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Security report for shopperapproved.com

Shopper Approved · E-commerce · N/a

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Shopper Approved is a professional ecommerce-focused SaaS company providing a suite of tools designed to increase online trust, traffic, and conversions through ratings, reviews, Q&A, and website security. The company holds a strong market position as a Google and Bing review partner and is recognized with certifications such as the Cialdini Diamond and Inc. 500 awards. Their website is well-designed, mobile-optimized, and rich in content, targeting ecommerce businesses seeking to leverage social proof and reputation management to boost sales. Technically, the website employs modern frameworks like Bootstrap and integrates with HubSpot for forms and marketing automation. It uses Google Tag Manager and various tracking pixels for analytics and advertising purposes. The site is HTTPS secured with no visible vulnerabilities or exposed sensitive data, though security headers could be improved. Privacy and cookie policies are present and indicate GDPR compliance, enhancing user trust. From a security perspective, the site demonstrates good practices but lacks explicit security policy or incident response information. The WHOIS data is unavailable or not found, which is unusual and reduces domain trustworthiness. However, the overall professional presentation and trust signals mitigate this concern. No WAF or blocking mechanisms were detected, allowing full content access. Overall, Shopper Approved presents a credible and trustworthy online presence with strong business and technical maturity. Strategic improvements in security headers and transparency around incident response would further enhance their security posture.

Scanned

This is an earlier scan of shopperapproved.com. View the latest report

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching shopperapproved.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
68
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention shopperapproved.com, from OffSeq Breach.

Total records
520
Employees
3
Customers
517
Third parties
0
Weak passwords
7%

Latest record dated 2026-05-21 · 4 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for shopperapproved.com.

Select it in the checkout above.

Masked preview

  • –www.shopperapproved.com2026-05-21
  • –shopperapproved.com2025-06-23
  • –shopperapproved.com2025-06-23

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Shopper Approved operates in the ecommerce sector, offering integrated review and reputation management solutions that help online retailers increase traffic and conversions. Their business model is B2B SaaS, targeting ecommerce merchants who want to leverage social proof and trust signals. The company benefits from strong market positioning as a Google and Bing review partner and has earned industry recognition through certifications and awards. Their partnership ecosystem includes a marketplace and social impact organizations. The website content and structure indicate a medium-sized company with a focus on growth and customer success. Their marketing and analytics infrastructure supports targeted advertising and user engagement tracking, reflecting a mature digital strategy.

Security posture

The website exhibits a good security posture with HTTPS enforced and no exposed sensitive data. Integration with HubSpot forms suggests secure data handling, though explicit security headers like CSP and HSTS are not detected in the provided data. There is no visible security policy or incident response contact information, which is a gap in transparency. The absence of WHOIS data reduces domain trust but does not indicate malicious intent. No vulnerabilities or malware were detected in the content. Privacy and cookie policies are comprehensive and GDPR compliant, supporting data protection compliance. Overall, the security maturity is good but could be improved with enhanced header policies and incident response disclosures.

Recommendations

  1. Implement and verify HTTP security headers such as Content Security Policy (CSP), Strict-Transport-Security (HSTS), and X-Frame-Options to strengthen defense against common web attacks.
  2. Publish a dedicated security policy and incident response page including contact channels for security issues to improve transparency and trust.
  3. Regularly audit and update third-party scripts and integrations to mitigate risks from external dependencies.
  4. Enhance WHOIS information visibility or ensure domain registration data is accurate and accessible to improve domain trustworthiness.
  5. Continue to maintain and update privacy and cookie compliance mechanisms to align with evolving regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Shopper Approved
Description
Improve Ecommerce traffic, sales and conversions with trust signals, user-generated content, and social proof.
Key services
Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, Social Evidence
Content quality
excellent
Branding
consistent

Technology

Stack
Bootstrap, Google Fonts (Roboto, Poppins), FontAwesome, HubSpot forms and scripts, Google Tag Manager, Answerbase Q&A widget
Frameworks
Bootstrap
Platforms
HubSpot
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Secure forms with HubSpot integration

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Google Analytics (via GTM)
Marketing tools
HubSpot, Answerbase Q&A
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and no blocking detected
  2. Strong focus on ecommerce review and reputation management tools
  3. Multiple trust signals and certifications displayed
  4. Good use of modern web technologies and responsive design
  5. Privacy and cookie policies are present and GDPR compliant
  6. WHOIS data is missing or inaccessible, which reduces domain trust score
  7. No explicit security policy or incident response information found
  8. Contact information is clearly provided with company emails and phone numbers
  9. No suspicious or malicious content detected
Technical notes

Notes

The website uses a modern technology stack including Bootstrap for responsive design, Google Fonts for typography, FontAwesome for icons, and HubSpot for marketing automation and form handling. Google Tag Manager is used for analytics and tracking, integrating Facebook Pixel and LinkedIn Insight Tag for advertising and retargeting. The site is mobile-optimized with good accessibility features and SEO meta tags. Performance is moderate, with some external dependencies on third-party scripts. The absence of a detected CMS suggests a custom or HubSpot-hosted solution. Overall, the technical infrastructure supports a professional and scalable ecommerce SaaS platform.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100Medium30 findingsView report
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