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Security report for rebrand.ly

Rebrandly · Technology · N/a

Low risk. 2 critical or high findings in GDPR outside view and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Rebrandly is a leading SaaS company specializing in branded link shortening, campaign analytics, and QR code generation. Positioned as a market leader, it serves marketing teams, developers, agencies, and creators with a comprehensive smart link platform. The company emphasizes boosting click-through rates and proving campaign ROI through its services. Technically, the website is built on modern web technologies including Webflow CMS, Google Tag Manager, Microsoft Clarity, and integrates advanced analytics and consent management tools. The site is well-optimized for performance, mobile responsiveness, and accessibility. Security-wise, Rebrandly demonstrates strong compliance with SOC 2, HIPAA, and GDPR standards, employs HTTPS with robust security headers, and uses CAPTCHA to protect forms. However, WHOIS data is unavailable, likely due to privacy protection, which is common for SaaS providers. Overall, the website is professional, trustworthy, and secure, with minor recommendations to improve transparency around vulnerability disclosure and incident response.

Scanned

NIS2 and GDPR posture

GDPR outside view
80/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

2 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
60
Email security
82
DNS health
90
Network security
100
GDPR outside view
80
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Rebrandly operates in the technology sector with a focus on marketing SaaS solutions. Its business model includes free and paid subscription tiers, targeting marketing teams, agencies, and developers. The company has a strong market position, recognized by industry awards such as being named the #1 link shortener by Zapier in 2025. Key services include branded URL shortening, QR code generation, analytics, custom domains, API integrations, and collaboration tools. The company maintains a professional online presence with consistent branding and trust signals including compliance certifications and uptime guarantees. Its ecosystem includes developer and support portals, indicating a mature operational structure. The absence of direct contact emails or phone numbers suggests a preference for managed contact via forms and support portals.

Security posture

Rebrandly exhibits a mature security posture with enforced HTTPS, comprehensive security headers, and compliance with major frameworks such as SOC 2, HIPAA, and GDPR. The use of CAPTCHA on forms and cookie consent mechanisms further enhance security and privacy. No vulnerabilities or exposed sensitive data were detected in the analysis. However, the lack of a publicly available vulnerability disclosure policy or security.txt file and absence of explicit incident response contact channels are areas for improvement. Overall, the security culture appears strong, supporting the company’s SaaS operations and customer trust.

Recommendations

  1. Publish a formal vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  2. Provide clear incident response contact information, such as a dedicated security email address.
  3. Enhance transparency on data retention and privacy practices to strengthen GDPR compliance.
  4. Consider adding verified company contact emails and phone numbers for improved customer trust.
  5. Regularly audit third-party scripts and tracking tools to minimize privacy risks and improve performance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Rebrandly
Description
Rebrandly is a smart link platform that boosts click-through rates by 39% while helping prove campaign ROI. It offers branded short URLs, campaign tracking, custom domains, QR codes, and integrations.
Key services
Branded link shortening, QR code generation, Campaign analytics, Custom domains, API for link management, Collaboration workspaces
Content quality
excellent
Branding
consistent

Technology

Stack
Webflow CMS, Google Fonts, Google Tag Manager, Microsoft Clarity, Termly cookie consent, Google reCAPTCHA, Intellimize A/B testing
Frameworks
Webflow, Google Tag Manager
Platforms
Web, MacOS, Windows, iOS, Android, ChromeOS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of reCAPTCHA on forms
  • Cookie consent mechanism
  • SOC 2, HIPAA, GDPR compliance badges
  • No exposed sensitive data detected

Analytics and tracking

Services
Microsoft Clarity, Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Microsoft Clarity, Intellimize
Marketing tools
Intellimize, Termly cookie consent
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professionally written and targeted at marketing and business users.
  3. Strong compliance and security certifications are prominently displayed.
  4. Multiple modern web technologies and analytics tools are used.
  5. No direct contact emails or phone numbers found; contact is via forms.
  6. WHOIS data is unavailable, indicating privacy protection or proxy registration.
  7. No adult or questionable content detected.
  8. Good cookie and privacy policy implementation with consent mechanisms.
Technical notes

Notes

The website leverages a modern technology stack centered on Webflow CMS, supported by Google Fonts, Google Tag Manager, Microsoft Clarity for analytics, and Termly for cookie consent management. The site is well-optimized for fast loading and mobile responsiveness, with good SEO and accessibility practices. Hosting appears to be via Webflow’s platform, ensuring reliable uptime and performance. The integration of multiple analytics and A/B testing tools indicates a data-driven approach to user experience optimization. Technical risks are minimal, though continuous monitoring of third-party dependencies is recommended to avoid vulnerabilities.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 89/100Low19 findingsView report
  2. 89/100Low19 findingsView report
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