Is adverticum.net Safe? Security Analysis for Adverticum Zrt.
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Below Technology avg (72)
GDPR-aligned
Data handling
EU
Hosting region
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Adverticum Zrt. is a well-established Hungarian technology company specializing in online advertising solutions, primarily through its proprietary Adverticum AdServer platform. The company serves a broad range of clients including publishers, agencies, advertisers, and networks, positioning itself as a market leader in Hungary with a strong client base among major national media outlets. Their services encompass ad serving, campaign management, hosting, and data management via their subsidiary DataMe. Technically, the website is built on a custom Plex Portal Framework with common JavaScript libraries such as jQuery and integrates Google Analytics and Facebook SDK for analytics and marketing. The site is mobile-optimized and professionally designed, though some technical debt is evident with the use of outdated libraries. Security posture is moderate; HTTPS is enabled and domain transfer protections are in place, but the absence of security headers and use of outdated scripts present risks. Privacy compliance is partially met with a privacy policy present but lacking explicit cookie consent mechanisms. Overall, the website is professional and trustworthy with room for security and compliance improvements.
Detected Technologies
16 urgent findings need attention
16 high
- + 8 more findings in the full report below
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
20/100
GDPR Compliance
4 findings
35/100
NIS2 Compliance
9 findings
2/100
Email Security
2 findings
70/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Adverticum operates in the technology sector focusing on digital advertising infrastructure. Its competitive advantage lies in its proprietary ad serving technology and strong integration with major Hungarian online media. The business model revolves around providing ad serving and campaign management services, supplemented by hosting and data management through its subsidiary. The company targets multiple customer segments including content publishers, advertising agencies, advertisers, and ad networks. Partnerships with security vendors like ESET and the operation of a data management subsidiary indicate a mature ecosystem. Founded in 2001, the company has a long-standing market presence and a medium-sized organizational footprint. The website content and structure reflect a professional and consistent brand image, supporting its market leadership claims.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of Adverticum's website is moderate. The presence of HTTPS and domain transfer lock status are positive indicators. However, the lack of DNSSEC, absence of security headers (such as CSP, HSTS, X-Frame-Options), and use of an outdated jQuery version introduce vulnerabilities that could be exploited. No explicit security policy or incident response contact information is provided, which limits transparency and readiness perception. Privacy compliance is partial; a privacy policy exists and appears GDPR aligned, but no cookie consent mechanism is implemented. The use of third-party analytics and tracking scripts is standard but requires proper user consent management. Overall, while no critical vulnerabilities are evident from the surface, improvements in security headers, library updates, and privacy mechanisms are recommended to enhance the security posture.
Strategic Recommendations
Priority Actions for Security Improvement
Update all JavaScript libraries, especially jQuery, to current secure versions to mitigate known vulnerabilities.
✨Observations
Comprehensive website and business-context analysis.
AI-Enhanced Website Analysis
Business Insights
Adverticum Zrt.
Adverticum is the operator and developer of Hungary's leading online ad serving system, Adverticum AdServer. It serves professional ad serving with outstanding support, integrated innovative multiplatform solutions in a proprietary system. It serves 16 billion ads monthly to about 5 million internet users' computers and is used by major Hungarian online media and many SMEs.
good
consistent
Technical Stack
moderate
good
basic
basic
Security Assessment
- HTTPS enabled (implied by script loading over https)
- Domain status clientTransferProhibited
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content in Hungarian language.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
Forces HTTPS connections
Missing X-Frame-Options header
Prevents clickjacking attacks
Missing X-Content-Type-Options header
Prevents MIME type sniffing
Missing Content-Security-Policy header
Controls resources the browser is allowed to load
Missing X-XSS-Protection header
Legacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
Controls referrer information sent with requests
Missing Permissions-Policy header
Controls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
GDPR requires a clear and accessible privacy policy
No Cookie Policy found
GDPR requires clear information about cookie usage
No Cookie Consent Banner found
GDPR requires explicit consent for non-essential cookies
Third-party services without privacy policy
Detected services: Google Analytics, Facebook, Twitter, LinkedIn, Google APIs
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
NIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
NIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
NIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
NIS2 requires documented incident response and business continuity plans
No business continuity planning found
NIS2 emphasizes operational resilience and business continuity
No security contact information
NIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
Clear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
Consider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
Detected sectors: energy, transport, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC record found
DMARC provides email authentication and reporting
Weak DKIM Key
DKIM selector 'default' uses 760-bit key
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
Server supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
OCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
Certificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
SSL certificate expires in 42 days
Weak SSL Key Length
SSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
3 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
Completed 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
DNSSEC is not configured for this domain
CAA Records Not Configured
Certificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
Port 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
How does adverticum.net compare?
adverticum.net scores below average. Browse similar domains to see how competitors handle security.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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