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Security report for shoplift.ai

Shoplift · E-commerce · N/a

Low risk. 1 critical or high finding in SSL/TLS.

Security score

80/100

Risk levelLow

0–100, higher is better. How it is calculated

Shoplift is a specialized SaaS platform offering conversion rate optimization tools tailored for Shopify merchants. It holds the distinction of being the first testing app to achieve Shopify Plus Certification, positioning itself as a trusted solution for Shopify Plus stores seeking to enhance profitability through A/B testing. The platform targets e-commerce businesses using Shopify, providing a user-friendly interface and integration to optimize store performance. Technically, the website is built on Webflow CMS and leverages a modern technology stack including jQuery, HubSpot, Google Tag Manager, and various analytics and marketing tools. The site is well-optimized for mobile and accessibility, with good SEO practices. Security posture is strong with HTTPS enforced and bot protection via Cloudflare Turnstile, although explicit security headers and policies could be improved. Privacy compliance is basic, with cookie consent implemented but no clear privacy policy or terms of service found in the provided content. WHOIS data is unavailable or privacy protected, which is common for SaaS startups and does not detract from legitimacy given the professional branding and certifications. Overall, Shoplift presents a credible and professional online presence with room for improvement in transparency and security documentation.

Scanned

This is an earlier scan of shoplift.ai. View the latest report

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching shoplift.ai

This scan found 19 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
70
DNS health
80
Network security
100
GDPR outside view
100
Average
80

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Shoplift operates in the competitive e-commerce SaaS sector, focusing on conversion rate optimization for Shopify stores. Its Shopify Plus Certification provides a competitive advantage and trust signal to enterprise-level Shopify merchants. The business model is subscription-based SaaS with free trials and partner programs to expand reach. The client portfolio includes recognizable brands, enhancing market credibility. The company leverages multiple marketing and analytics platforms to drive customer acquisition and retention. However, the lack of visible direct contact information and privacy policy may limit trust for some prospects. Growth indicators include integration with Shopify's app store and active marketing via HubSpot and social media pixels. Strategic partnerships with Shopify and a focus on enterprise clients position Shoplift well for scaling within the Shopify ecosystem.

Security posture

The website demonstrates a mature security posture with mandatory HTTPS, bot protection via Cloudflare Turnstile captcha, and cookie consent mechanisms. Use of multiple analytics and marketing scripts introduces a moderate level of user tracking, which is disclosed via cookie consent but lacks a detailed privacy policy. Security headers are not explicitly visible in the provided content, suggesting potential gaps in defense-in-depth. No vulnerabilities or exposed sensitive data were detected in the HTML content. The absence of a published security policy, incident response contacts, or vulnerability disclosure program indicates room for improvement in transparency and incident readiness. Overall, the security posture is good but could be enhanced by publishing comprehensive security and privacy documentation and implementing additional HTTP security headers.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service pages accessible from the main navigation or footer.
  2. Add explicit security headers such as X-Frame-Options, X-Content-Type-Options, and Content-Security-Policy to enhance protection.
  3. Provide clear contact information including support emails and phone numbers to improve trust and customer support.
  4. Implement and publish a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Regularly review third-party scripts and tracking pixels to minimize privacy risks and ensure compliance with evolving regulations.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Shoplift
Description
Shoplift is a conversion rate optimization (CRO) platform purpose-built for Shopify stores, enabling A/B testing to increase store profit potential.
Key services
A/B testing, CRO platform, Shopify integration, Partner program
Content quality
good
Branding
consistent

Technology

Stack
jQuery 3.6.0, Google Tag Manager, HubSpot scripts, Facebook Pixel, Microsoft Clarity, Hotjar, LinkedIn Insight Tag, Reddit Pixel, Cloudflare Turnstile Captcha, Finsweet Cookie Consent, Apollo.io Website Tracker
Frameworks
Webflow CMS
Platforms
Shopify (integration)
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Cloudflare Turnstile captcha for bot protection
  • Cookie consent mechanism implemented

Analytics and tracking

Services
HubSpot Analytics, Google Analytics (via GTM), Microsoft Clarity, Hotjar
Tracking level
extensive
Privacy practices
basic

Advertising

Ad networks
HubSpot Ads, Facebook Ads, Reddit Ads, LinkedIn Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Reddit Pixel, Hotjar, Microsoft Clarity
Marketing tools
HubSpot, Apollo.io
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional SaaS platform focused on Shopify CRO.
  2. Shopify Plus certification is a strong trust indicator.
  3. No direct contact emails or phone numbers found on main site.
  4. Cookie consent and privacy mechanisms are implemented.
  5. WHOIS data is unavailable or privacy protected.
  6. Extensive use of third-party marketing and analytics tools.
  7. No security.txt or vulnerability disclosure found.
  8. No explicit privacy policy or terms of service pages detected in provided content.
Technical notes

Notes

The website is built using Webflow CMS, leveraging modern JavaScript libraries such as jQuery 3.6.0 and integrates extensively with marketing and analytics platforms including HubSpot, Google Tag Manager, Facebook Pixel, Microsoft Clarity, Hotjar, LinkedIn Insight Tag, and Reddit Pixel. Hosting appears to be via Webflow with Cloudflare CDN and security services. Performance is moderate with asynchronous loading of scripts and optimized images. Mobile responsiveness and accessibility features are well implemented, including focus-visible outlines and semantic HTML. SEO is supported by proper meta tags and Open Graph images. The site uses Cloudflare Turnstile captcha for bot mitigation. Technical risks include reliance on multiple third-party scripts which may impact privacy and performance if not managed carefully.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 84/100Low21 findingsView report
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