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Security report for triplelift.com

TripleLift · Technology · United States

Low risk. 1 critical or high finding in GDPR outside view.

Security score

91/100

Risk levelLow

0–100, higher is better. How it is calculated

TripleLift is a well-established technology company specializing in creative advertising solutions, operating as a Creative SSP that integrates advanced creative technology, data targeting, and programmatic advertising. The company serves advertisers, publishers, and consumers with a focus on delivering engaging, personalized ad experiences across digital platforms including web, CTV, and retail media. Their market position is strong, supported by partnerships with leading brands and a comprehensive product suite. Technically, the website is built on WordPress with modern JavaScript libraries and integrates analytics and consent management tools, reflecting a mature digital infrastructure. Security posture is solid with HTTPS, domain protections, and cookie consent mechanisms, though explicit security headers could be enhanced. Overall, the site is professional, accessible, and compliant with privacy regulations, indicating a trustworthy and credible business presence.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
90
Email security
93
DNS health
85
Network security
100
GDPR outside view
80
Average
91

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention triplelift.com, from OffSeq Breach.

Total records
91
Employees
0
Customers
91
Third parties
0
Weak passwords
11%

2 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for triplelift.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

TripleLift operates in the advertising technology sector with a focus on creative and programmatic advertising. Their competitive advantage lies in their proprietary creative technology and premium inventory access. The business model revolves around providing a platform that connects advertisers and publishers to optimize ad performance. Revenue streams likely include SSP fees, technology licensing, and data services. The company targets large enterprises and media publishers, emphasizing quality and brand safety. Their ecosystem includes partnerships with major brands and publishers, and they maintain a strong content marketing presence through case studies and research. Growth indicators include recent case studies and featured solutions highlighting innovation in CTV and retail media.

Security posture

The website demonstrates a good security maturity level with enforced HTTPS, domain status protections, and cookie consent mechanisms aligned with GDPR compliance. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of explicit security headers like Content-Security-Policy and X-Frame-Options suggests room for improvement. There is no public incident response or vulnerability disclosure information, which could enhance transparency and readiness. Overall, the security posture is adequate for the business type but could benefit from formalized security policies and enhanced header configurations.

Recommendations

  1. Implement and document comprehensive security headers including CSP, X-Frame-Options, and X-Content-Type-Options to mitigate common web attacks.
  2. Publish an incident response policy or dedicated security contact page to improve transparency and readiness.
  3. Consider adding a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  4. Regularly audit third-party scripts and libraries to ensure no vulnerable versions are in use.
  5. Enhance user privacy controls and clearly communicate data retention policies to strengthen GDPR compliance.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
TripleLift
Description
TripleLift is a technology company rooted at the intersection of creative, media, and data. They deliver creative and technology solutions that scale personalized, engaging ads across digital platforms for advertisers and publishers while respecting the consumer journey.
Key services
Creative Technology, Data & Targeting Technology, TripleLift SSP, CTV Solutions, Retail Media, Diverse Media Solutions
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress CMS, GSAP (GreenSock Animation Platform), Swiper.js, HubSpot Forms, Usercentrics Consent Management, Google Tag Manager, New Relic Browser Monitoring
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • ClientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited domain statuses
  • Cookie consent mechanism implemented

Analytics and tracking

Services
New Relic, HubSpot Analytics, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
TripleLift SSP
Tracking pixels
New Relic, HubSpot Analytics
Marketing tools
HubSpot Forms, Usercentrics Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking mechanisms.
  2. Strong presence of privacy and cookie policies with consent management.
  3. Multiple social media and trusted brand logos indicate credibility.
  4. Use of modern JavaScript libraries and analytics tools.
  5. No exposed sensitive data or obvious security vulnerabilities detected.
  6. WHOIS data supports legitimacy and consistent business identity.
Technical notes

Notes

The website is built on WordPress CMS, leveraging modern JavaScript libraries such as GSAP for animations and Swiper.js for sliders, indicating a contemporary front-end approach. Integration with HubSpot forms and Usercentrics for consent management shows a mature marketing and compliance infrastructure. Hosting and DNS are managed via AWS services, providing reliable infrastructure. Performance is optimized with lazy loading of images and asynchronous script loading. SEO is well addressed with proper meta tags, Open Graph data, and structured JSON-LD schema. Accessibility and mobile optimization are good, supporting a wide user base. Technical risks are minimal but monitoring third-party dependencies is advised to prevent supply chain vulnerabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 88/100Low22 findingsView report
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