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Security report for trypico.com

Hype Kit, Inc. · Technology · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

76/100

Risk levelLow

0–100, higher is better. How it is calculated

Hype Kit, Inc. operates the website hype.co, offering a comprehensive marketing platform that integrates link-in-bio websites, lead generation, SMS and email marketing, subscription payments, and NFC accessories. The company targets small to medium businesses, particularly gyms and creators, aiming to simplify marketing and customer engagement through a unified SaaS solution. The platform is positioned competitively as a replacement for multiple marketing and communication tools, emphasizing community-led growth and monetization. Technically, the website is built on Shopify using the Dawn theme, leveraging modern JavaScript libraries and analytics tools such as Datadog, Facebook Pixel, and TikTok Pixel. The site demonstrates excellent design quality, mobile optimization, and SEO practices. Security-wise, the site enforces HTTPS, uses hCaptcha for form protection, and implements standard security headers, though it lacks a dedicated security policy or incident response contact information. Privacy compliance is strong, with clear cookie consent mechanisms and comprehensive privacy policies aligned with GDPR. Overall, the website presents a professional, trustworthy, and technically mature digital presence with minor areas for security policy enhancement.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
70
DNS health
80
Network security
100
GDPR outside view
58
Average
76

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hype Kit, Inc. operates in the technology and e-commerce sectors, providing marketing SaaS solutions with integrated physical NFC accessories. The business model is subscription-based with tiered plans ranging from free to enterprise scale, targeting gyms, influencers, and small businesses. The company leverages partnerships with Shopify for hosting and payment processing. Market positioning is strong with clear differentiation through all-in-one marketing tools and community engagement features. The presence of testimonials and press mentions enhances credibility. The platform's growth potential is supported by extensive analytics and marketing integrations. However, direct contact information is not publicly available, which may impact customer support perceptions.

Security posture

The website exhibits a mature security posture with HTTPS enforced, use of security headers, and bot/form protection via hCaptcha. Analytics and tracking scripts are implemented responsibly with privacy considerations. However, the absence of a published security policy and incident response contacts represents a compliance gap and potential risk in transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site would benefit from publishing a vulnerability disclosure policy and dedicated security contact channels to improve incident response readiness and trust.

Recommendations

  1. Publish a dedicated security policy page detailing security controls and incident response procedures.
  2. Add explicit security incident contact emails such as security@hype.co or abuse@hype.co.
  3. Implement and publish a vulnerability disclosure or security.txt file to encourage responsible reporting.
  4. Regularly review and update third-party scripts to mitigate supply chain risks.
  5. Enhance accessibility features to meet higher compliance standards and improve user experience.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hype Kit, Inc.
Description
Hype provides a suite of marketing tools and NFC accessories designed to help businesses, especially gyms, grow their community and revenue through link-in-bio websites, lead generation, QR codes, SMS and email messaging, and subscription payments.
Key services
Link-in-bio websites, Lead generation tools, SMS and email marketing, Subscription payments and daily payouts, NFC accessories for sharing links
Content quality
excellent
Branding
consistent

Technology

Stack
Shopify, jQuery, Datadog RUM, Facebook Pixel, TikTok Pixel, hCaptcha, Rewardful affiliate tracking, Google Tag Manager, Plausible Analytics, Lozad (lazy loading), Finsweet Auto Video
Frameworks
Shopify Dawn theme v11.0.0
Platforms
Shopify e-commerce platform
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of hCaptcha for form protection
  • Cookie consent banner with preferences
  • No exposed sensitive data in HTML
  • Use of modern script loading with integrity checks

Analytics and tracking

Services
Datadog RUM, Plausible Analytics, Shopify Analytics, Facebook Pixel, TikTok Pixel
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Ads, TikTok Ads
Tracking pixels
Facebook Pixel, TikTok Pixel, Datadog RUM, Plausible Analytics, Rewardful
Marketing tools
Shopify Analytics
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professionally designed marketing SaaS platform with e-commerce integration.
  2. Strong use of modern analytics and tracking tools for marketing and performance monitoring.
  3. Comprehensive cookie consent and privacy policy indicating GDPR compliance.
  4. No direct contact emails or phone numbers found on the public site.
  5. No explicit security policy or incident response contact information published.
  6. No evidence of suspicious or malicious content or domains.
  7. Use of Shopify platform ensures robust hosting and security infrastructure.
Technical notes

Notes

The website is built on the Shopify platform using the Dawn theme, ensuring a modern and scalable infrastructure. It employs a robust tech stack including jQuery, Datadog RUM for performance monitoring, Facebook and TikTok pixels for marketing analytics, and hCaptcha for bot protection. The site uses lazy loading and deferred script loading to optimize performance, resulting in fast load times and excellent mobile responsiveness. SEO is supported by comprehensive meta tags and Open Graph data. The technical implementation is solid with no visible technical debt or errors. Opportunities exist to further enhance accessibility and security transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low29 findingsView report
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