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Security report for smarketer.at

Smarketer GmbH · Technology · Germany

Medium risk. 4 critical or high findings in SSL/TLS, Security headers and 1 other check.

Security score

67/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarketer GmbH is a specialized full-service Google Ads agency operating primarily in the D-A-CH region, recognized as a market leader with over 900 clients. Their core offerings include Google Ads management, Microsoft Advertising, Google Shopping CSS, and conversion optimization services. The company emphasizes performance-based billing and personalized coaching, supported by strong partnerships with Google and Microsoft. Technically, the website is built on WordPress with modern optimizations such as WP Rocket, consent management, and Google Tag Manager integration, ensuring fast performance and good SEO. Security posture is solid with HTTPS and consent mechanisms, though additional security headers and published policies could enhance trust. The absence of WHOIS data limits domain transparency but does not detract from the professional presentation and trust signals on the site.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching smarketer.at

This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
65
Email security
70
DNS health
85
Network security
100
GDPR outside view
80
Average
67

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention smarketer.at, from OffSeq Breach.

No leaked records found

Breach holds no records for smarketer.at right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.

Monitor on Breach (opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarketer holds a strong market position as a Google Ads market leader in the German-speaking region, leveraging strategic partnerships and certifications to differentiate itself. Their business model focuses on service excellence, performance-based billing, and client education through coaching and seminars. The company targets businesses seeking to improve online advertising ROI, spanning multiple industries. Their extensive client base and testimonials indicate strong growth and customer satisfaction. The presence of multiple sister domains in other countries suggests a broad regional footprint. The company’s digital marketing ecosystem includes advanced tracking, consent management, and multi-channel advertising capabilities.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, GDPR-compliant consent management, and secure form handling. However, the lack of advanced security headers such as Content-Security-Policy and absence of a public security policy or incident response information represent gaps. No vulnerabilities or exposed sensitive data were detected. The use of third-party scripts is managed but should be regularly audited. The site lacks a published vulnerability disclosure or security.txt file, which could improve transparency and incident handling readiness. Overall, the security practices align with industry norms for marketing agencies but could be enhanced for higher assurance.

Recommendations

  1. Implement additional HTTP security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security to harden the site against common web attacks.
  2. Publish a clear security policy and incident response page to improve transparency and preparedness.
  3. Create and publish a security.txt file to facilitate responsible vulnerability disclosure.
  4. Regularly audit and update third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.

Contact details published on the site

Addresses
Legal name
Smarketer GmbH
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarketer GmbH
Description
Smarketer is a leading full-service Google Ads agency in the D-A-CH region, specializing in Google Ads and Microsoft Advertising. They offer tailored advertising strategies, professional campaign optimization, and performance-based billing. The company serves over 900 clients across various industries and emphasizes close partnerships with Google and Microsoft.
Key services
Google Ads management, Microsoft Advertising, Google Shopping CSS, Conversion Rate Optimization, Google Ads Coaching and Seminars, Tracking and Analytics Services
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery, WP Rocket, Consent Manager, Google Tag Manager, Modernizr
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for GDPR compliance
  • Form validation and submission protections

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Microsoft Advertising
Tracking pixels
Consent Manager
Marketing tools
Consent Manager
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong focus on Google Ads and Microsoft Advertising services
  3. Multiple contact forms with required fields for lead generation
  4. Comprehensive privacy and cookie policy with consent management implemented
  5. Use of modern web technologies and performance optimizations
  6. Strong branding and trust signals including certifications and client testimonials
  7. No visible security policy or incident response information
  8. WHOIS data unavailable, limiting domain registration transparency
Technical notes

Notes

The website is built on WordPress CMS, utilizing jQuery, WP Rocket for performance optimization, and Consent Manager for GDPR compliance. Google Tag Manager is integrated for analytics and marketing tag management. The site uses modern frontend technologies including Modernizr for feature detection. Performance optimizations such as lazy loading, script deferral, and preconnect hints are implemented, resulting in fast load times and good mobile responsiveness. SEO is well addressed with meta tags, Open Graph, and structured data (JSON-LD). Hosting provider details are not explicitly identified. Overall, the technical infrastructure is modern and well-maintained, supporting a professional digital marketing presence.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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