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Security report for trypico.com

Hype Kit, Inc. · Technology · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Hype Kit, Inc. operates a technology-driven marketing platform primarily targeting gyms and small businesses to enhance their digital presence and customer engagement. The company offers an integrated suite of tools including link-in-bio websites, lead generation, SMS and email marketing, subscription management, and NFC accessories. Positioned as a comprehensive marketing co-pilot, Hype replaces multiple standalone apps, providing a unified solution for community growth and revenue generation. The website is hosted on Shopify, leveraging its robust e-commerce infrastructure and integrates multiple analytics and marketing technologies to optimize user engagement and performance. Technically, the website demonstrates a mature digital infrastructure with modern technologies such as Shopify Dawn theme, jQuery, Datadog RUM for performance monitoring, and multiple tracking pixels for marketing analytics. The site is mobile optimized and performs well with fast loading times. Privacy compliance is well addressed with a visible cookie consent mechanism and comprehensive privacy and terms policies. However, explicit security headers and a published security policy are absent, representing an area for improvement. From a security perspective, the site enforces HTTPS and employs clientTransferProhibited domain status, indicating good domain security practices. The use of hCaptcha on forms and cookie consent aligns with privacy best practices. No critical vulnerabilities or exposed sensitive data were detected. The WHOIS data shows a long-registered domain with privacy protection, which is justified for this business type. Overall, the security posture is solid but could benefit from enhanced header policies and a vulnerability disclosure program. The overall risk assessment is low with no signs of malicious activity or content safety concerns. Strategic recommendations include implementing additional security headers, publishing a security incident response page, and enhancing accessibility compliance. These steps will further strengthen trust and compliance, supporting Hype's position as a reliable marketing technology provider.

Scanned

This is an earlier scan of trypico.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
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  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
70
DNS health
75
Network security
100
GDPR outside view
58
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hype Kit, Inc. occupies a niche in the marketing technology sector, focusing on gyms and small businesses seeking streamlined digital marketing solutions. Its competitive advantage lies in consolidating multiple marketing functions into a single platform, reducing the need for disparate tools. Revenue streams include tiered subscription plans and sales of NFC accessories. The company targets fitness communities, influencers, and small businesses, emphasizing ease of use and rapid deployment. Growth indicators include over 4 million contacts collected and $40 million in payments processed, signaling strong market traction. Partnerships with Shopify and integration with major ad networks and analytics platforms enhance its ecosystem. The business model is SaaS-centric with a focus on recurring revenue and customer retention through free trials and scalable plans.

Security posture

The security maturity level of Hype's website is moderate to high. HTTPS is enforced site-wide, and domain registration includes clientTransferProhibited status, reducing domain hijacking risks. The presence of hCaptcha on forms and a cookie consent mechanism demonstrates attention to user privacy and bot mitigation. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options is a gap that could expose the site to certain web-based attacks. No public security or incident response policies were found, which limits transparency and preparedness communication. No vulnerabilities or exposed sensitive data were detected in the HTML content. Compliance with GDPR is indicated by privacy policy and cookie consent. Overall, the security posture is sound but can be improved by adopting additional headers and publishing a vulnerability disclosure program.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web vulnerabilities.
  2. Publish a dedicated security policy and incident response page to enhance transparency and preparedness.
  3. Establish and publicize a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Enhance website accessibility to meet higher compliance standards and improve user experience for all users.
  5. Regularly audit and update third-party scripts and tracking pixels to minimize security risks and ensure privacy compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hype Kit, Inc.
Description
Hype provides a suite of marketing tools and NFC accessories designed to help gyms and businesses grow their community and revenue through link-in-bio websites, lead generation, QR codes, SMS and email campaigns, and subscription products.
Key services
Link-in-bio website builder, Lead generation tools, SMS and email marketing, Subscription and payment processing, NFC accessories
Content quality
good
Branding
consistent

Technology

Stack
Shopify platform, jQuery, Datadog RUM, Facebook Pixel, TikTok Pixel, hCaptcha, Termly cookie consent, Rewardful affiliate tracking, Shopify Pay, Shopify Analytics
Frameworks
Shopify Dawn theme
Platforms
Shopify
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • Use of hCaptcha for forms
  • Cookie consent with opt-in mechanism
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Datadog RUM, Shopify Analytics, Plausible Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads, TikTok Ads
Tracking pixels
Facebook Pixel, TikTok Pixel, Datadog RUM, Paved Pixel, Rewardful
Marketing tools
Shopify Analytics
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a Shopify-based SaaS marketing platform targeting gyms and small businesses.
  2. Strong marketing presence with multiple tracking and analytics tools.
  3. Good privacy and cookie compliance with visible consent mechanism.
  4. No direct contact emails or phone numbers found on public pages.
  5. No explicit security or incident response policies published.
  6. Use of multiple third-party scripts and pixels for analytics and marketing.
  7. No WAF or blocking detected; site fully accessible.
  8. WHOIS privacy protection used but domain age and registrar are legitimate.
Technical notes

Notes

The website is built on the Shopify platform using the Dawn theme, indicating a modern and scalable e-commerce infrastructure. It employs jQuery and integrates advanced monitoring tools like Datadog RUM for real-time performance insights. Multiple marketing and analytics scripts are embedded, including Facebook Pixel, TikTok Pixel, Rewardful affiliate tracking, and Plausible Analytics, reflecting a sophisticated marketing stack. Hosting is supported by Cloudflare DNS and CDN services, ensuring reliability and performance. The site is mobile optimized with responsive design and basic accessibility features. Performance is fast with efficient resource loading. Technical debt appears low, but the site could benefit from enhanced security headers and accessibility improvements to align with best practices.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low28 findingsView report
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