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Security report for loop54.com

FactFinder · E-commerce · N/a

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

69/100

Risk levelMedium

0–100, higher is better. How it is calculated

FactFinder is a well-established eCommerce technology company specializing in AI-powered product discovery, personalization, and merchandising solutions. The website highlights the strategic acquisition of Loop54 and the evolution of its product into Infinity, enhancing their AI capabilities and market offering. The company targets B2B and B2C online retailers seeking advanced search and recommendation technologies to improve customer experience and sales conversion. Technically, the website employs modern JavaScript libraries, Google Tag Manager, and consent management tools, reflecting a mature digital infrastructure. Security posture is strong with HTTPS enforcement and anti-clickjacking measures, though some security headers could be improved. Privacy compliance is well addressed with GDPR-consent mechanisms and a comprehensive privacy policy. The absence of WHOIS data is a notable anomaly but does not detract significantly from the overall legitimacy given the professional presentation and business signals. Overall, the site demonstrates a high level of professionalism, technical competence, and business credibility.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching loop54.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
67
Security headers
25
Email security
80
DNS health
75
Network security
100
GDPR outside view
65
Average
69

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

FactFinder holds a strong market position as a leader in eCommerce search and personalization technology, leveraging over 20 years of experience and recent AI advancements through Loop54 acquisition. Their SaaS business model focuses on delivering scalable AI-driven solutions to online retailers globally. The company maintains a robust partnership ecosystem and provides extensive resources including case studies, documentation, and demos to support customer engagement. Growth indicators include a broad client base of over 2,000 online shops and active marketing through social media and newsletters. The integration of Loop54's AI technology into Infinity positions FactFinder competitively in the evolving eCommerce landscape.

Security posture

The website exhibits a mature security posture with mandatory HTTPS, anti-clickjacking scripts, and GDPR-compliant consent management. However, explicit security headers such as Content-Security-Policy, X-Content-Type-Options, and Referrer-Policy are not detected, representing an area for improvement. No vulnerabilities or exposed sensitive data were identified in the analysis. The site uses reputable third-party analytics and marketing tools, which should be regularly audited to mitigate supply chain risks. Incident response and security policy information are not publicly disclosed, which could be enhanced to improve transparency and trust. Overall, the security maturity is good but could benefit from additional header hardening and documented security policies.

Recommendations

  1. Implement and enforce Content-Security-Policy header to mitigate XSS risks.
  2. Add X-Content-Type-Options and Referrer-Policy headers to improve security posture.
  3. Publish a clear security policy and incident response contact information on the website.
  4. Regularly audit third-party scripts and dependencies for vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
FactFinder
Description
FactFinder provides AI-powered search and product discovery solutions that help eCommerce businesses convert traffic into sales and loyalty. The site highlights the acquisition of Loop54 and the evolution of its product into Infinity, offering advanced merchandising, navigation, and recommendation features.
Key services
Product Discovery, Personalization, Recommendations, Merchandising, Navigation, Customer-Specific Info, Predictive Basket, Geo
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, jQuery, GSAP, Google Tag Manager, Google Analytics, 6sense, ConsentManager
Frameworks
Foundation 5
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Anti-clickjacking script
  • Consent management for GDPR compliance
  • Email validation on forms

Analytics and tracking

Services
Google Analytics, Google Tag Manager, 6sense
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads, DoubleClick, 6sense
Tracking pixels
DoubleClick, 6sense, CrazyEgg
Marketing tools
Pardot, ConsentManager
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and navigation
  2. Strong branding and consistent messaging about Loop54 acquisition
  3. Multiple customer case studies and resources available
  4. Comprehensive GDPR and cookie consent mechanisms implemented
  5. Use of modern JavaScript libraries and analytics tools
  6. No signs of phishing, malware, or suspicious content
  7. WHOIS data missing or unavailable, which is unusual but not necessarily malicious
Technical notes

Notes

The website uses a modern technology stack including jQuery, GSAP for animations, Google Tag Manager, and 6sense for marketing intelligence. It is built on Foundation 5 framework, indicating a stable but somewhat dated front-end framework. Performance is moderate with asynchronous loading of scripts and preconnect/dns-prefetch optimizations. Mobile optimization is good with responsive design and viewport meta tags. SEO is supported by canonical links, meta descriptions, and Open Graph tags. The site integrates multiple marketing and analytics tools, which increases complexity but also provides rich data insights. Technical risks include reliance on multiple third-party scripts and the need for updated security headers. Overall, the technical infrastructure is solid with room for modernization and security enhancements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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