Magenta Charm is a newly established e-commerce business specializing in arts and crafts supplies, including various types of paints, brushes, and decorative materials. The website is built on the Shopify platform, offering multilingual support primarily targeting Latvian, Russian, and English-speaking customers, with a focus on European markets. The business model centers on online retail with additional educational content to engage its audience.
Technically, the website leverages modern web technologies and Shopify's infrastructure, ensuring a responsive and moderately performant user experience. The presence of hCaptcha indicates attention to form security, although some security best practices such as DNSSEC and security headers are missing. The domain is recently registered and consistent with the business's apparent founding date, enhancing trustworthiness.
From a security perspective, the site uses HTTPS and has domain status protections to prevent unauthorized changes. However, the absence of explicit privacy and cookie policies, as well as incident response information, represents compliance gaps. User tracking is moderate via Shopify analytics, but privacy compliance mechanisms are basic.
Overall, Magenta Charm presents as a legitimate small e-commerce business with a good technical foundation but requires improvements in privacy compliance and security hardening to enhance trust and regulatory adherence.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
58/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
4 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
High
No Cookie Policy found
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
57
Security headers
75
Email security
70
DNS health
75
Network security
100
GDPR outside view
58
Average
73
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention magentacharm.com, from OffSeq Breach.
No leaked records found
Breach holds no records for magentacharm.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
Magenta Charm operates in the niche arts and crafts e-commerce sector, targeting consumers interested in DIY home decoration and artistic supplies. The company leverages Shopify's platform for ease of management and scalability. Its multilingual approach suggests an intent to capture a broader European audience. The business offers a diverse product range including paints, brushes, and related materials, supported by educational blog content to drive engagement and sales. The domain's recent registration aligns with a startup or new brand launch. No parent or subsidiary relationships were identified, indicating an independent operation. The lack of explicit contact emails or phone numbers may limit direct customer engagement but is typical for Shopify stores relying on contact forms. The company emphasizes free shipping offers as a competitive advantage.
Security posture
The website demonstrates a baseline security posture with HTTPS enforced and use of hCaptcha to protect forms from automated abuse. Domain registration includes protective status flags to prevent unauthorized domain transfers or deletions. However, the absence of DNSSEC leaves the domain vulnerable to DNS spoofing attacks. No security headers such as Content-Security-Policy or X-Frame-Options were detected, which could mitigate common web attacks. There is no published security policy or incident response contact, limiting transparency and preparedness for security incidents. Privacy compliance is minimal, with no visible cookie consent mechanisms or privacy policies, posing regulatory risks under GDPR. Overall, the security posture is moderate but requires enhancements to meet best practices and compliance standards.
Recommendations
Publish comprehensive privacy and cookie policies with clear GDPR compliance and consent mechanisms.
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
Implement standard security headers (Content-Security-Policy, X-Frame-Options, X-Content-Type-Options) to harden the website against common attacks.
Provide explicit incident response contact information and a security policy page to improve transparency and readiness.
Enhance accessibility features and conduct regular security audits to identify and remediate vulnerabilities.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Magenta Charm
Description
Magenta Charm is an e-commerce website offering a variety of products including paints (Chalk Paint, Satin Paint, Wall Paint), art supplies, books, and decorative materials. The site targets customers interested in arts, crafts, and home decoration, primarily in European markets.
Key services
Online sales of paints and art materials, Educational content via blog sections, Multilingual support for Latvian, Russian, and English
Content quality
good
Branding
consistent
Technology
Stack
Shopify, JavaScript, CSS, HTML5, Google Fonts, hCaptcha
Frameworks
Shopify Liquid
Platforms
Shopify
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good
Security
Observed score
70/100
Good practices seen
HTTPS enabled
Use of hCaptcha for form protection
Client-side security flags on domain (clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited)
Website is a Shopify-based e-commerce store focused on arts and crafts supplies.
Multilingual support for Latvian, Russian, and English languages.
No explicit privacy, cookie, or terms of service policies found in the provided content.
Contact information is primarily via a contact form; no explicit emails or phone numbers found.
Security practices include HTTPS and hCaptcha but lack DNSSEC and explicit security headers.
No signs of WAF or content blocking detected.
Domain is newly registered and consistent with business claims.
Technical notes
Notes
The website is built on Shopify, utilizing its Liquid templating system and CDN infrastructure, ensuring reliable hosting and scalability. The tech stack includes modern JavaScript, CSS, and integration with third-party services such as hCaptcha and Shopify analytics. Performance is moderate with preloading and deferred scripts to optimize loading times. Multilingual support is implemented via a language switcher app, enhancing user experience for diverse audiences. However, the site lacks DNSSEC and security headers, which are technical gaps. The absence of explicit privacy and cookie management scripts indicates room for improvement in compliance automation. Overall, the technical implementation is solid but could benefit from security and privacy enhancements.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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