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Security report for wishpond.com

Wishpond Technologies Ltd. · Technology · Canada

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Wishpond Technologies Ltd. operates a comprehensive SaaS marketing platform designed to simplify marketing for small to medium businesses and ecommerce stores. The platform offers a wide range of services including landing pages, contests, email marketing, marketing automation, and payment integrations, positioning itself as a leader in content marketing and landing page software categories. The website is professionally designed, mobile-optimized, and rich in content, targeting marketers seeking an all-in-one marketing solution with optional managed services. Technically, the site is built on WordPress with modern frameworks like Bootstrap and integrates multiple analytics and marketing tools such as Google Analytics, PostHog, Intercom, and VWO. Hosting is supported by AWS Cloudfront CDN ensuring fast performance and global availability. Security posture is strong with HTTPS enforced and appropriate security headers, though the absence of a visible cookie consent banner and a published security policy are areas for improvement. WHOIS data is not publicly available, likely due to privacy protection, which slightly reduces transparency but is common for commercial SaaS providers. Overall, the site demonstrates a mature digital presence with good security and privacy practices, though enhancements in privacy compliance and transparency would further strengthen trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching wishpond.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
15
Email security
77
DNS health
80
Network security
100
GDPR outside view
65
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Wishpond holds a strong market position as a leader in content marketing and landing page software, serving a diverse clientele from small businesses to Fortune 500 companies. Its business model combines SaaS offerings with managed marketing services, providing both tools and expert teams to clients. Revenue streams likely include subscription fees, managed service fees, and affiliate partnerships. The company targets marketers and ecommerce businesses across multiple industries including retail, hospitality, education, and finance. Strategic partnerships with platforms like Fiverr and PersistIQ expand its service ecosystem. The website's extensive product suite and industry-specific marketing solutions indicate a well-developed growth strategy and competitive advantage in ease of use and comprehensive marketing automation. The lack of public WHOIS data suggests a focus on privacy and security, aligning with industry best practices.

Security posture

The website exhibits a solid security posture with HTTPS enforced and multiple security headers implemented, including HSTS, X-Content-Type-Options, and X-Frame-Options. No exposed sensitive data or vulnerable libraries were detected in the HTML content. The use of reputable third-party analytics and marketing tools is balanced with privacy considerations, though the absence of a cookie consent banner and a formal security policy page are notable gaps. Incident response contact is provided via an abuse center page with a dedicated email, indicating readiness for security incident handling. There is no visible security.txt or vulnerability disclosure program, which could enhance responsible vulnerability reporting. Overall, the security maturity is good but could benefit from formalized policies and improved user privacy controls.

Recommendations

  1. Implement a visible cookie consent banner to comply with GDPR and enhance user privacy transparency.
  2. Publish a dedicated security policy page outlining security frameworks, controls, and incident response procedures.
  3. Establish and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Designate and disclose a Data Protection Officer contact to improve GDPR compliance and user trust.
  5. Regularly review and audit third-party scripts and integrations to minimize privacy and security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Wishpond Technologies Ltd.
Description
Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and more.
Key services
Landing Pages, Contests & Promotions, Referral Suite, Website Popups, Online Forms, Marketing Automation, Email Marketing, Leads Database, Shopify Marketing, Payments
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Bootstrap, Google Analytics, Google Tag Manager, PostHog, Intercom, VWO (Visual Website Optimizer), Twitter Universal Website Tag, Stripe (payments integration)
Frameworks
Bootstrap 4
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of security headers
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics, PostHog, VWO
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Google DoubleClick, Twitter Ads
Tracking pixels
PostHog, Intercom, VWO, Twitter Universal Website Tag, FirstPromoter
Marketing tools
Wishpond Marketing Platform, Intercom, PostHog, VWO
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge.
  2. Content is rich, professional, and well-structured.
  3. Strong marketing focus with multiple product offerings.
  4. Use of multiple third-party analytics and marketing tools.
  5. No visible security vulnerabilities or exposed sensitive data.
  6. WHOIS data is missing or privacy protected, reducing transparency.
  7. No visible cookie consent banner despite GDPR policy presence.
  8. Contact information limited to email in footer; no phone or physical address found.
  9. Social media presence on Instagram, Twitter, Facebook confirmed.
Technical notes

Notes

The website is built on a WordPress CMS platform enhanced with Bootstrap 4 for responsive design and jQuery for interactivity. It leverages multiple third-party services including Google Analytics, PostHog for session recording, Intercom for customer engagement, and VWO for optimization testing. Hosting is via AWS Cloudfront CDN, ensuring fast content delivery and scalability. The site demonstrates excellent mobile optimization and accessibility features, with valid HTML and CSS. Performance is fast with minimal blocking scripts and asynchronous loading of analytics. Technical debt appears low, though continuous monitoring of third-party dependencies is recommended to mitigate risks. The integration of payment processing via Stripe indicates a mature e-commerce capability. Overall, the technical infrastructure supports a robust, scalable, and user-friendly marketing platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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