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Security report for wootric.com

Wootric · Technology · N/a

Medium risk. 4 critical or high findings in Security headers and GDPR outside view.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Wootric is a technology company specializing in customer experience management software, primarily serving digital applications and B2B SaaS businesses. Their platform enables collection and analysis of customer feedback using metrics such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enhanced by machine learning to derive actionable insights. The company positions itself as a modern CX champion with strong integration capabilities to major CRM and marketing platforms. Technically, the website is built on WordPress with a mature tech stack including jQuery, Google Analytics, Mixpanel, New Relic, and various marketing and optimization tools. The site demonstrates good performance and mobile optimization, with professional design and clear navigation. Hosting assets on Amazon S3 and using Vimeo for video content indicates a scalable infrastructure. From a security perspective, the site enforces HTTPS and uses monitoring tools but lacks explicit security headers and published security policies. Privacy compliance is partially addressed with a clear privacy policy and terms of service, but no cookie consent mechanism was detected, which may pose GDPR compliance risks. The absence of WHOIS data limits domain trust verification, though the website content and branding appear legitimate and professional. Overall, Wootric presents a credible and professional online presence with strong business and technical foundations. However, improvements in security headers, privacy compliance mechanisms, and transparency around security policies would enhance trust and reduce risk.

Scanned

This is an earlier scan of wootric.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching wootric.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
85
Security headers
25
Email security
85
DNS health
75
Network security
100
GDPR outside view
53
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Wootric operates in the competitive customer experience management market, targeting businesses that require real-time customer feedback analytics. Their SaaS model leverages integrations with leading CRM and marketing platforms, enhancing their value proposition. The company demonstrates strong market positioning as a Momentum Leader on G2Crowd and maintains a robust partner ecosystem. Revenue streams likely include subscription fees for various service tiers. The website content and testimonials indicate a focus on medium to large enterprises, with a strategic emphasis on customer retention and advocacy. The absence of detailed company founding or size data limits deeper business profiling.

Security posture

The website exhibits a moderate security maturity level with HTTPS enforced and use of security monitoring tools like New Relic. However, the lack of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap. No security or incident response policies are published, and no vulnerability disclosure or security.txt files were found. Privacy compliance is partial, with a privacy policy present but no cookie consent mechanism detected. The absence of WHOIS data reduces domain trust verification. Overall, the security posture is adequate but could be significantly improved with better header implementation, transparency, and compliance mechanisms.

Recommendations

  1. Implement and enforce Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options headers to enhance browser security.
  2. Add a cookie consent banner/mechanism to comply fully with GDPR and other privacy regulations.
  3. Publish a clear security policy and incident response plan accessible from the website.
  4. Establish a vulnerability disclosure program and provide a security.txt file to improve transparency and trust.
  5. Investigate and resolve the WHOIS data unavailability to improve domain registration trustworthiness.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Wootric
Description
Wootric provides a customer feedback platform focused on customer experience management for digital apps and B2B SaaS. It offers tools for collecting Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) metrics, with machine learning analytics to surface insights from qualitative feedback.
Key services
Net Promoter Score surveys, Customer Satisfaction measurement, Customer Effort Score measurement, Machine learning analytics for feedback, Integrations with CRM and marketing platforms
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress CMS, jQuery, Google Analytics, Google Tag Manager, Mixpanel, New Relic Browser monitoring, Vimeo (video hosting), Visual Website Optimizer (VWO), UberMenu plugin, Responsive Menu plugin
Frameworks
WPBakery Page Builder
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of security monitoring scripts (New Relic)

Analytics and tracking

Services
Google Analytics, Mixpanel, New Relic Browser, Quora Analytics, LinkedIn Insight, Twitter Analytics
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google Ads, Quora Ads, Twitter Ads, LinkedIn Ads
Tracking pixels
Mixpanel, New Relic, Quora Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag
Marketing tools
Visual Website Optimizer, HubSpot Forms
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected.
  2. Professional design with clear navigation and strong branding.
  3. Extensive use of third-party analytics and marketing tools.
  4. No explicit contact phone numbers found; contact primarily via email and forms.
  5. WHOIS data unavailable, limiting domain trust verification.
  6. Privacy and terms of service pages are present and linked in footer.
  7. No explicit cookie consent banner detected, which may be a GDPR compliance gap.
  8. No explicit security or incident response policies published.
  9. Multiple integrations with major CRM and marketing platforms.
  10. No suspicious or malicious content detected.
Technical notes

Notes

The website is built on WordPress CMS using WPBakery Page Builder and several plugins such as UberMenu and Responsive Menu. It integrates multiple third-party analytics and marketing tools including Google Analytics, Mixpanel, New Relic, and Visual Website Optimizer. Media assets are hosted on Amazon S3, and videos are served via Vimeo, indicating a modern and scalable infrastructure. The site is mobile optimized and uses standard SEO practices with proper meta tags and Open Graph data. Performance is moderate, with room for optimization. No critical technical debt or vulnerabilities were detected in the HTML content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 71/100Medium32 findingsView report
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