Skip to main content

Security report for smarketer.nl

Smarketer GmbH · Technology · Germany

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarketer GmbH is a specialized full-service Google Ads and Microsoft Advertising agency headquartered in Berlin, Germany. Established in 2011, it serves nearly 900 clients across various sectors, focusing on search engine marketing to increase visibility, customer acquisition, and revenue. The company holds prestigious certifications such as Google Premium Partner and Microsoft Advertising Elite Partner, underscoring its market leadership in the D-A-CH region. Their business model emphasizes performance-based fees without long-term contracts, appealing to SMEs and larger enterprises alike. Technically, the website is built on WordPress with modern performance optimizations including lazy loading, preconnect hints, and asynchronous script loading. It integrates consent management tools to ensure GDPR compliance and uses Google Tag Manager for analytics and marketing tags. The site is mobile-optimized, accessible, and SEO-friendly, reflecting a mature digital infrastructure. From a security perspective, the site enforces HTTPS and employs consent management for privacy compliance. However, it lacks explicit security policy pages, incident response information, and advanced security headers such as Content-Security-Policy. No vulnerabilities or exposed sensitive data were detected. The WHOIS data confirms the legitimacy of the domain with consistent registrant information matching the business claims. Overall, Smarketer presents a professional, trustworthy, and well-structured online presence with strong business credibility and compliance posture. Strategic improvements could include publishing detailed security policies and enhancing security headers to further strengthen trust and resilience.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching smarketer.nl

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
65
Email security
70
DNS health
75
Network security
100
GDPR outside view
40
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention smarketer.nl, from OffSeq Breach.

No leaked records found

Breach holds no records for smarketer.nl right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarketer occupies a strong market position as a certified Google Premium Partner and Microsoft Advertising Elite Partner, serving a diverse client base primarily in the D-A-CH region. Their competitive advantage lies in deep specialization in search engine advertising, performance-based pricing, and close partnerships with major advertising platforms. The company targets SMEs and larger businesses seeking expert digital marketing services with measurable ROI. Growth indicators include a large client portfolio and multiple regional websites. The partnership ecosystem includes Google, Microsoft, and Consent Manager providers. Operationally, Smarketer emphasizes proactive, out-of-the-box strategies and sector-specific expertise, fostering strong client relationships and high satisfaction.

Security posture

The website demonstrates a solid security maturity level with enforced HTTPS, GDPR-compliant consent management, and use of reputable third-party services for tracking and analytics. No critical vulnerabilities or exposed sensitive data were identified. However, the absence of explicit security policies, incident response contacts, and advanced HTTP security headers indicates room for improvement. The company should consider publishing a security.txt file and formalizing vulnerability disclosure processes to enhance transparency and readiness. Overall, the security posture is good but could be elevated to excellent with these additions.

Recommendations

  1. Publish a dedicated security policy and incident response page to inform users and stakeholders.
  2. Implement advanced HTTP security headers such as Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security.
  3. Establish and publicize a vulnerability disclosure program, including a security.txt file.
  4. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance transparency around data retention policies and data protection officer contact information.

Contact details published on the site

Addresses
Legal name
Smarketer GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarketer GmbH
Description
Smarketer is a certified full-service Google Ads agency specializing in Google Ads and Microsoft Advertising marketing strategies. They serve nearly 900 clients across various sectors, focusing on search engine marketing to increase visibility, customers, and revenue.
Key services
Google Ads campaign management, Microsoft Advertising campaign management, Google Shopping CSS, Tracking and conversion optimization, Consent management integration
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, WP Rocket, Consent Manager, Google Tag Manager, Quicklink
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for GDPR compliance
  • Use of Google Tag Manager with async loading
  • Lazy loading of scripts and images

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Consent Manager
Marketing tools
Consent Manager
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Strong focus on Google Ads and Microsoft Advertising services.
  3. Comprehensive GDPR compliance with consent management.
  4. Multiple language support indicated by hreflang tags.
  5. Contact form collects personal data with explicit consent.
  6. Use of modern performance optimization techniques (lazy loading, preconnect).
  7. Strong trust signals including partner badges and client testimonials.
  8. No visible security or privacy policy pages beyond privacy and cookie policies.
  9. No evidence of security incident response or vulnerability disclosure policies.
Technical notes

Notes

The website leverages WordPress CMS with a modern tech stack including jQuery, WP Rocket for performance optimization, and Consent Manager for GDPR compliance. It uses Google Tag Manager for analytics and marketing tags, ensuring modular and manageable tracking. Performance optimizations such as lazy loading, preconnect, and script deferral contribute to fast load times and excellent mobile responsiveness. SEO is well addressed with proper meta tags, hreflang for multilingual support, and structured data via JSON-LD. Hosting details are not explicit but likely involve managed hosting with CDN support. The technical implementation is robust with minor opportunities for security header enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with smarketer.nl. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review smarketer.nl.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.