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Security report for adlytics.net

adlytics GmbH · Technology · Germany

Partial score · DNS & email only

75/100

0–100, higher is better. How it is calculated

adlytics GmbH is a specialized digital marketing analysis company based in Germany, offering consulting, implementation, and maintenance services primarily focused on Adobe Analytics and related digital marketing tools. Their market position is that of a niche expert partner helping businesses optimize their online marketing channels through data-driven insights. The website is professionally designed using WordPress CMS, hosted on Hetzner servers, and employs privacy-conscious analytics via Matomo. The technical infrastructure is modern and supports mobile responsiveness and good SEO practices. Security posture is solid with HTTPS enforced and cookie consent implemented, though there is room for improvement in publishing explicit security policies and adding security headers. Overall, the website is trustworthy and well-aligned with the company's business focus.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
6of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching adlytics.net

This scan found 16 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Email security
75
DNS health
65
Network security
100
GDPR outside view
43
Average
76
After the cap
75

Not counted

  • Security headers: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention adlytics.net, from OffSeq Breach.

No leaked records found

Breach holds no records for adlytics.net right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets businesses seeking to optimize digital marketing efforts through data analysis and consulting. Their business model revolves around service provision in digital marketing analytics, leveraging tools like Adobe Analytics. The website content is consistent and professional, indicating a small-sized company with a clear market niche. No direct contact information is provided on the homepage, which may limit immediate customer engagement. The company appears to maintain a focused partnership ecosystem without visible subsidiaries or related domains. Growth indicators and revenue streams are not disclosed but the presence of detailed service descriptions suggests a consultancy-driven revenue model.

Security posture

The website demonstrates a moderate to good security maturity level with HTTPS enabled and a cookie consent mechanism in place. However, there is no visible security policy, incident response information, or vulnerability disclosure statements. Security headers are not detected in the provided data, which could be improved to enhance protection against common web attacks. No vulnerabilities or exposed sensitive data were found in the HTML content. The use of Matomo analytics suggests a privacy-aware approach. Overall, the security posture is adequate for a small consultancy but could benefit from formalized policies and enhanced technical controls.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and compliance.
  2. Implement standard security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Provide clear incident response contact information, such as a security@ or abuse@ email address.
  4. Consider adding a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Enhance accessibility features and conduct regular security audits to maintain and improve security posture.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
adlytics GmbH
Description
adlytics GmbH specializes in digital marketing analysis, focusing on monitoring and analyzing online marketing activities, providing consulting, implementation, and maintenance services for tools like Adobe Analytics (Omniture SiteCatalyst). They help optimize online marketing measures such as lead generation, SEM, SEO, email marketing, and social media.
Key services
Digital marketing analysis, Consulting for Adobe Analytics, Implementation of marketing tools, Data acquisition and reporting, Strategic recommendations for online marketing optimization
Content quality
good
Branding
consistent

Technology

Stack
WordPress, PHP, jQuery, Font Awesome, Cookie Notice plugin, Piwik/Matomo Analytics
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Piwik/Matomo
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Piwik/Matomo
Marketing tools
Adobe Analytics (Omniture SiteCatalyst)
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is focused on digital marketing analysis services with clear business messaging.
  3. No contact emails or phone numbers explicitly found on the homepage.
  4. Cookie consent banner is implemented and functional.
  5. No explicit security or incident response policies published.
  6. No forms detected on the homepage for data collection.
  7. Use of Matomo analytics indicates privacy-conscious tracking.
  8. No social media links found in the provided HTML content.
  9. Website uses WordPress CMS with standard plugins and themes.
  10. No suspicious or malicious content detected.
Technical notes

Notes

The website is built on WordPress CMS with standard plugins including a cookie notice and Matomo analytics for tracking. Hosting is provided by Hetzner, a reputable German provider, indicating reliable infrastructure. The site uses jQuery and Font Awesome for UI elements and icons. Performance is moderate with good mobile optimization and SEO meta tags present. There is no evidence of outdated or vulnerable libraries in the provided content. The site lacks advanced frameworks but maintains a clean and functional technical stack suitable for its business purpose. Opportunities exist to modernize by adding progressive web app features or enhanced accessibility compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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