Skip to main content

Security report for shoplift.ai

Plurality Digital Inc. dba Shoplift · E-commerce · United States

Low risk. 1 critical or high finding in SSL/TLS.

Security score

84/100

Risk levelLow

0–100, higher is better. How it is calculated

Shoplift is a SaaS company specializing in conversion rate optimization and A/B testing tools purpose-built for Shopify stores. Founded in 2023 and operating under Plurality Digital Inc., Shoplift holds the Shopify Plus Certified status, positioning itself as a trusted and innovative player in the e-commerce optimization space. The platform empowers marketers to run experiments across Shopify themes and templates without developer dependencies, enhancing store profitability. Technically, the website is built on Webflow, uses modern JavaScript libraries like jQuery, integrates Google Tag Manager for analytics, and employs Cloudflare Turnstile captcha for bot protection. The site is well-optimized for performance, mobile responsiveness, and accessibility, with a professional design and clear navigation. Security posture is solid with HTTPS enforced and cookie consent implemented, though additional security headers and explicit security policies could improve maturity. WHOIS data is privacy protected but consistent with the business timeline and no suspicious patterns are detected. Overall, Shoplift demonstrates a strong digital presence, credible business model, and good security hygiene, making it a reliable service provider in its niche.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching shoplift.ai

This scan found 14 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
60
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
84

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Shoplift targets Shopify merchants and marketers seeking to optimize conversion rates through A/B testing and experimentation. Its competitive advantage lies in being the first CRO platform purpose-built for Shopify, with Shopify Plus certification enhancing trust. The business model is subscription-based SaaS with free trials and demos offered via the Shopify App Store. The company showcases a strong partnership ecosystem with Shopify and displays logos of reputable clients, indicating market traction. Growth indicators include recent founding date and active marketing via social media and documentation portals. The absence of phone contact and limited public registrant data suggests a lean, digitally native operation focused on online engagement.

Security posture

The website enforces HTTPS and uses Cloudflare Turnstile captcha to mitigate automated abuse. Cookie consent is implemented with an opt-out mechanism, supporting privacy compliance. However, the absence of explicit security headers (CSP, HSTS, X-Frame-Options) and lack of published security policies or incident response contacts indicate room for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The WHOIS privacy protection is justified and common for SaaS businesses. Overall, the security posture is good but could be enhanced by formalizing security policies and adding technical headers.

Recommendations

  1. Implement and publish a comprehensive privacy policy and terms of service pages accessible from the website footer.
  2. Add security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options to improve defense-in-depth.
  3. Publish a vulnerability disclosure policy or security.txt file to facilitate responsible reporting and incident response.
  4. Provide additional contact channels such as a phone number or dedicated security contact email to enhance trust and support.
  5. Regularly audit third-party scripts and dependencies to ensure no vulnerable libraries are included.

Contact details published on the site

Addresses
Legal name
Plurality Digital Inc. dba Shoplift
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Plurality Digital Inc. dba Shoplift
Description
Shopify-native A/B testing platform that enables instant experimentation across themes and templates, empowering marketers to optimize conversion without developer dependencies or performance compromises.
Key services
A/B Testing, Conversion Rate Optimization, Split Testing, Shopify theme and template experimentation
Content quality
excellent
Branding
consistent

Technology

Stack
jQuery 3.6.0, Google Tag Manager, Cloudflare Turnstile Captcha, Finsweet Cookie Consent, Webflow CMS
Frameworks
Webflow
Platforms
Shopify (integration), Web Browser
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • Use of Cloudflare Turnstile captcha for bot protection
  • Cookie consent with opt-out mechanism

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenge
  2. Uses modern web technologies and integrates with Shopify ecosystem
  3. No explicit privacy or terms of service pages found on main site
  4. Cookie consent implemented with opt-out mechanism
  5. Contact email provided in structured data
  6. WHOIS data is privacy protected and incomplete
  7. Shopify Plus certification is a strong trust indicator
  8. No phone numbers or physical addresses explicitly listed on main site
  9. No security.txt or vulnerability disclosure policy found
Technical notes

Notes

The website is built using Webflow CMS with jQuery 3.6.0 and integrates Google Tag Manager for analytics. Hosting appears to be via Webflow with Cloudflare CDN and security services. Performance is fast with optimized images and fonts. Mobile optimization and accessibility features are well implemented, including focus outlines and responsive design. The site uses JSON-LD structured data for organization and software application metadata, enhancing SEO. Cookie consent scripts from Finsweet and Digital Sparks provide compliance mechanisms. No broken links or errors were detected in the accessible content. Overall, the technical infrastructure is modern, scalable, and well-maintained.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 80/100Low26 findingsView report
Reviews of this site

Share your experience with shoplift.ai. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review shoplift.ai.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.