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Security report for adplorer.de

Adplorer · Technology · Germany

High risk. 12 critical or high findings in GDPR outside view, Network security and 3 other checks.

Security score

40/100

Risk levelHigh

0–100, higher is better. How it is calculated

Adplorer is a technology company specializing in local marketing automation platforms designed primarily for agencies and multi-location businesses such as franchises. The company offers a comprehensive suite of tools including campaign management, sales enablement, bulk campaign editing, multi-channel optimization, and integrated invoicing. Their market position is strong with multiple certifications and partnerships, targeting B2B clients in the marketing technology sector. Technically, the website is built on WordPress with modern plugins and integrations, providing a professional and responsive user experience. Security posture is good with HTTPS, reCAPTCHA, and no visible vulnerabilities, though some security headers could be improved. Privacy compliance is well addressed with GDPR-aligned policies and cookie consent mechanisms. Overall, the website and business present a credible and trustworthy profile with clear contact information and global office presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

12 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

  2. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • Critical

      Critical Service Exposed: MySQL

      Port 3306 (MySQL) is publicly accessible - MySQL - Database server

      What to do: Immediately restrict access to MySQL using firewall or VPN

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching adplorer.de

This scan found 31 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
15
Email security
70
DNS health
70
Network security
0
GDPR outside view
40
Average
40

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet · found on this site
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adplorer operates in the marketing technology industry, focusing on local marketing automation for agencies and franchise networks. Their business model combines SaaS offerings with outsourced and full-service marketing solutions. The company leverages partnerships with major advertising platforms like Google, Bing, and Facebook, and maintains certifications that enhance credibility. Their target customers include digital marketing agencies, franchise operators, and multi-location businesses. The company demonstrates growth through extensive campaign management statistics and global office locations. Their platform's API and task management features indicate a scalable and flexible solution. The presence of customer testimonials and partner badges further supports their market reputation.

Security posture

The website enforces HTTPS and uses Google reCAPTCHA to protect forms, indicating a baseline security posture. However, explicit security policies or incident response contacts are not publicly disclosed. Security headers such as Content-Security-Policy and X-Frame-Options are not evident, which could be improved to mitigate common web vulnerabilities. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The use of WordPress requires diligent patching and plugin management to maintain security. Overall, the security posture is good but could benefit from enhanced header policies and published security practices.

Recommendations

  1. Implement and enforce security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a clear security policy and incident response contact information to improve transparency.
  3. Regularly audit and update WordPress core and plugins to mitigate vulnerabilities.
  4. Enhance accessibility features to improve compliance and user experience.
  5. Consider publishing a vulnerability disclosure policy or security.txt file.

Contact details published on the site

Addresses
Legal name
Adplorer
Registration number
Commercial Registry Number B177665
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adplorer
Description
Adplorer ist die weltweit erste Automatisierungsplattform speziell für lokales Marketing im Internet, die von einer Agentur für Agenturen entwickelt wurde. Die Plattform ermöglicht effizientes Management lokaler Marketingkampagnen für KMUs, Franchise- und Filialunternehmen sowie Agenturen.
Key services
Kampagnenmanagement, Verkaufstools, Kreation und Bulk Massenbearbeitung, Multichannel-Optimierung, Kundenservice, Marketing-Dashboard, Management, Outsourced Services, Full Service, API Integration
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, WPBakery Page Builder, Gravity Forms, Yoast SEO, Google Analytics, Google Tag Manager, Google reCAPTCHA, jQuery, FontAwesome, SOAP API
Frameworks
WordPress
Platforms
Google Ads, Bing Ads, Facebook Business, LinkedIn, Spotify, Xandr
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for forms
  • No exposed sensitive data in HTML
  • Use of security plugins (implied by WordPress environment)

Analytics and tracking

Services
Google Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Bing Ads, Facebook Ads
Tracking pixels
Apollo.io Website Tracker
Marketing tools
Gravity Forms, Yoast SEO, Apollo.io
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professional and targeted at B2B marketing agencies and multi-location businesses.
  3. Strong presence of trust badges and partner certifications.
  4. Use of modern web technologies and SEO best practices.
  5. Comprehensive contact options including phone, email, and contact form.
  6. Good privacy and cookie policy presence with consent mechanisms.
  7. No explicit security policy or incident response information publicly available.
  8. No vulnerability disclosure or security.txt found.
  9. Multiple physical office locations across Europe and USA.
  10. Use of Google reCAPTCHA to protect forms from spam.
Technical notes

Notes

The website is built on WordPress using WPBakery Page Builder and Gravity Forms, integrating Yoast SEO for search optimization. It uses modern JavaScript libraries including jQuery and FontAwesome icons. Analytics and tracking are implemented via Google Analytics, Google Tag Manager, and Apollo.io. The platform integrates with major advertising networks and social media platforms through APIs. Performance is moderate with room for optimization, especially on mobile devices. The site is SEO optimized with proper meta tags, Open Graph, and JSON-LD structured data. Technical risks include dependency on third-party plugins and scripts which require ongoing maintenance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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