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Security report for activecampaign.com

ActiveCampaign · Technology · N/a

Low risk. 4 critical or high findings in Security headers and GDPR outside view.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

ActiveCampaign is a leading SaaS provider specializing in marketing automation, personalized email marketing, and sales engagement solutions. The platform integrates AI-driven autonomous marketing capabilities and supports over 900 integrations, targeting businesses seeking to automate and optimize their marketing and sales processes. The website demonstrates a strong market position with comprehensive services including CRM, SMS marketing, WhatsApp messaging, and analytics. The company targets a broad business audience with a focus on technology and e-commerce sectors. Technically, the website employs modern web technologies such as JavaScript modules, React-like frameworks, and integrates analytics and tracking tools like Google Tag Manager, Hotjar, and Adobe Analytics. The site is well-optimized for performance, mobile responsiveness, accessibility, and SEO, reflecting a mature digital infrastructure. Hosting is provided via a CDN and specialized video hosting services, ensuring fast content delivery. From a security perspective, the site enforces HTTPS and uses secure forms, but lacks explicit security headers such as CSP and HSTS. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Privacy compliance is strong with clear privacy and cookie policies, including consent mechanisms and GDPR adherence. However, WHOIS data is missing, which is unusual for a major enterprise and may indicate privacy protection or a WHOIS server issue. Overall, the website presents a professional, trustworthy, and secure platform with minor areas for improvement in security headers and transparency around domain registration. The risk level is moderate due to the missing WHOIS data but is mitigated by the strong business presence and technical maturity.

Scanned

This is an earlier scan of activecampaign.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching activecampaign.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
50
Email security
80
DNS health
85
Network security
100
GDPR outside view
53
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ActiveCampaign operates in the competitive marketing automation industry, leveraging AI to differentiate its offerings. Its business model is subscription-based SaaS, targeting businesses of various sizes that require marketing automation and CRM solutions. The platform's extensive integration ecosystem and certified consultant network enhance its competitive advantage. The company actively engages its community and provides educational resources, supporting customer retention and growth. The absence of WHOIS data is a notable anomaly but does not detract from the company's evident market presence and operational scale.

Security posture

The website demonstrates a good security posture with HTTPS enforcement and secure data collection forms. The use of reputable analytics and tracking services is balanced with privacy compliance measures. However, the lack of explicit security headers such as Content Security Policy and HTTP Strict Transport Security is a gap that could be exploited. No incident response or vulnerability disclosure information is publicly available, which could hinder rapid response to security events. The missing WHOIS data raises questions about domain transparency but is not uncommon for privacy-conscious enterprises. Overall, the security maturity is good but could be enhanced with additional policies and headers.

Recommendations

  1. Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen browser security.
  2. Publish a formal security policy and incident response contact information to improve transparency and readiness.
  3. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting of security issues.
  4. Verify and publish domain registration details or ensure WHOIS data availability to enhance trust and legitimacy.
  5. Regularly audit third-party scripts and integrations for vulnerabilities and update them promptly.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
ActiveCampaign
Description
Your solution for personalized email marketing, automation, and sales engagement. Automate across your entire marketing stack with 900+ integrations.
Key services
Marketing Automation, CRM, Email Marketing, SMS Marketing, WhatsApp Messaging, Landing Pages, Content Creation, Analytics & Reporting, AI Agents
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, React (implied by modern JS modules), Google Tag Manager, Hotjar, Adobe AppMeasurement, Lazy loading images, Video embedding
Frameworks
SEOmatic (meta generator tag)
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Secure forms with email validation

Analytics and tracking

Services
Google Analytics (via GTM), Adobe Analytics, Hotjar
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Hotjar, G2 Crowd tracking, Adobe AppMeasurement
Marketing tools
Hotjar, Adobe Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and navigation
  2. Strong branding and consistent professional design
  3. Comprehensive marketing automation platform with AI features
  4. Multiple language support and global audience targeting
  5. Use of modern web technologies and analytics tools
  6. No security or privacy policy gaps detected on the surface
  7. WHOIS data missing, which is unusual and warrants further investigation
Technical notes

Notes

The website is built on a modern JavaScript framework with modular scripts and lazy loading for performance optimization. It uses industry-standard analytics and tracking tools integrated via Google Tag Manager and Adobe AppMeasurement. The hosting infrastructure includes CDN and specialized video hosting, contributing to fast load times and scalability. The site is mobile-optimized and accessible, with comprehensive SEO metadata and Open Graph tags. Technical debt appears minimal, but the absence of some security headers suggests room for improvement in security hardening.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 84/100 +8Low22 findingsView report
  2. 76/100Low21 findingsView report
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