Skip to main content

Security report for smarketer.es

Smarketer GmbH · Technology · Germany

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarketer GmbH is a specialized digital marketing agency focusing on Google Ads and Microsoft Advertising services, primarily serving clients in the DACH region. The company positions itself as a leading certified partner with nearly 900 active clients, offering personalized marketing strategies, campaign optimization, and performance-based remuneration. Their website reflects a professional and modern digital presence with comprehensive content, clear navigation, and strong branding consistency. Technically, the website is built on WordPress with modern performance optimizations such as WP Rocket and uses Google Tag Manager and Consent Manager for analytics and GDPR compliance. The site is mobile-optimized, fast-loading, and SEO-friendly, indicating a mature digital infrastructure. From a security perspective, the site enforces HTTPS, implements consent management for privacy compliance, and shows no visible vulnerabilities or exposed sensitive data. However, explicit security policies and incident response contacts are not published, which could be improved to enhance trust and compliance. Overall, the website and business demonstrate a high level of professionalism, trustworthiness, and compliance with privacy regulations, making it a credible and reliable digital marketing service provider.

Scanned

NIS2 and GDPR posture

GDPR outside view
40/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching smarketer.es

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
65
Email security
70
DNS health
75
Network security
100
GDPR outside view
40
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention smarketer.es, from OffSeq Breach.

No leaked records found

Breach holds no records for smarketer.es right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarketer operates in the competitive digital marketing sector with a focus on search engine advertising. Their market positioning as a Google Premier Partner and Microsoft Advertising Elite Partner provides a competitive advantage and trust signal. The business model is service-oriented with performance-based pricing, appealing to SMEs and larger enterprises seeking measurable advertising ROI. The company leverages partnerships and regional sites to expand its reach across multiple European markets. Their client testimonials and certifications reinforce their credibility and market presence. Growth indicators include a large client base and continuous collaboration with Google for beta product testing.

Security posture

The website demonstrates a solid security posture with HTTPS enforcement, use of security headers, and GDPR-compliant consent management. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. The use of third-party scripts is managed carefully, but ongoing audits are recommended to mitigate supply chain risks. Overall, the security maturity is good but could be enhanced by formalizing policies and communication channels.

Recommendations

  1. Publish a dedicated security policy page outlining security frameworks and practices.
  2. Provide clear incident response contact information to facilitate vulnerability reporting.
  3. Implement and publicize a vulnerability disclosure policy or security.txt file.
  4. Regularly audit and update third-party scripts and dependencies to prevent vulnerabilities.
  5. Enhance transparency by detailing data retention policies and security certifications.

Contact details published on the site

Addresses
Legal name
Smarketer GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarketer GmbH
Description
Smarketer is a full-service Google Ads agency specialized in search engine advertising (SEA) with a focus on Google Ads and Microsoft Advertising. They offer personalized marketing strategies, campaign optimization, and performance-based remuneration. The company serves nearly 900 clients across various sectors and operates primarily in the DACH region.
Key services
Google Ads campaign management, Microsoft Advertising campaigns, Conversion tracking and analytics integration, Consent management and GDPR compliance support, Marketing strategy consulting
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, jQuery, Google Tag Manager, Consent Manager (Consentmanager.net), WP Rocket (performance optimization)
Platforms
WordPress CMS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for GDPR compliance
  • No exposed sensitive data in HTML
  • Use of security policy violation event listener

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Consentmanager.net
Marketing tools
Consentmanager.net
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design
  2. Strong focus on Google Ads and Microsoft Advertising services
  3. Comprehensive GDPR and cookie consent implementation
  4. Multiple language and regional versions linked
  5. Contact form collects detailed user information with consent notice
  6. No visible security or privacy policy pages beyond privacy and cookie policies
  7. WHOIS data unavailable due to registry restrictions, no negative indicators found
  8. Use of modern web technologies and performance optimizations
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including jQuery, Google Tag Manager, and WP Rocket for performance optimization. It uses Consent Manager for GDPR compliance and integrates multiple regional domains for localization. The site is well-structured with valid HTML and CSS, optimized images, and responsive design ensuring excellent mobile usability. Performance is fast with preconnect hints and lazy loading techniques. SEO is well-implemented with meta tags, Open Graph, and JSON-LD structured data. Hosting details are not explicitly identified but the infrastructure supports a professional digital presence. Technical risks are minimal but continuous monitoring of third-party scripts is advised.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with smarketer.es. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review smarketer.es.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.