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Security report for adroll.com

AdRoll · Technology · N/a

Low risk. 4 critical or high findings in GDPR outside view.

Security score

79/100

Risk levelLow

0–100, higher is better. How it is calculated

AdRoll is a well-established programmatic advertising platform serving brands and agencies with multi-channel retargeting, prospecting, and marketing automation solutions. With over 15 years of market presence and a large customer base, it holds a strong position in the digital marketing technology sector. The platform integrates with numerous ad networks and marketing tools, providing comprehensive campaign management and analytics capabilities. Technically, the website employs modern JavaScript libraries and tracking technologies, though performance is hindered by slow load times and a missing valid SSL certificate. Security posture is moderate, with good DNS and SPF/DMARC configurations but critical issues in SSL/TLS setup. Privacy compliance is strong, with clear policies and consent mechanisms in place. Overall, the site demonstrates high professionalism and trustworthiness but requires urgent remediation of SSL and performance issues to enhance security and user experience.

Scanned

This is an earlier scan of adroll.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
25/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, Twitter, LinkedIn, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching adroll.com

This scan found 15 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
90
Email security
80
DNS health
85
Network security
100
GDPR outside view
25
Average
79

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdRoll operates primarily in the technology sector, focusing on e-commerce, finance, non-profit, and hospitality industries. Its business model is SaaS-based, offering both managed and self-service advertising solutions. The company benefits from a broad partner ecosystem and subsidiary RollWorks, enhancing its market reach. Revenue streams include subscription packages and managed services. The target audience includes brands and agencies seeking to optimize digital advertising campaigns. The company maintains strong branding consistency and trust signals such as industry memberships and customer testimonials. Growth indicators include extensive integrations and a large customer base. Strategic partnerships and a comprehensive resource library support customer engagement and retention.

Security posture

The website's security posture is moderate but impaired by an invalid SSL certificate and lack of enabled TLS protocols, which are critical for secure communications. DNS configurations are robust with Cloudflare nameservers and valid SPF and DMARC records, reducing email spoofing risks. HSTS is properly configured with preload and subdomain inclusion, enhancing transport security. No evident security or incident response policies are published on the site, and no vulnerability disclosure or security.txt files were found. The absence of OCSP stapling and session resumption indicates room for improvement in SSL/TLS performance and security. Overall, while foundational security practices are in place, critical gaps in SSL/TLS configuration expose the site to potential risks and undermine user trust.

Recommendations

  1. Immediately obtain and deploy a valid SSL certificate and enable TLS 1.2 and TLS 1.3 protocols to secure all communications.
  2. Implement OCSP stapling and session resumption to improve SSL/TLS performance and security.
  3. Publish explicit security policies and incident response procedures on the website to enhance transparency and preparedness.
  4. Conduct regular security audits and update security headers to cover additional protections such as Content Security Policy (CSP).
  5. Optimize website performance to reduce load times, improving user experience and SEO rankings.
Technical notes

Notes

The website uses a modern JavaScript-heavy front end with integrations including Font Awesome 6 Pro, Google Tag Manager, Segment Analytics, Marketo Munchkin, and Qualified chat. Hosting and DNS are managed via Cloudflare, providing resilience and DNS performance. However, the SSL certificate is invalid or missing, and no TLS protocols are enabled, which is a critical technical flaw. The page load time is very slow (over 17 seconds) with a large page size (~1MB) and many resources (275). Accessibility and SEO optimizations are good, with proper meta tags, structured data, and responsive design. The site uses multiple third-party marketing and tracking scripts, indicating extensive data collection and user tracking. Technical debt is evident in SSL/TLS misconfiguration and performance issues, which should be prioritized for remediation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100 −2Low24 findingsView report
  2. 84/100Low23 findingsView report
  3. 84/100Low24 findingsView report
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