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Security report for adverticum.net

Adverticum Zrt. · Technology · Hungary

High risk. 11 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

49/100

Risk levelHigh

0–100, higher is better. How it is calculated

Adverticum Zrt. is a well-established Hungarian technology company specializing in online advertising solutions, primarily through its proprietary Adverticum AdServer platform. The company serves a broad range of clients including publishers, agencies, advertisers, and networks, positioning itself as a market leader in Hungary with a strong client base among major national media outlets. Their services encompass ad serving, campaign management, hosting, and data management via their subsidiary DataMe. Technically, the website is built on a custom Plex Portal Framework with common JavaScript libraries such as jQuery and integrates Google Analytics and Facebook SDK for analytics and marketing. The site is mobile-optimized and professionally designed, though some technical debt is evident with the use of outdated libraries. Security posture is moderate; HTTPS is enabled and domain transfer protections are in place, but the absence of security headers and use of outdated scripts present risks. Privacy compliance is partially met with a privacy policy present but lacking explicit cookie consent mechanisms. Overall, the website is professional and trustworthy with room for security and compliance improvements.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

11 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching adverticum.net

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
20
Email security
70
DNS health
85
Network security
40
GDPR outside view
35
Average
49

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention adverticum.net, from OffSeq Breach.

Total records
89
Employees
0
Customers
89
Third parties
0
Weak passwords
11%

14 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for adverticum.net.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adverticum operates in the technology sector focusing on digital advertising infrastructure. Its competitive advantage lies in its proprietary ad serving technology and strong integration with major Hungarian online media. The business model revolves around providing ad serving and campaign management services, supplemented by hosting and data management through its subsidiary. The company targets multiple customer segments including content publishers, advertising agencies, advertisers, and ad networks. Partnerships with security vendors like ESET and the operation of a data management subsidiary indicate a mature ecosystem. Founded in 2001, the company has a long-standing market presence and a medium-sized organizational footprint. The website content and structure reflect a professional and consistent brand image, supporting its market leadership claims.

Security posture

The security maturity of Adverticum's website is moderate. The presence of HTTPS and domain transfer lock status are positive indicators. However, the lack of DNSSEC, absence of security headers (such as CSP, HSTS, X-Frame-Options), and use of an outdated jQuery version introduce vulnerabilities that could be exploited. No explicit security policy or incident response contact information is provided, which limits transparency and readiness perception. Privacy compliance is partial; a privacy policy exists and appears GDPR aligned, but no cookie consent mechanism is implemented. The use of third-party analytics and tracking scripts is standard but requires proper user consent management. Overall, while no critical vulnerabilities are evident from the surface, improvements in security headers, library updates, and privacy mechanisms are recommended to enhance the security posture.

Recommendations

  1. Update all JavaScript libraries, especially jQuery, to current secure versions to mitigate known vulnerabilities.
  2. Implement comprehensive security headers including Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), X-Frame-Options, and X-Content-Type-Options.
  3. Enable DNSSEC for the domain to improve DNS security and prevent spoofing.
  4. Add a clear cookie consent banner/mechanism to comply fully with GDPR and ePrivacy regulations.
  5. Publish a security policy and incident response contact information to improve transparency and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adverticum Zrt.
Description
Adverticum is the operator and developer of Hungary's leading online ad serving system, Adverticum AdServer. It serves professional ad serving with outstanding support, integrated innovative multiplatform solutions in a proprietary system. It serves 16 billion ads monthly to about 5 million internet users' computers and is used by major Hungarian online media and many SMEs.
Key services
AdServer, Campaign Management, PowerHosting, Extra Services, Data Management via subsidiary DataMe
Content quality
good
Branding
consistent

Technology

Stack
jQuery 1.12.4, Google Analytics, Facebook SDK, Colorbox jQuery plugin
Frameworks
Plex Portal Framework v2.0
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic

Security

Observed score
65/100
Good practices seen
  • HTTPS enabled (implied by script loading over https)
  • Domain status clientTransferProhibited
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Adverticum AdServer
Tracking pixels
Facebook SDK
Marketing tools
Facebook SDK
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content in Hungarian language.
  2. No explicit privacy or cookie consent banner detected despite GDPR compliance claim.
  3. No explicit terms of service page found.
  4. Contact information is primarily via contact forms; no direct emails or phone numbers visible.
  5. Use of some outdated JavaScript libraries may pose security risks.
  6. Social media presence is active on Facebook, Twitter, and LinkedIn.
  7. Website uses HTTPS and includes Google Analytics and Facebook SDK for tracking.
  8. No visible security.txt or vulnerability disclosure policy.
  9. Business is well established with a clear market position in Hungary.
Technical notes

Notes

The website uses a custom CMS framework (Plex Portal Framework v2.0) and relies on common JavaScript libraries such as jQuery 1.12.4, which is outdated and has known security issues. The site loads resources asynchronously and includes Google Analytics and Facebook SDK for tracking and marketing purposes. The design is responsive with multiple CSS stylesheets targeting different screen sizes, indicating good mobile optimization. Performance is moderate with no explicit indicators of slow loading but could benefit from modernization of the tech stack. Accessibility features are basic, and SEO optimization is present but minimal. Hosting provider details are not explicitly disclosed. Overall, the technical infrastructure is functional but would benefit from modernization and enhanced security controls.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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