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Security report for rebrand.ly

Rebrandly · Technology · N/a

Low risk. 1 critical or high finding in GDPR outside view.

Security score

89/100

Risk levelLow

0–100, higher is better. How it is calculated

Rebrandly is a leading SaaS provider specializing in branded URL shortening and link management solutions. The company offers a secure platform that enables businesses and teams to create custom short URLs, track link performance, and manage branded domains. Positioned as an industry leader, Rebrandly serves millions of users and is trusted by major global brands. Their platform includes advanced features such as QR code generation, API access, and enterprise-grade security and compliance. Technically, Rebrandly leverages modern web technologies including React and Astro, hosted on Amazon Web Services, ensuring fast performance and scalability. Security posture is strong, with HTTPS enforcement, SOC2 Type 2 certification, GDPR compliance, and bot protection via Google reCAPTCHA. Privacy and cookie policies are comprehensive and user consent mechanisms are implemented. Overall, the website and platform demonstrate a mature, professional, and secure digital presence with high trustworthiness.

Scanned

This is an earlier scan of rebrand.ly. View the latest report

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
85
Email security
82
DNS health
85
Network security
100
GDPR outside view
80
Average
89

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Rebrandly operates in the technology sector, focusing on digital marketing and link management services. Their business model is subscription-based SaaS with tiered plans including free, paid, and enterprise options. The company targets marketers, agencies, developers, and enterprises seeking branded link solutions to enhance brand visibility and analytics. Rebrandly's competitive advantages include strong security certifications, extensive customization options, and integrations with popular platforms like Zapier. The presence of major clients such as Cisco, PayPal, and Toyota underscores their market credibility. The company maintains a robust ecosystem with developer APIs, add-ons, and dedicated enterprise support. Growth indicators include continuous feature expansion and high customer satisfaction ratings.

Security posture

Rebrandly exhibits a high level of security maturity. The platform enforces HTTPS, employs Google reCAPTCHA v3 to mitigate automated abuse, and holds SOC2 Type 2 certification, reflecting strong internal controls. GDPR compliance is clearly stated, and privacy policies are transparent. However, the absence of a public vulnerability disclosure or security.txt file and lack of explicit incident response contact details represent minor gaps. No vulnerabilities or exposed sensitive data were detected in the website content. Overall, the security culture appears proactive and aligned with industry best practices, suitable for handling sensitive link management data.

Recommendations

  1. Publish a dedicated vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  2. Provide explicit incident response contact information to improve transparency and readiness.
  3. Expand security framework disclosures beyond SOC2 to include ISO 27001 or NIST if applicable.
  4. Consider adding verified company phone numbers for customer support and sales inquiries.
  5. Maintain continuous monitoring of third-party libraries and dependencies to prevent vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Rebrandly
Description
Rebrandly is the most secure, branded URL shortener available. Shorten URLs, track link performance, and create custom domains your audience can trust.
Key services
URL shortening, Branded links, Link tracking and analytics, Custom domain management, QR code generation, API access, Enterprise solutions
Content quality
excellent
Branding
consistent

Technology

Stack
React, Astro framework, Amazon Web Services (hosting), Google reCAPTCHA v3
Frameworks
Astro, React
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA v3 for bot protection
  • SOC2 Type 2 certification
  • GDPR compliance
  • Clear privacy and cookie policies with consent mechanisms

Analytics and tracking

Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Google reCAPTCHA
Marketing tools
Zapier (mentioned)
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. WHOIS data is unavailable or privacy protected.
  3. Strong presence of privacy, cookie, and terms policies.
  4. SOC2 Type 2 certification is a strong trust and security indicator.
  5. Website uses modern technologies and good security practices.
  6. Multiple major brands are showcased as customers.
  7. No explicit contact phone numbers found; contact primarily via email and forms.
  8. No incident response or vulnerability disclosure pages detected.
  9. Content is business-focused and safe for general audiences.
Technical notes

Notes

The website is built using modern web technologies including React and Astro framework, ensuring modularity and performance. Hosting on Amazon Web Services provides scalability and reliability. The site is optimized for mobile devices and accessibility, with good SEO practices evident from meta tags and structured data. Use of Google reCAPTCHA v3 enhances security against bots. The site loads quickly and features a clean, professional design with clear navigation. No technical debt or deprecated technologies were observed. Opportunities exist to further enhance technical maturity by integrating advanced analytics and expanding accessibility features.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 81/100 −8Low23 findingsView report
  2. 89/100Low19 findingsView report
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