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Security report for adlayer.se

Essential Marketing Methods Nordic AB · Technology · Sweden

High risk. 6 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

48/100

Risk levelHigh

0–100, higher is better. How it is calculated

Ad Layer is a Swedish-based technology company offering a Creative Management Platform designed to streamline and scale digital advertising production. The platform enables marketing teams to create, review, and publish thousands of ads efficiently across multiple channels and markets. The website reflects a mature digital presence with professional design, clear messaging, and strong user engagement features such as demo booking and sign-in portals. Technically, the site leverages modern frameworks like Framer, integrates Google Analytics and HubSpot for marketing and analytics, and employs best practices in performance and mobile optimization. Security posture is solid with HTTPS enforced and cookie consent implemented, though explicit security policies and incident response contacts are absent. Overall, the domain registration and business information are consistent and trustworthy, supporting a high legitimacy score.

Scanned

NIS2 and GDPR posture

GDPR outside view
30/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching adlayer.se

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
40
Email security
55
DNS health
65
Network security
100
GDPR outside view
30
Average
48

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Ad Layer targets marketing and advertising professionals seeking to optimize creative production workflows. Their SaaS business model includes tiered plans catering to different organizational sizes and needs, emphasizing scalability, automation, and brand consistency. The company benefits from a strong partnership ecosystem, including HubSpot and Google services, and positions itself as a leader in creative ad management technology. Client testimonials and detailed feature descriptions indicate a focus on customer success and expert support. The absence of direct pricing details suggests a consultative sales approach for enterprise clients.

Security posture

The website demonstrates a good security maturity level with HTTPS and cookie consent mechanisms in place. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the lack of visible security headers like CSP or X-Frame-Options and absence of a public security policy or incident response contact reduces the overall security transparency. There is no evidence of a vulnerability disclosure program or security.txt file. The site would benefit from enhanced security documentation and explicit communication channels for security incidents to improve trust and compliance.

Recommendations

  1. Implement and publish a comprehensive security policy page detailing security practices and compliance.
  2. Add explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection.
  3. Establish and publicize an incident response contact channel (e.g., security@ or abuse@ email).
  4. Consider publishing a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Regularly audit and update third-party scripts and dependencies to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Essential Marketing Methods Nordic AB
Description
Ad Layer is a Creative Management Platform that enables users to create thousands of on-brand, high-impact ads quickly and without creative limits. It centralizes marketing production workflows including design, editing, mass production, approvals, and publishing in one platform.
Key services
Ad Builder with drag and drop design, Campaign scaling and management, Review Hub for approvals and feedback, Publishing with API integration
Content quality
excellent
Branding
consistent

Technology

Stack
Framer (website builder), Google Tag Manager, Google Analytics, HubSpot, Material Icons, Google Fonts
Frameworks
Framer
Platforms
HubSpot
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and HubSpot scripts with async loading
  • Cookie consent banner implemented

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, HubSpot Analytics
Marketing tools
HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich
  2. Clear focus on creative ad management and scaling
  3. Strong use of modern web technologies and analytics
  4. Good privacy and cookie compliance with user consent
  5. No visible security or privacy red flags
  6. No explicit terms of service or security policy pages found
  7. Contact information primarily via sign-in and demo booking pages
Technical notes

Notes

The website is built using Framer, a modern web design and development platform, ensuring responsive and performant user experience. Integration with Google Tag Manager, Google Analytics, and HubSpot indicates a mature marketing and analytics infrastructure. The site uses modern fonts, SVG icons, and optimized images for fast loading. The presence of multiple breakpoints and responsive design elements confirms good mobile optimization. Hosting appears to be via Framer's infrastructure or CDN, contributing to fast performance. No technical debt or deprecated technologies were observed. Opportunities exist to enhance security headers and formalize security documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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