Google Analytics to support growth and customer engagement. However, the lack of publicly available contact information and domain registration data may hinder trust from potential clients and partners. Strengthening transparency and compliance documentation would enhance their market position.

Security posture

The website employs HTTPS and uses security-related plugins like CleanTalk Anti-Spam and WP Rocket, which contribute to a solid baseline security posture. However, the absence of key security headers (e.g., Content Security Policy, HSTS) and lack of published security policies or incident response contacts indicate gaps in security maturity. No vulnerabilities or exposed sensitive data were detected in the provided content. The missing WHOIS data is a notable risk factor, potentially impacting trust and domain ownership verification. Compliance with GDPR and other privacy regulations is not clearly demonstrated, which could expose the company to regulatory risks.

Recommendations

  1. Implement and enforce security headers such as CSP, HSTS, X-Frame-Options to enhance protection against common web attacks.
  2. Publish comprehensive privacy and cookie policies with explicit user consent mechanisms to improve GDPR compliance.
  3. Provide clear contact information including support emails and phone numbers to enhance business credibility and user trust.
  4. Establish and publish a security policy and incident response plan with dedicated contact channels (e.g., security@ or abuse@ emails).
  5. Verify and update domain registration details to ensure WHOIS data is accurate and publicly available, improving domain legitimacy.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Ai Palette
Description
Accelerate your brand's growth with our AI-powered platform. Discover, launch, and elevate products faster and more cost-effectively with data-driven insights.
Key services
Foresight Engine for trend discovery, Concept Genie for product concept creation, Screen Winner for virtual product validation, FoodGPT chat-driven assistant for food innovation, Brand Say platform
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.8.1, Elementor 3.16.2, Yoast SEO Premium 20.10, WP Rocket, CleanTalk Anti-Spam, Google Analytics, HubSpot Analytics, Elementskit Lite, Ultimate Elementor
Frameworks
WordPress, Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Use of CleanTalk Anti-Spam plugin
  • Use of WP Rocket for performance and security

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
HubSpot, CleanTalk
Marketing tools
HubSpot
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is accessible with full content and no blocking detected
  2. No explicit privacy, cookie, or terms of service policies found in the provided HTML
  3. No contact emails or phone numbers explicitly found in the HTML content
  4. Use of modern WordPress plugins and SEO tools indicates professional site management
  5. No security.txt or vulnerability disclosure information found
  6. No explicit security or incident response policies published
  7. WHOIS data missing, raising domain legitimacy concerns
Technical notes

Notes

The website is built on WordPress 6.8.1 with Elementor page builder and several performance and security plugins such as WP Rocket and CleanTalk Anti-Spam. SEO is enhanced using Yoast SEO Premium. The site loads moderate performance scripts including Google Analytics and HubSpot tracking pixels. Mobile optimization is good, and the site uses modern fonts and responsive design. However, accessibility features are basic and could be improved. The absence of explicit hosting provider information limits full infrastructure assessment. Overall, the technical stack is modern and well-maintained but could benefit from enhanced security configurations and accessibility improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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