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Security report for smartsites.com

SmartSites · Technology · United States

Medium risk. 5 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

SmartSites is a modern, New Jersey-based digital marketing agency specializing in web design, SEO, PPC, social media, email/SMS marketing, and ecommerce solutions. The company targets both small and large businesses and positions itself as a leading, award-winning agency with a strong market presence and numerous certifications including Google Premier Partner and BBB A+ rating. The website demonstrates a high level of digital maturity with a WordPress CMS infrastructure, extensive use of modern JavaScript libraries, and integration of multiple analytics and advertising platforms. Security posture is generally good with HTTPS and secure forms, though there is room for improvement in implementing security headers and publishing explicit security policies. The absence of WHOIS registration data raises some concerns about domain legitimacy, which should be further investigated. Overall, the website is professional, well-optimized for SEO and mobile, and provides clear contact channels and trust signals.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching smartsites.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
75
DNS health
75
Network security
100
GDPR outside view
73
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

SmartSites operates in the competitive digital marketing sector, leveraging a full-service model that includes web design, SEO, PPC, social media, and email marketing. Their client base ranges from small businesses to Fortune 500 companies, supported by over 100 digital experts. The company has strong growth indicators, evidenced by its Inc. 5000 recognition and high client satisfaction scores. Strategic partnerships with major platforms like Google, Microsoft, Meta, and Amazon enhance their service credibility. The business model focuses on delivering measurable marketing results, supported by detailed case studies across multiple industries. The company’s ecosystem includes trusted partners and a broad marketing toolset, positioning it well for sustained growth and market expansion.

Security posture

The website employs HTTPS and secure form handling, indicating a baseline security maturity. However, the lack of visible security headers such as Content Security Policy, HSTS, and X-Frame-Options suggests potential areas for enhancement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a published security policy, incident response plan, or vulnerability disclosure program limits transparency and preparedness. The extensive use of third-party scripts and tracking pixels increases the attack surface and necessitates regular security audits. Overall, the security posture is moderate with good foundational practices but requires improvements to align with best practices and compliance standards.

Recommendations

  1. Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
  2. Publish comprehensive privacy and cookie policies with clear GDPR compliance statements to enhance user trust and legal compliance.
  3. Establish and publicize a vulnerability disclosure program or security.txt file to facilitate responsible reporting and incident management.
  4. Conduct regular security audits of third-party scripts and plugins to identify and remediate potential vulnerabilities.
  5. Enhance WHOIS registration transparency to confirm domain legitimacy and reduce trust concerns.

Contact details published on the site

Addresses
Legal name
SmartSites
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
SmartSites
Description
Modern, NJ based web design, development and online marketing agency serving small and large businesses.
Key services
Web Design & Development, Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Email & SMS Marketing, Social Media Management
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, Google Analytics, Google Tag Manager, Bing Ads, Facebook Ads Pixel, HubSpot Analytics, Gravity Forms, Flickity, Slick Carousel, Bootstrap Multiselect, MatchHeight, Sticky Sidebar, LazyLoad
Frameworks
WordPress
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Secure forms with validation
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Bing Ads, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Reddit Pixel, Quora Events
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
Bing Ads, Google Ads, Facebook Ads, Amazon Ads, Meta Business Partner
Tracking pixels
Bing Ads Pixel, Facebook Pixel, HubSpot Analytics, Quora Events, LinkedIn Insight Tag, Twitter Universal Website Tag, Reddit Pixel
Marketing tools
Gravity Forms, HubSpot
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WHOIS registration data found, which is unusual for an established business.
  3. Multiple trusted certifications and partner badges displayed.
  4. Comprehensive digital marketing services offered with strong case studies.
  5. Extensive use of third-party analytics and advertising pixels.
  6. No explicit privacy or terms of service pages detected in provided content.
  7. Contact information is clearly presented including phone, email, address, and forms.
  8. No security.txt or vulnerability disclosure found.
  9. No explicit security policies or incident response information found.
  10. Website uses WordPress CMS with modern JavaScript libraries and plugins.
Technical notes

Notes

The website is built on WordPress CMS, utilizing a modern tech stack including jQuery, Flickity, Slick Carousel, and Bootstrap Multiselect. It integrates multiple analytics and advertising platforms such as Google Analytics, Bing Ads, Facebook Pixel, HubSpot, LinkedIn Insight Tag, Twitter Universal Website Tag, Reddit Pixel, and Quora Events. The site demonstrates fast performance, excellent mobile optimization, and good accessibility features. SEO is well-implemented with proper meta tags, Open Graph data, and structured JSON-LD schema. The use of Gravity Forms for data collection is secure and user-friendly. Hosting provider details are not explicitly identified. Overall, the technical infrastructure supports a high-quality user experience and effective digital marketing operations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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