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Security report for retailrocket.cl

Retail Rocket · Technology · Chile

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Retail Rocket is a technology company specializing in e-commerce marketing automation and customer retention solutions. Their platform offers AI-driven personalization, campaign management, and customer intelligence tools designed to increase sales and customer lifetime value. The company targets medium to large enterprises across various sectors including e-commerce, banking, insurance, and SaaS, with a strong presence in Latin America and multiple international regional sites. The website is professionally designed, content-rich, and optimized for SEO and accessibility, reflecting a mature digital presence. Technically, the site is built on WordPress with modern plugins and tracking technologies such as Google Tag Manager, reCAPTCHA, and LinkedIn Insight Tag. The platform uses Retail Rocket's own tracking and personalization scripts, indicating a well-integrated tech stack. Performance and mobile optimization are good, though some security headers could be improved. Privacy compliance is well addressed with clear policies and consent mechanisms. Security posture is solid with HTTPS enforced and anti-spam measures in place, but lacks explicit security policy and incident response information. No critical vulnerabilities or suspicious patterns were detected. WHOIS data confirms domain legitimacy and consistency with business claims. Overall, Retail Rocket's website demonstrates a strong business credibility and technical maturity, with minor recommendations to enhance security headers and publish security policies to further improve trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      SSL Certificate Expires Soon

      SSL certificate expires in 28 days

      What to do: Renew SSL certificate before expiration

      • NIS2 21(2)(h)
      • IR 2024/2690 9.2(c): Implementing Regulation (EU) 2024/2690, Annex point 9.2(c): Cryptography
      • NIST SC-17: NIST SP 800-53 Rev. 5 SC-17: Public Key Infrastructure Certificates

Need hands-on remediation? Email guard@offseq.com

Keep watching retailrocket.cl

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
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  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
65
Email security
70
DNS health
75
Network security
100
GDPR outside view
80
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Retail Rocket holds a competitive position as a specialized SaaS provider in the marketing automation and customer retention space. Their business model focuses on B2B SaaS with a pay-for-success approach, targeting enterprises with large customer bases. The company leverages AI and big data to deliver personalized marketing campaigns and customer segmentation. Their extensive client base and multiple regional sites indicate a scalable and internationalized operation. Strategic partnerships and a comprehensive product suite provide competitive advantages. The presence of detailed case studies and testimonials supports growth and market trust. The company is well-positioned to capitalize on increasing demand for AI-driven marketing solutions in e-commerce and related sectors.

Security posture

The website exhibits a moderate to good security maturity level. HTTPS is enforced, and anti-spam and bot mitigation tools like Akismet and Google reCAPTCHA are implemented. Cookie consent mechanisms comply with GDPR requirements. However, the absence of explicit security policies, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. Security headers such as Content-Security-Policy and X-Frame-Options are not explicitly detected, which could enhance protection against common web attacks. No exposed sensitive data or vulnerable libraries were identified. Overall, the security posture is adequate for the business type but could be strengthened with additional policies and technical controls.

Recommendations

  1. Implement and publish a formal security policy and incident response contact information on the website.
  2. Add and verify security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance web security.
  3. Regularly audit and update all WordPress plugins and themes to mitigate potential vulnerabilities.
  4. Enhance transparency by providing a vulnerability disclosure policy or security.txt file.
  5. Continue monitoring third-party scripts and tracking tools to ensure compliance with privacy regulations and security best practices.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Retail Rocket
Description
Personaliza la experiencia de compra de tu tienda online con herramientas de recomendación de producto y aumenta las conversiones. Plataforma all-in-one para la retención de clientes, impulsando LTV y ventas recurrentes.
Key services
Campaign Management System, Customer Intelligence Platform, Data Warehouse, AI Personalization Engine, Smart Placement Platform
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, jQuery, Google Tag Manager, Google reCAPTCHA, Contact Form 7, Akismet, Cookie Law Info plugin, Retail Rocket tracking scripts
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for forms
  • Cookie consent banner with opt-in/out
  • Use of Akismet anti-spam plugin

Analytics and tracking

Services
Google Analytics (via Google Tag Manager), LinkedIn Insight Tag
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
LinkedIn Insight Tag, Retail Rocket tracking
Marketing tools
LinkedIn Insight Tag
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professionally presented in Spanish targeting Latin American markets.
  3. Strong focus on e-commerce retention and marketing automation solutions.
  4. Multiple language versions and regional sites linked.
  5. Comprehensive privacy and cookie policies with consent mechanisms.
  6. Use of modern tracking and analytics tools with GDPR compliance.
  7. Contact information includes physical addresses and email contacts.
  8. No explicit security policy or incident response page found.
  9. No vulnerability disclosure or security.txt file detected.
  10. Good SEO and accessibility practices observed.
Technical notes

Notes

The website is built on a WordPress CMS platform using a modern tech stack including jQuery, Google Tag Manager, reCAPTCHA, and specialized Retail Rocket tracking scripts. The site is well-structured with SEO optimizations via Yoast SEO plugin and includes accessibility features. Performance is moderate with room for optimization. The site is mobile responsive and provides a good user experience. Technical debt appears low, but security header implementation could be improved. The integration of multiple regional domains and language versions indicates a scalable infrastructure. Overall, the technical implementation supports the business goals effectively with minor areas for enhancement.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 76/100Low28 findingsView report
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