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Security report for triplelift.com

TripleLift · Technology · United States

Low risk. 2 critical or high findings in GDPR outside view.

Security score

88/100

Risk levelLow

0–100, higher is better. How it is calculated

TripleLift is a well-established technology company specializing in creative advertising solutions, operating primarily as a Supply Side Platform (SSP) that integrates advanced creative technology, data targeting, and programmatic advertising. The company serves advertisers, publishers, and brands with a focus on delivering engaging, high-performance ads across digital platforms including web, Connected TV (CTV), and retail media. Their market position is strong, supported by a large client base of reputable brands and publishers, and a comprehensive product suite that includes creative technology, data targeting, and SSP services. Technically, the website is built on WordPress and leverages modern JavaScript libraries such as GSAP for animations, Swiper.js for sliders, and integrates third-party services like HubSpot for forms, Usercentrics for consent management, and New Relic for performance monitoring. The site is hosted with Amazon Registrar and uses AWS DNS servers, with HTTPS enforced and domain status locks in place. Performance is moderate with good mobile optimization and SEO practices. From a security perspective, the site demonstrates good practices including HTTPS, domain locking, and consent management for privacy compliance. However, DNSSEC is not enabled, and there is no explicit security or incident response policy published. No critical vulnerabilities or blocking mechanisms were detected, indicating a mature security posture but with room for improvement in DNS security and incident response transparency. Overall, the website and business present a high level of professionalism, trustworthiness, and compliance with privacy regulations. Strategic recommendations include enabling DNSSEC, publishing a vulnerability disclosure or security.txt file, enhancing security headers, and providing explicit incident response contact information to further strengthen security posture and trust.

Scanned

This is an earlier scan of triplelift.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
90
Email security
93
DNS health
85
Network security
100
GDPR outside view
65
Average
88

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention triplelift.com, from OffSeq Breach.

Total records
91
Employees
0
Customers
91
Third parties
0
Weak passwords
11%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for triplelift.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

TripleLift operates in the competitive creative advertising technology sector, offering a differentiated product suite that combines creative technology with programmatic SSP capabilities and data targeting. Their business model focuses on enabling advertisers and publishers to maximize ad performance and revenue through innovative ad formats and real-time bidding. The company targets large enterprises, media buyers, and brands seeking advanced advertising solutions. Their partnership ecosystem includes data providers like 1plusX, enhancing targeting capabilities. Growth indicators include a robust resource library, case studies, and a strong social media presence. The company emphasizes diversity, equity, and inclusion, reflecting strategic market positioning and corporate responsibility. Revenue streams likely include platform fees, data services, and premium ad placements. The company’s market presence is reinforced by trusted brand logos and extensive case studies demonstrating effectiveness. TripleLift’s operations are primarily US-based, with a large organizational size and a history dating back to 2012, indicating stability and maturity in the market.

Security posture

The security posture of TripleLift’s website is solid with HTTPS enforced and domain registration locked against unauthorized changes. The presence of Usercentrics consent management indicates compliance with GDPR and privacy regulations. However, the absence of DNSSEC is a minor security gap that could expose DNS spoofing risks. No explicit security policies or incident response contacts are published, which is a gap in transparency and readiness communication. The use of third-party scripts and analytics is standard but requires ongoing monitoring to avoid vulnerabilities. No critical security issues or malware indicators were found. Overall, the site reflects a mature security culture but would benefit from enhanced DNS security and published incident response procedures.

Recommendations

  1. Enable DNSSEC to improve DNS security and prevent spoofing.
  2. Publish a security.txt or vulnerability disclosure policy to facilitate responsible reporting.
  3. Add explicit incident response contact information on the website.
  4. Implement additional security headers such as Content-Security-Policy and X-Content-Type-Options.
  5. Regularly audit and update third-party scripts and dependencies to mitigate vulnerabilities.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
TripleLift
Description
TripleLift is a technology company rooted at the intersection of creative, media, and data, delivering advanced creative technology and advertising solutions for advertisers, publishers, and consumers.
Key services
Creative Technology, TripleLift SSP, Data & Targeting Technology, CTV Solutions, Retail Media, Diverse Media Solutions
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, GSAP (GreenSock Animation Platform), Swiper.js, jQuery, HubSpot Forms, Usercentrics Consent Management, Google Tag Manager, New Relic Browser Monitoring
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Domain locked with EPP statuses
  • Consent management implemented via Usercentrics

Analytics and tracking

Services
New Relic Browser, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
TripleLift SSP
Tracking pixels
New Relic, Usercentrics
Marketing tools
HubSpot Forms, Usercentrics Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and content rich.
  2. Strong focus on creative advertising technology and SSP services.
  3. Multiple trust signals including privacy policy, terms, and social media presence.
  4. Use of modern web technologies and analytics tools.
  5. No signs of blocking or WAF challenges.
  6. DNSSEC not enabled, which is a minor security gap.
  7. No explicit security or incident response policies found on site.
  8. Contact information primarily via contact form and physical address; no direct company emails or phone numbers found.
Technical notes

Notes

The website is built on WordPress CMS with a modern front-end stack including GSAP for animations and Swiper.js for interactive sliders. It integrates HubSpot for form management and Usercentrics for consent management, reflecting a mature digital marketing infrastructure. Hosting and DNS are managed via Amazon Registrar and AWS DNS servers, ensuring reliable infrastructure. Performance is moderate with room for optimization. SEO is well implemented with meta tags, Open Graph, and JSON-LD structured data. Accessibility features are basic but present. The technical setup supports a professional and scalable online presence, though enabling DNSSEC and optimizing performance could further enhance reliability and security.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 91/100Low21 findingsView report
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