Smarketer GmbH is a well-established digital marketing agency specializing in Microsoft Advertising and Google Ads services. With over 13 years of experience and a strong European presence, the company offers comprehensive campaign management, optimization, and international marketing strategies. Their website reflects a professional and modern digital infrastructure, leveraging WordPress, jQuery, Google Tag Manager, and advanced consent management tools to ensure GDPR compliance and performance optimization. Security posture is solid with HTTPS and consent mechanisms, though there is room for improvement in security headers and incident response transparency. The WHOIS data for the exact domain www.smarketer.co.uk is unavailable due to domain naming rules, but the business legitimacy is supported by certifications, client testimonials, and consistent branding across multiple regional domains.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
65/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
5 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
65
Security headers
65
Email security
70
DNS health
70
Network security
100
GDPR outside view
65
Average
73
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention smarketer.co.uk, from OffSeq Breach.
No leaked records found
Breach holds no records for smarketer.co.uk right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Smarketer holds a leading position as a certified Microsoft and Google Ads agency in Europe, serving a diverse client base across industries. Their business model focuses on performance marketing with success-based remuneration and no long-term contracts, appealing to SMEs and larger enterprises. The company benefits from strong partnerships with Google and Microsoft, granting early access to product betas and advanced tools. Their multilingual and international team supports market expansion strategies, particularly in the German-speaking region. The agency's growth is supported by a broad portfolio of supported web shops and a focus on strategic, data-driven advertising campaigns.
Security posture
The website demonstrates a mature security posture with enforced HTTPS, GDPR-compliant consent management, and secure form handling. However, the absence of advanced security headers such as Content-Security-Policy and Strict-Transport-Security represents an area for enhancement. No vulnerabilities or exposed sensitive data were detected in the analysis. The lack of published security policies or incident response contacts limits transparency and readiness communication. Overall, the security measures align with industry standards for marketing agencies but could be strengthened to mitigate emerging threats and compliance requirements.
Recommendations
Implement additional HTTP security headers including Content-Security-Policy, X-Content-Type-Options, and Strict-Transport-Security to enhance protection against common web attacks.
Publish a security policy and incident response plan on the website to improve transparency and preparedness.
Introduce a security.txt file to facilitate responsible vulnerability disclosure and communication.
Regularly audit and update third-party scripts and dependencies to prevent vulnerabilities from outdated libraries.
Consider adopting recognized security frameworks such as ISO 27001 or NIST to formalize and improve the security management system.
Automated reading of the public site. Ratings are indicative.
Business
Company
Smarketer GmbH
Description
Smarketer is a certified full-service Microsoft Advertising and Google Ads agency with over 13 years of experience and more than 1000 client projects. They specialize in search engine advertising, offering campaign management, success monitoring, and international marketing strategies.
Key services
Microsoft Advertising campaigns, Google Ads campaigns, Campaign optimization, Tracking and analytics setup, International marketing strategies, Consulting
Content quality
excellent
Branding
consistent
Technology
Stack
jQuery, Google Tag Manager, Consent Manager (CMP), WP Rocket, WordPress
Frameworks
WordPress
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Consent management for GDPR compliance
Form validation and protection
Use of Google Tag Manager for controlled script loading
Analytics and tracking
Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good
Advertising
Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Consent Manager
Marketing tools
Google Market Finder
Transparency
good
Site quality
Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high
Key observations
Website is fully accessible with rich content and professional design.
Strong focus on Microsoft and Google Ads services with international reach.
Multiple contact forms with comprehensive fields for lead generation.
Use of modern web technologies and performance optimizations.
Consent management implemented for GDPR compliance.
WHOIS data for the exact domain www.smarketer.co.uk is unavailable due to domain naming rules; likely main domain is smarketer.de.
No security headers beyond basic X-UA-Compatible detected; opportunity for improvement.
No visible security.txt or incident response information published.
Social media presence across LinkedIn, Facebook, YouTube, Instagram, Pinterest, and SoundCloud.
No adult or questionable content detected; content is business and marketing focused.
Technical notes
Notes
The website is built on WordPress CMS with a modern tech stack including jQuery and Google Tag Manager. Performance optimizations are evident through WP Rocket caching and lazy loading techniques. The site is mobile-optimized with responsive design and accessibility features. SEO is well implemented with meta tags, Open Graph, and structured JSON-LD data. Hosting details are not explicitly identified, but the presence of multiple subdomains and preconnect hints suggest a distributed content delivery approach. Overall, the technical infrastructure supports a fast, user-friendly, and scalable digital presence suitable for a professional marketing agency.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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