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Security report for adi.do

Adido Limited · Technology · United Kingdom

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 2 other checks.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

Adido Limited is a UK-based digital marketing agency specializing in web design, SEO, PPC, content marketing, and analytics services. The company targets commercially-focused businesses seeking to improve their digital performance and marketing ROI. The website demonstrates a strong market position supported by multiple awards and certifications such as Microsoft Advertising Partner 2025 and Google Partner status. Their service portfolio is comprehensive, covering strategy, marketing, and design & build, indicating a full-service digital agency model. Technically, the website is built on a modern stack including Google Tag Manager, Google Analytics, reCAPTCHA, and live chat integration via Tawk.to. The use of Craft CMS is inferred from the Freeform plugin usage. The site is well-optimized for performance, mobile responsiveness, and SEO, with structured data enhancing search visibility. Security measures include HTTPS enforcement and spam protection on forms, though explicit security headers and policies could be improved. The security posture is solid with no visible vulnerabilities or exposed sensitive data. However, the absence of a published security policy or incident response contact is a gap. WHOIS data could not be retrieved due to a domain query error, but the website's professionalism and consistent contact details mitigate concerns about legitimacy. Overall, the site presents a low risk profile with good privacy compliance and business credibility. Strategic recommendations include enhancing security headers, publishing a security policy and incident response contacts, and adding a vulnerability disclosure mechanism to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching adi.do

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
25
Email security
70
DNS health
45
Network security
100
GDPR outside view
68
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Adido operates in the competitive digital marketing sector with a focus on travel, B2B, B2C, and e-commerce sectors. Their competitive advantages include a broad service offering, recognized certifications, and a strong portfolio of case studies and awards. The business model is service-based, generating revenue through client engagements in digital marketing and web development. Target customers are commercial enterprises seeking to optimize digital channels. Growth indicators include active content marketing, frequent blog updates, and partnerships with major platforms like Google and Microsoft. The partnership ecosystem includes technology providers and industry associations such as ABTA. The company demonstrates strategic maturity with a focus on data-driven marketing and client collaboration.

Security posture

The website exhibits a mature security posture with HTTPS enforced and use of Google reCAPTCHA to protect forms from spam and abuse. Integration of live chat includes event tracking for chat status, indicating attention to user interaction security. No exposed credentials or vulnerable libraries were detected in the HTML content. However, the lack of explicit security headers such as Content-Security-Policy and absence of a published security or incident response policy are areas for improvement. GDPR compliance is indicated by cookie consent mechanisms and a comprehensive privacy policy. Incident response readiness and security culture indicators are not publicly documented, which could be enhanced to improve overall security maturity.

Recommendations

  1. Implement and verify security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Publish a formal security policy and incident response contact information on the website.
  3. Add a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  4. Regularly audit third-party scripts and plugins for vulnerabilities and update accordingly.
  5. Enhance transparency around data retention policies and user privacy practices.

Contact details published on the site

Addresses
Legal name
Adido Limited
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Adido Limited
Description
Looking for a digital marketing agency in Bournemouth providing best in class web design, SEO, PPC and analytics? Contact us on 01202 586300 to learn more!
Key services
Data analytics & insight, Digital marketing strategy, Content marketing, PPC, SEO, Social media advertising, Email marketing, Website design, UX, Web development
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Google reCAPTCHA v2, Tawk.to live chat, Force24 tracking, Freeform forms plugin, Cloudflare Insights beacon
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA v2 on forms
  • Live chat with security event tracking
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Force24
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Force24 tracking
Marketing tools
Force24
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. Professional digital marketing agency with clear service offerings and case studies.
  3. Multiple forms use Google reCAPTCHA v2 for spam protection.
  4. Strong presence of marketing and analytics tools indicating mature digital infrastructure.
  5. Contact information is consistent across multiple locations including JSON-LD structured data.
  6. No explicit security policy or incident response contact found.
  7. WHOIS data unavailable due to query error but no other red flags.
  8. Website uses HTTPS with good SSL configuration.
  9. No adult or questionable content detected.
Technical notes

Notes

The website is built on a modern technology stack leveraging Google Tag Manager, Google Analytics, reCAPTCHA, and Tawk.to for live chat. The presence of the Freeform plugin suggests use of Craft CMS as the content management system. Performance is optimized with preloaded fonts, minified CSS and JS, and video content with fallback images. The site is mobile responsive and accessible with clear navigation and structured content. Technical risks are minimal but could include dependency on multiple third-party scripts which require ongoing monitoring. Hosting provider details are not explicit but Cloudflare Insights beacon suggests use of Cloudflare services for CDN and security. Overall, the technical infrastructure supports a fast, secure, and user-friendly experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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