Skip to main content

Security report for helium10.com

Helium 10 · E-commerce · N/a

Medium risk. 4 critical or high findings in Security headers and SSL/TLS.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Helium 10 is a leading SaaS platform providing comprehensive seller tools for Amazon, Walmart, and TikTok Shop marketplaces. The company offers a wide range of services including product research, keyword research, listing optimization, advertising automation, and analytics, targeting sellers from beginners to enterprise brands. With over 4 million users, Helium 10 holds a strong market position supported by extensive training resources and a robust digital presence. The website is professionally designed, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms, though explicit security policies and incident response details are not publicly available. The absence of WHOIS registration data slightly reduces trust but does not detract from the overall legitimacy indicated by the website content and branding.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching helium10.com

This scan found 20 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

Billed monthly to your card. Cancel anytime. See sample alerts.

Full report

€39.90one-time

  • The complete analysis as a PDF you can cite
  • Email delivery with an unlock code
  • Lifetime access to this report

Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
82
Security headers
15
Email security
80
DNS health
85
Network security
100
GDPR outside view
83
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Helium 10 operates in the e-commerce sector, focusing on multi-marketplace seller tools delivered via subscription. Its competitive advantage lies in the breadth and depth of its toolset, integration across marketplaces, and educational offerings. The business model is SaaS with tiered pricing plans catering to different seller needs. The company demonstrates strong growth indicators with a large user base and active marketing efforts including affiliate programs and influencer partnerships. The ecosystem includes related domains for landing pages and seller support hubs. The company targets a broad audience of e-commerce sellers seeking data-driven solutions to optimize sales and operations.

Security posture

The website employs modern security best practices including HTTPS, multiple security headers, and a cookie consent mechanism compliant with GDPR. No direct security policy or incident response information is found, which is a gap in transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts is extensive but from reputable sources. Overall, the security maturity is good but could be improved by publishing explicit security and incident response policies and providing direct security contact channels.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency and trust.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide direct company security contact emails (e.g., security@helium10.com) for incident reporting.
  4. Regularly review and audit third-party scripts and libraries to mitigate potential vulnerabilities.
  5. Enhance accessibility features to meet higher standards and improve user experience for all users.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Helium 10
Description
Helium10 provides software solutions for Amazon sellers, including tools for product research, keyword research, listing optimization, and more.
Key services
Product Research, Keyword Research, Listing Optimization, Operations Management, Analytics, Advertising Automation, Training and Education
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Yoast SEO, Google Tag Manager, Google Analytics, YouTube iframe API, Cookiebot, ProfitWell, Bootstrap (implied by classes), Swiper.js
Frameworks
Bootstrap
Platforms
WordPress
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent banner implemented
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics, ProfitWell
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
ProfitWell
Marketing tools
Cookiebot, YouTube embeds
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Comprehensive e-commerce SaaS platform targeting Amazon, Walmart, and TikTok sellers
  2. Strong branding and consistent professional design
  3. Multiple language support with hreflang tags
  4. Robust cookie consent and privacy compliance mechanisms
  5. No direct contact emails or phone numbers publicly listed; contact via forms
  6. No explicit security or incident response pages found
  7. Use of modern web technologies and analytics tools
  8. No WAF or blocking detected
  9. WHOIS data missing or privacy protected
Technical notes

Notes

The website is built on WordPress CMS with a modern tech stack including Bootstrap, Swiper.js, and various analytics and marketing tools such as Google Analytics, Google Tag Manager, Cookiebot, and ProfitWell. The site is well-optimized for performance and mobile responsiveness, with comprehensive SEO metadata and structured data (JSON-LD) for enhanced search engine visibility. The use of multiple language versions indicates a global reach. No significant technical debt or outdated technologies were observed. Hosting provider details are not explicitly identified from the HTML content.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Reviews of this site

Share your experience with helium10.com. Every review is verified by email and published after moderation.

Overall rating
Select a rating
4000 characters remaining

We’ll email you to confirm your review and keep your details private.

Community rating

No published reviews yet. Be the first to review helium10.com.

Feedback on this report

Rate this report, add an optional comment, and tell us if you want a security specialist to follow up.

Overall report quality
Select a rating
2000 characters remaining

We only use your feedback to improve Guard reports. Contact details are never shared.