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Security report for actonsoftware.com

Act-On · Technology · United States

Low risk. 2 critical or high findings in SSL/TLS.

Security score

82/100

Risk levelLow

0–100, higher is better. How it is calculated

Act-On is a well-established marketing automation software provider founded in 2005, offering AI-driven solutions to help businesses create, measure, and optimize marketing campaigns. The company targets B2B marketers and enterprises, positioning itself as a competitive mid-market to enterprise SaaS platform with a comprehensive suite of services including multichannel marketing, lead scoring, analytics, and sales alignment. The website reflects a mature digital presence with professional design, clear navigation, and strong SEO practices. Technically, the site is built on WordPress using Elementor and integrates multiple marketing and analytics tools such as Google Tag Manager, Hotjar, Cookiebot, and 6sense. Hosting is via Amazon AWS, and the site employs HTTPS with good security headers, although DNSSEC is not enabled. The site demonstrates good privacy compliance with a comprehensive privacy policy and cookie consent mechanism. Security posture is solid with no visible vulnerabilities or exposed sensitive data, but there is room for improvement by enabling DNSSEC and publishing explicit security policies or vulnerability disclosure information. Overall, the site is trustworthy, professional, and compliant with relevant privacy regulations. The risk assessment is low, with no blocking WAF detected and no suspicious WHOIS patterns. Strategic recommendations include enhancing DNS security, formalizing security incident response, and improving accessibility features to further strengthen compliance and user experience.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching actonsoftware.com

This scan found 15 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
85
Email security
65
DNS health
85
Network security
100
GDPR outside view
100
Average
82

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Act-On operates in the technology sector focusing on marketing automation for B2B clients. Its competitive advantages include AI-driven marketing capabilities, a broad product suite, and strong customer support. The business model is SaaS subscription-based, targeting medium to large enterprises. Revenue streams likely include software licenses, professional services, and support packages. The company maintains a robust partnership ecosystem and active social media presence, indicating healthy market engagement and growth potential. Strategic observations suggest a focus on innovation and integration within the MarTech stack to maintain market relevance.

Security posture

The website exhibits a mature security posture with HTTPS enforced and multiple security headers implemented. The domain registration includes protective status flags preventing unauthorized transfers or deletions. Privacy compliance is evident through Cookiebot consent management and a detailed privacy policy. However, the absence of a published security policy or incident response contacts and lack of DNSSEC implementation represent gaps. No vulnerabilities or exposed sensitive data were detected in the HTML content. The security culture appears proactive but could benefit from formalizing vulnerability disclosure and incident response mechanisms.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Publish a dedicated security policy and incident response contact information on the website.
  3. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Improve website accessibility features to comply with standards and broaden user inclusivity.
  5. Regularly audit and update third-party scripts and plugins to mitigate potential vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Act-On
Description
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.
Key services
Marketing Automation, Multichannel Marketing, Analytics & Reporting, Lead Scoring, Artificial Intelligence, Automated Lead Generation, Sales and Marketing Alignment, MarTech Stack Integrations
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, jQuery, Google Tag Manager, Hotjar, Cookiebot, 6sense, Nelio A/B Testing
Frameworks
Elementor
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • Use of Cookiebot for consent management
  • No exposed sensitive data detected in HTML

Analytics and tracking

Services
Google Tag Manager, Hotjar, 6sense
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
G2 Crowd
Tracking pixels
Hotjar, Cookiebot, 6sense
Marketing tools
Yoast SEO, Nelio A/B Testing
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Comprehensive marketing automation product offerings.
  3. Strong SEO and social media integration.
  4. Good privacy and cookie compliance with consent management.
  5. No visible security or content blocking issues.
  6. Use of multiple third-party marketing and analytics tools.
  7. No direct contact emails or phone numbers found in the main HTML; contact likely via forms or dedicated contact pages.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using Elementor for page building, supported by Yoast SEO for optimization. It integrates several third-party marketing and analytics tools, including Google Tag Manager, Hotjar, Cookiebot, 6sense, and Nelio A/B Testing, indicating a data-driven approach to user experience and marketing effectiveness. Hosting is provided by Amazon AWS, ensuring reliable infrastructure. Performance is moderate with good mobile optimization. Technical debt appears low, but continuous monitoring of third-party dependencies is advised to mitigate risks. The site’s SEO and structured data implementation are strong, supporting discoverability and rich search results.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 74/100Medium28 findingsView report
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