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Security report for adroll.com

AdRoll · Technology · N/a

Low risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

AdRoll is a well-established AI-powered advertising platform that serves brands and agencies by enabling targeted, full-funnel, multi-channel ad campaigns. The company positions itself as a leader in retargeting and account-based marketing, supported by over 16 years of machine learning expertise. The website reflects a mature digital presence with comprehensive product offerings, strong branding, and extensive resources for marketers. Technically, the site employs modern web technologies including Google Tag Manager, Font Awesome, and personalization tools, ensuring good performance and user experience across devices. Security posture is solid with HTTPS enforced and privacy compliance evident through detailed policies and consent management features. However, explicit security policies and incident response information are not publicly available. WHOIS data for the domain is unavailable, likely due to registry restrictions, but the site’s association with NextRoll, Inc. and industry trust signals mitigate concerns. Overall, the site demonstrates a high level of professionalism, security, and compliance suitable for its business domain.

Scanned

This is an earlier scan of adroll.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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Keep watching adroll.com

This scan found 15 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
82
Security headers
90
Email security
80
DNS health
85
Network security
100
GDPR outside view
68
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdRoll operates in the technology and e-commerce sectors, targeting brands, agencies, and retailers with AI-driven advertising solutions. Its business model centers on providing a platform for multi-channel ad campaigns and account-based marketing, leveraging machine learning to optimize performance. The company enjoys a strong market position with over 110,000 brands worldwide and is backed by its parent company NextRoll, Inc. The website showcases a robust ecosystem of partnerships, certifications, and customer success stories, indicating a mature and trusted operation. Revenue streams likely include subscription-based services and managed advertising solutions. The presence of extensive resources and tools suggests a focus on customer enablement and retention. Strategic observations include a clear emphasis on privacy and consent management, aligning with evolving regulatory requirements.

Security posture

The website demonstrates a good security maturity level with HTTPS enforced and multiple security headers implied by the use of reputable third-party services. Privacy and cookie policies are comprehensive and GDPR compliant, supported by consent management mechanisms. However, the absence of explicit security policies, incident response contacts, and vulnerability disclosure programs indicates room for improvement in transparency and readiness. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of trusted analytics and marketing tools further supports a secure environment. Overall, the security posture is strong but could benefit from enhanced documentation and incident response visibility.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency and trust.
  2. Implement and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Enhance contact information with dedicated security and abuse email addresses.
  4. Regularly audit third-party scripts and dependencies to mitigate supply chain risks.
  5. Continue to update privacy and consent mechanisms to maintain compliance with evolving regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AdRoll
Description
AdRoll helps brands and agencies excel with targeted full-funnel cross-channel ad campaigns, maximizing advertising performance and minimizing complexity.
Key services
Multi-channel advertising campaigns, Account-based marketing (ABM), Cross-channel attribution, Social media advertising, AI-powered ad optimization, Analytics and reporting
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Font Awesome 6 Pro, Mutiny personalization, Qualified chat widget, Algolia autocomplete, Marketo, AdRoll tracking scripts
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for privacy
  • Use of reputable third-party scripts
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics (via GTM), AdRoll analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
AdRoll tracking pixel
Marketing tools
Marketo, Mutiny personalization, Qualified chat
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and navigation
  2. Strong branding and consistent design
  3. Multiple trust and industry certifications displayed
  4. Comprehensive product and resource offerings
  5. Use of modern web technologies and analytics
  6. Privacy and cookie policies are present and GDPR compliant
  7. No direct contact emails or phone numbers publicly listed, contact via forms
  8. WHOIS data unavailable, possibly due to registry privacy or query limitations
Technical notes

Notes

The website is built using modern web technologies including Google Tag Manager for analytics, Font Awesome for icons, and personalization tools like Mutiny and Qualified chat. It employs a responsive design with good mobile optimization and accessibility features. Performance is optimized with preconnect and prefetch DNS hints and asynchronous script loading. The site uses structured data (JSON-LD) for SEO and rich snippets, enhancing search visibility. No CMS is explicitly detected, suggesting a custom or proprietary platform. Hosting details are not explicit but the presence of multiple CDN and third-party services indicates a distributed and scalable infrastructure. Technical risks are minimal, with good adherence to web standards and security best practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 82/100 −2Low24 findingsView report
  2. 84/100 +5Low24 findingsView report
  3. 79/100Low22 findingsView report
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