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Security report for thedmlab.com

The DM Lab · Other · United Kingdom

Medium risk. 5 critical or high findings in Security headers and SSL/TLS.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

The DM Lab is a well-established UK-based digital marketing agency specializing in SEO, PPC, social media, web design, and related digital services. With over 15 years of experience and multiple industry awards, the company positions itself as a trusted partner for businesses seeking to enhance their digital presence. The website reflects a professional and modern digital infrastructure built on WordPress and Elementor, integrating advanced analytics and marketing tools such as Google Analytics, Matomo, HubSpot, and Google Tag Manager. Privacy compliance is robust, featuring a comprehensive cookie consent mechanism and clear privacy and cookie policies. Security posture is solid with HTTPS enforced and anti-spam protections, though explicit security headers and incident response policies are absent. Overall, the site demonstrates high professionalism, trustworthiness, and technical maturity suitable for its market segment.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
42
Security headers
15
Email security
55
DNS health
80
Network security
100
GDPR outside view
100
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The DM Lab operates as a service-oriented digital marketing agency targeting businesses in the UK, particularly in Herefordshire. Their business model focuses on customized digital marketing strategies, creative marketing, CRM integration, and technical solutions architecture. The company leverages a strong partnership ecosystem including Google Partner status and multiple industry recognitions, which enhances its market credibility. The website content and structure indicate a focus on client engagement, transparency, and delivering measurable results. The agency’s growth and longevity are supported by consistent branding, comprehensive service offerings, and active social media presence.

Security posture

The website exhibits a mature security posture with HTTPS enforced and use of anti-spam plugins like CleanTalk. Cookie consent is implemented with granular user controls, supporting GDPR compliance. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options represents an area for improvement. No security policy or incident response contact information is published, which could impact trust in security incident handling. No vulnerabilities or exposed sensitive data were detected in the analysis. Overall, the security measures are adequate but could be enhanced with additional headers and formal security documentation.

Recommendations

  1. Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
  2. Publish a dedicated security policy page and provide clear incident response contact channels to improve transparency and trust.
  3. Regularly audit and update third-party scripts and plugins to mitigate potential vulnerabilities.
  4. Enhance accessibility features to meet higher compliance standards and improve user experience for all visitors.
  5. Document and communicate data retention policies clearly within privacy documentation to align with best privacy practices.

Contact details published on the site

Addresses
Legal name
McTip IT Trading as The DM Lab
Registration number
7291011
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
The DM Lab
Description
The DM Lab is a multi-award winning digital marketing agency based in Herefordshire specialising in online marketing; SEO, PPC, social media & web design.
Key services
SEO, PPC, Social Media, Web Design, Creative Marketing, CRM Integration, Solutions Architecture, UX Design, Migration
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Elementor, Yoast SEO, Google Tag Manager, Google Analytics, Matomo Analytics, HubSpot, CleanTalk Anti-Spam, Swiper.js
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Anti-spam plugin (CleanTalk)
  • Cookie consent mechanism with granular controls
  • Google Tag Manager and analytics scripts loaded asynchronously

Analytics and tracking

Services
Google Analytics, Matomo, HubSpot
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Matomo, HubSpot, CleanTalk Pixel
Marketing tools
HubSpot, Matomo
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses modern WordPress CMS with Elementor page builder.
  2. Strong focus on digital marketing services with clear service offerings.
  3. Comprehensive cookie consent mechanism with granular user controls.
  4. Multiple awards and recognitions displayed enhancing trust.
  5. Contact information is clearly presented in header and footer.
  6. No visible security policy or incident response information.
  7. No security.txt or vulnerability disclosure policy found.
  8. Good SEO and social media integration.
  9. Use of multiple analytics platforms including Matomo for privacy-conscious tracking.
Technical notes

Notes

The website is built on a modern WordPress CMS platform using the Elementor page builder, which provides flexibility and ease of content management. The tech stack includes advanced analytics tools (Google Analytics, Matomo, HubSpot) and marketing integrations (Google Tag Manager, CleanTalk anti-spam). Performance is moderate with asynchronous loading of scripts and optimized images. Mobile optimization is good, and SEO is well addressed through Yoast SEO plugin and structured data. The site uses multiple external domains for analytics, marketing, and social media integration, reflecting a mature digital marketing infrastructure. Opportunities exist to improve security headers and accessibility compliance to reduce technical risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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