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Security report for shopperapproved.com

Shopper Approved · E-commerce · N/a

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

72/100

Risk levelMedium

0–100, higher is better. How it is calculated

Shopper Approved is a professional ecommerce SaaS platform specializing in growth tools that enhance traffic, sales, and conversions through trust signals, user-generated content, and social proof. The company holds a strong market position as a highly rated review platform and is one of the few Google and Bing review partners worldwide. Their key services include store and product ratings, video reviews, reputation management, Q&A software, and website security solutions tailored for ecommerce businesses. Technically, the website is built on modern frameworks such as Bootstrap and integrates with HubSpot for forms and marketing automation. It employs Google Tag Manager and tracking pixels for analytics and retargeting, demonstrating a mature digital infrastructure. The site is mobile-optimized, accessible, and SEO-friendly, providing a high-quality user experience. From a security perspective, the site uses HTTPS and secure form handling but lacks explicit security headers and a public vulnerability disclosure policy. No WHOIS data was found, which is unusual and slightly reduces trust, but the overall professionalism and trust indicators on the site mitigate this concern. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, Shopper Approved presents a low-risk profile with strong business credibility and technical maturity. Strategic improvements in security headers, incident response transparency, and WHOIS data visibility would further enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching shopperapproved.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
47
Security headers
45
Email security
85
DNS health
85
Network security
100
GDPR outside view
68
Average
72

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention shopperapproved.com, from OffSeq Breach.

Total records
520
Employees
3
Customers
517
Third parties
0
Weak passwords
7%

Latest record dated 2026-05-21 · 4 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for shopperapproved.com.

Select it in the checkout above.

Masked preview

  • –www.shopperapproved.com2026-05-21
  • –shopperapproved.com2025-06-23
  • –shopperapproved.com2025-06-23

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Shopper Approved operates in the ecommerce sector, targeting online retailers seeking to improve customer trust and conversion rates through integrated review and reputation management tools. Their competitive advantage lies in their status as a Google and Bing review partner and their comprehensive suite of solutions that cover multiple aspects of ecommerce trust signals. The business model is SaaS-based with offerings including free trials and demos to attract customers. The company demonstrates growth and market recognition through awards and certifications. Their partnership ecosystem includes marketplaces and charitable organizations, enhancing brand reputation and reach.

Security posture

The website demonstrates a good security posture with HTTPS enforcement and secure form integrations. However, the absence of key security headers such as Content Security Policy, HSTS, and X-Frame-Options is a gap. There is no public vulnerability disclosure or security.txt file, and no incident response contact information is provided. The lack of DNSSEC information and missing WHOIS data are additional concerns. Overall, the security maturity is moderate to good but could be improved by adopting best practices in header configuration and transparency.

Recommendations

  1. Implement comprehensive security headers including CSP, HSTS, X-Frame-Options, and X-XSS-Protection.
  2. Publish a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.
  3. Provide clear incident response contact details such as security@ or abuse@ email addresses.
  4. Enable DNSSEC to improve domain name system security.
  5. Investigate and resolve WHOIS data availability to improve domain registration transparency and trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Shopper Approved
Description
Shopper Approved provides ecommerce growth tools that improve traffic, sales, and conversions using trust signals, user-generated content, and social proof.
Key services
Store Ratings, Product Reviews, Video Reviews, Reputation Management, Q&A Software, Website Security, Social Evidence
Content quality
excellent
Branding
consistent

Technology

Stack
Bootstrap 5, Google Fonts (Roboto, Poppins), FontAwesome, HubSpot forms, Google Tag Manager, Answerbase Q&A widget, YouTube embedded videos
Frameworks
Bootstrap
Platforms
HubSpot
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Secure forms with HubSpot integration
  • No exposed sensitive data in HTML
  • No visible vulnerable libraries

Analytics and tracking

Services
Google Analytics, Facebook Pixel, LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
AdRoll
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Google Analytics (via GTM)
Marketing tools
HubSpot, Answerbase
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia.
  2. Strong focus on ecommerce review and reputation management solutions.
  3. Multiple calls to action for demos and free trials.
  4. Comprehensive footer with contact, policies, and social media links.
  5. No signs of malware or phishing.
  6. No visible security.txt or vulnerability disclosure page.
  7. No DNSSEC information found.
  8. WHOIS data unavailable, which is unusual but not necessarily malicious.
Technical notes

Notes

The website uses a modern tech stack with Bootstrap for responsive design, Google Fonts for typography, FontAwesome for icons, and HubSpot for form management and marketing automation. It integrates third-party widgets like Answerbase for Q&A functionality and uses Google Tag Manager for analytics and tracking. The site is well-structured with proper meta tags and Open Graph data for SEO and social sharing. Performance is moderate with room for optimization. Accessibility features are present but could be enhanced. The site is mobile-optimized and provides a professional user experience with clear navigation and calls to action.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 72/100Medium30 findingsView report
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