Skip to main content

Security report for usermetric.io

UserMetric · Technology · Iceland

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

UserMetric is a privacy-first web analytics platform launched in 2023, offering real-time visitor insights, session recording, heatmaps, and advanced tracking features. Positioned as a superior alternative to Google Analytics, it emphasizes GDPR compliance, data ownership, and performance with a lightweight tracking script under 2.7kB. The platform targets small to medium businesses, marketing professionals, and enterprises seeking accurate and privacy-compliant analytics solutions. Technically, UserMetric leverages modern JavaScript technologies, Cloudflare DNS, and supports integration with popular platforms like WordPress, Shopify, React, and more. The website demonstrates excellent design, SEO, and mobile optimization. Security posture is good with HTTPS and privacy best practices, though lacks published security policies and incident response details. Overall, UserMetric presents a trustworthy and professional analytics service with strong privacy commitments.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching usermetric.io

This scan found 25 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
70
DNS health
65
Network security
100
GDPR outside view
65
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

UserMetric operates on a SaaS subscription model with tiered pricing including a free plan. It competes directly with Google Analytics by addressing key pain points such as data sampling, privacy compliance, and ad blocker circumvention. The company emphasizes complete data ownership and GDPR compliance, appealing to privacy-conscious customers. Its feature-rich platform includes session replays, heatmaps, custom event tracking, and team collaboration tools. The business is relatively new (founded 2023) but has gained traction with over 500 websites using the service. The ecosystem includes integrations with major CMS and frontend frameworks, enhancing market reach. Testimonials and high aggregate ratings reinforce credibility. No parent or subsidiary companies are identified, indicating an independent startup.

Security posture

UserMetric demonstrates a solid security foundation with HTTPS enforcement, no use of cookies, and compliance with GDPR, CCPA, and PECR. The platform respects Do Not Track signals and excludes bot traffic, enhancing data integrity and privacy. However, the absence of publicly available security policies, incident response plans, or vulnerability disclosure mechanisms limits transparency. No security headers were detected in the provided data, suggesting room for improvement. The use of privacy protection in WHOIS is justified given the business nature. Overall, the security posture is good but could be strengthened by publishing formal security documentation and implementing additional HTTP security headers.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy pages linked prominently on the website.
  2. Implement and document a security policy and incident response plan accessible to users.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to enhance protection.
  4. Establish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  5. Provide explicit contact channels for security incidents and data protection officer information.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
UserMetric
Description
Privacy-focused web analytics platform with real-time insights, GDPR compliance, and lightning-fast performance. Simple setup, powerful tracking, zero cookies required.
Key services
Real-time visitor tracking, Session recording, Heatmaps, Goal conversions, UTM campaign analysis, Custom event tracking, Bot exclusion, IP filtering, White-label options, API access
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Cloudflare DNS, React (implied by platform support), REST API
Frameworks
React (implied), Schema.org structured data
Platforms
Web browsers, WordPress, Shopify, React, Vue.js, Next.js, Wix, Squarespace, Webflow
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No cookies used
  • GDPR, CCPA, PECR compliance
  • Do Not Track honored
  • Bot exclusion
  • IP filtering

Analytics and tracking

Services
UserMetric own analytics platform
Tracking level
extensive
Privacy practices
excellent

Advertising

Tracking pixels
UserMetric pixel, popup.minitools.me pixel, neeto-widget
Marketing tools
Neeto Widget, Popup MiniTools
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a modern, privacy-first web analytics platform
  2. Strong emphasis on GDPR and privacy compliance
  3. Clear competitive positioning against Google Analytics
  4. Comprehensive feature set including session replay and heatmaps
  5. Fast, lightweight tracking script under 2.7kB
  6. No cookies or personal data collection
  7. Multiple pricing tiers including free plan
  8. Good use of structured data and SEO best practices
  9. No explicit privacy policy or cookie policy pages found in provided content
  10. Contact available via support/contact form only
Technical notes

Notes

The website uses modern web technologies including JavaScript modules, React framework (implied), and Cloudflare DNS services. The tracking script is ultra-lightweight (2.7kB), optimized for fast loading and minimal performance impact. Structured data using JSON-LD enhances SEO and rich snippet eligibility. The site is mobile optimized with responsive design and accessibility considerations. Hosting and CDN usage via Cloudflare and AWS Cloudfront ensure global performance and reliability. No CMS detected explicitly, but integrations support major CMS platforms. Technical debt appears low with modern best practices followed. Opportunities exist to improve security headers and formalize security documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with usermetric.io. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review usermetric.io.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.