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Security report for adcalls.nl

AdCalls · Technology · Netherlands

Medium risk. 5 critical or high findings in Security headers, SSL/TLS and 1 other check.

Security score

53/100

Risk levelMedium

0–100, higher is better. How it is calculated

AdCalls is a Netherlands-based technology company specializing in telephone call conversion tracking and marketing optimization services. Established in 2012, the company offers B2B SaaS solutions that provide businesses with detailed insights into phone call conversions to improve marketing efficiency and sales performance. The website is professionally designed, with clear branding and consistent messaging focused on enhancing marketing and sales activities through data-driven insights. Technically, the site is built on WordPress with modern integrations including Google Tag Manager, Cookiebot for consent management, and HubSpot for marketing automation. The site is mobile-optimized and SEO-friendly, leveraging Yoast SEO and structured data for enhanced search visibility. Security-wise, the website employs HTTPS with DNSSEC enabled, uses Google reCAPTCHA to prevent bot abuse, and implements a comprehensive cookie consent mechanism. However, explicit security headers and published security policies are absent, representing areas for improvement. Overall, the domain registration data aligns well with the business claims, indicating a legitimate and trustworthy online presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
  3. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching adcalls.nl

This scan found 26 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
55
DNS health
70
Network security
20
GDPR outside view
83
Average
53

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention adcalls.nl, from OffSeq Breach.

Total records
19
Employees
0
Customers
19
Third parties
0
Weak passwords
0%

3 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for adcalls.nl.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AdCalls operates in the technology sector, targeting businesses that require enhanced marketing analytics and call tracking capabilities. Their competitive advantage lies in providing detailed telephone conversion data linked to marketing sources, enabling clients to optimize campaigns and increase revenue. The business model is subscription-based SaaS, focusing on marketing and sales teams. The company integrates with major marketing platforms such as HubSpot and Mailchimp, indicating a mature marketing ecosystem. While no parent or subsidiary companies are identified, the firm maintains a focused niche presence. Growth potential is supported by the increasing demand for multi-channel marketing attribution and call tracking solutions. The website's content and tools reflect a professional approach to customer engagement and lead management.

Security posture

The website demonstrates a solid security foundation with HTTPS enforced and DNSSEC enabled, reducing risks of man-in-the-middle attacks and DNS spoofing. The use of Google reCAPTCHA helps mitigate automated abuse. Cookie consent is managed via Cookiebot, supporting GDPR compliance. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options limits protection against certain web-based attacks. No public security policy or incident response contact is provided, which could hinder transparency and trust in case of security incidents. No vulnerabilities or exposed sensitive data were detected in the analyzed content. Overall, the security posture is good but could be enhanced by adopting additional HTTP security headers and publishing formal security documentation.

Recommendations

  1. Implement and enforce HTTP security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to strengthen web security.
  2. Publish a clear security policy and incident response contact information to improve transparency and user trust.
  3. Add a vulnerability disclosure or security.txt file to facilitate responsible reporting of security issues.
  4. Conduct regular audits of third-party scripts and plugins to identify and mitigate potential vulnerabilities.
  5. Enhance accessibility compliance to improve usability for all users and meet regulatory standards.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AdCalls
Description
Verbeter jouw marketing- en salesactiviteiten. Optimaliseer jouw campagnes met volledige conversiedata en volg leads direct op. Start vandaag nog.
Key services
Telephone call conversion tracking, Marketing campaign optimization, Lead tracking and analytics
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Tag Manager, Cookiebot, jQuery, Google reCAPTCHA, HubSpot, Mailchimp
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for bot protection
  • Cookie consent banner with granular consent options
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, Facebook Ads
Tracking pixels
Facebook Pixel, HubSpot tracking
Marketing tools
HubSpot, Mailchimp
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website uses HTTPS with DNSSEC enabled
  2. Cookie consent mechanism is implemented with detailed cookie categories
  3. No explicit terms of service found
  4. Contact information is primarily via contact form; no explicit email or phone found in HTML
  5. Multiple third-party marketing and analytics tools integrated
  6. No security.txt or vulnerability disclosure page detected
  7. No explicit security or incident response policies published
  8. Website content is professional and business-oriented
  9. No adult or questionable content detected
Technical notes

Notes

The website is built on WordPress CMS version 6.8.1, utilizing popular plugins such as Yoast SEO for search optimization, Cookiebot for cookie consent management, and integrations with HubSpot and Mailchimp for marketing automation. The tech stack includes jQuery and Google Tag Manager for analytics and tag management. The site loads asynchronously many scripts to optimize performance, though overall loading speed is moderate. Mobile optimization is good, with responsive design and viewport meta tags. Accessibility features are basic but present. The site uses structured data (JSON-LD) for SEO enhancement. Hosting provider details are not explicitly disclosed. The technical infrastructure is modern and aligns with industry standards for small to medium-sized B2B SaaS websites.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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