RUUTe Cosmetics is a small Latvian e-commerce business specializing in high-quality natural cosmetic products. Founded in 2023, the company focuses on delivering safe, innovative, and plant-based skincare solutions to its customers. The website is built on the Shopify platform, leveraging modern e-commerce technologies and third-party integrations such as Judge.me for customer reviews and Klaviyo for email marketing. The brand maintains a consistent and professional online presence with multi-language support targeting Latvian and English-speaking audiences. Social media channels including Facebook, Instagram, and YouTube support customer engagement and brand visibility.
Technically, the website employs a modern tech stack with Shopify's Dawn theme, asynchronous JavaScript loading, and CDN hosting for performance optimization. The site is mobile-optimized and includes accessibility features, though some improvements could be made. Security posture is solid with HTTPS enforced, domain locking via EPP status flags, and cookie consent mechanisms in place. However, the absence of DNSSEC and explicit security or incident response policies suggests room for enhancement.
Overall, RUUTe Cosmetics demonstrates a good level of digital maturity for a new business, balancing user experience, privacy compliance, and security best practices. The domain registration details align well with the business timeline and show no suspicious indicators. Strategic recommendations include enabling DNSSEC, publishing terms of service and security policies, and improving accessibility compliance to strengthen trust and regulatory adherence.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
85/ 100 · Low
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
2 findings rated critical or high. Fix these first.
SSL/TLS
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
Critical
Unable to retrieve SSL certificate
Could not establish secure connection to retrieve certificate information
What to do: Check if the server is accessible and SSL/TLS is properly configured
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
High
No Cookie Policy found
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
This scan found 13 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
0
Security headers
75
Email security
70
DNS health
85
Network security
100
GDPR outside view
85
Average
69
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention ruutecosmetics.com, from OffSeq Breach.
No leaked records found
Breach holds no records for ruutecosmetics.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
RUUTe Cosmetics operates in the niche natural cosmetics market within Latvia, leveraging e-commerce to reach consumers interested in plant-based skincare. The business model centers on direct online sales supported by customer reviews and social proof. The company benefits from integrations with payment and shipping partners like Maksekeskus, enhancing operational efficiency. Growth potential exists through expanding language support and marketing efforts. The brand's focus on quality and innovation positions it well against competitors in the natural cosmetics segment. No parent or subsidiary companies were identified, indicating an independent small business structure.
Security posture
The website exhibits a moderate to good security posture with mandatory HTTPS, domain locking, and cookie consent mechanisms. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, the lack of DNSSEC and absence of published security policies or incident response contacts represent gaps in the security framework. The use of third-party scripts and marketing tools is standard but requires ongoing monitoring for vulnerabilities. Overall, the security maturity is appropriate for a small e-commerce business but could be improved with formalized policies and enhanced DNS security.
Recommendations
Enable DNSSEC on the domain to protect against DNS spoofing and improve overall DNS security.
Publish a clear terms of service page to provide legal clarity and protect the business.
Develop and publish a security policy and incident response plan with contact information for security issues.
Implement a security.txt file to facilitate responsible vulnerability disclosure.
Enhance website accessibility features to meet compliance standards and improve user experience.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Inese Vasiļevska
Description
Kosmētiskie līdzekļi Tavas ādas mirdzumam un veselumam ilgtermiņā. Mans uzdevums ir radīt drošus, inovatīvus un uz zināšanām par augiem balstītus kosmētiskos līdzekļus Tev.
Key services
Sale of natural cosmetic products, Customer reviews and engagement, Multi-language support (Latvian and English)
Website is a Shopify-based e-commerce store selling natural cosmetics.
Content is primarily in Latvian with English localization available.
Privacy and cookie policies are present with consent mechanisms.
No explicit security or incident response policies published.
No terms of service page found.
Social media presence is active with Facebook, Instagram, and YouTube links.
Uses multiple third-party apps for reviews, marketing, and shipping.
No suspicious or malicious content detected.
Domain is new but properly registered and locked.
Website is accessible without WAF or blocking mechanisms.
Technical notes
Notes
The website is built on Shopify using the Dawn theme, incorporating modern JavaScript and CSS assets loaded asynchronously for performance. It uses multiple third-party integrations including Judge.me for reviews, Klaviyo for marketing, and MakeCommerce for payment and shipping solutions. The site is hosted on Shopify's CDN infrastructure, ensuring reliable uptime and moderate to fast loading times. Mobile optimization is good, and SEO best practices are followed with proper meta tags and Open Graph data. Accessibility is basic but could be improved. No major technical debt or legacy technologies were detected, indicating a well-maintained modern e-commerce platform.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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Community rating
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