Acceptable Ads · Technology · N/a
Medium risk. 6 critical or high findings in Security headers, SSL/TLS and 2 other checks.
Acceptable Ads is a technology-focused organization established in 2011 by the creators of AdBlock Plus, aiming to promote a sustainable and user-friendly online advertising ecosystem. The website serves as a platform to engage publishers, advertisers, and ad-filtering users by offering a standard for light and nonintrusive advertising. The business is positioned as a trusted intermediary in the online advertising space, with recognition from major media outlets and a clear focus on improving user experience. Technically, the website is built on WordPress using modern frameworks such as Elementor and Astra theme, with integration of Google Analytics for visitor insights. The site demonstrates good SEO practices, mobile optimization, and basic accessibility features. Security posture is solid with HTTPS enforced and cookie consent mechanisms implemented, though there is room for improvement in security headers and explicit incident response documentation. No critical vulnerabilities or suspicious content were detected. The domain registration is consistent with the business history and geographic location, enhancing trustworthiness. However, the absence of explicit contact emails and phone numbers, as well as missing terms of service and security policy pages, slightly reduce the overall credibility. Strategically, Acceptable Ads should focus on enhancing transparency by publishing detailed security and incident response policies, enabling DNSSEC, and providing clear contact channels for security and abuse reporting. These steps will strengthen trust and compliance posture, supporting their role as a leader in ethical online advertising.
Scanned
NIS2 Art. 21(2)
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
6 findings rated critical or high. Fix these first.
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
Server supports weak protocols: TLSv1.1
What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions
DNS sends visitors and email to the right servers. Misconfigured records can cause outages or let someone redirect your traffic.
Domain expires in 24 days
What to do: Renew domain registration before expiration
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Each check with its score, findings and the evidence it collected.
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
Not counted
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Leaked records that mention acceptableads.com, from OffSeq Breach.
No leaked records found
Breach holds no records for acceptableads.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Automated reading of the public site. Ratings are indicative.
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Retrieved 2026-10-25
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